Th 5/11 - How Crazy Is Too Crazy In Ads | It's Raining Fish | Join Me In Costa Rica | Airbnb Rooms
Ad Nerds11 Touko 2023

Th 5/11 - How Crazy Is Too Crazy In Ads | It's Raining Fish | Join Me In Costa Rica | Airbnb Rooms

In this episode of the Ad Nerds Podcast, hosted by Spanky, the team discusses the fine line between creativity and effectiveness in advertising, exploring the question of how crazy is too crazy when it comes to ad campaigns. They emphasize the real risk in marketing, which is wasting advertising dollars, and highlight the importance of finding the right balance between innovation and practicality. The episode also delves into a strange annual phenomenon in the district of Euro, explores the emerging role of creators as social media strategists, and dives into Airbnb's introduction of new category offerings and flexible booking options to adapt to the evolving travel landscape.

Key Moments:

  • The real risk in marketing is wasting advertising dollars (3:01)
  • Strange annual phenomenon in the district of Euro (5:10)
  • The Commitment Summit in Costa Rica (8:58)
  • The emerging role of creators as social media strategists (11:35)
  • Seamless integration of brand message into beloved formats (13:57)
  • Airbnb's new category offerings and flexible booking options (15:46)

Links:
https://www.adweek.com/creativity/eos-aims-to-be-the-right-amount-of-weird-with-foxy-campaign/
https://adage.com/creativity/work/every-year-yoro-honduras-it-rains-fish-now-ogilvy-helping-locals-turn-it-business/2494191
https://2023.thecommitmentsummit.com/?fbclid=IwAR3Nxqbmy2uLD_eiKOD2dqTHEFGBsos0ouULArdEB_Lp0RNvDljy-eXM424
https://adage.com/article/digital-marketing-ad-tech-news/creators-are-becoming-social-media-strategists-brands/2494111
https://adage.com/article/marketing-news-strategy/airbnb-promotes-new-rooms-offering/2494196

Jaksot(55)

Mo 5/8 - Nick Rebrands What You Can Learn From It | The Gecko Gets A Frenemy | Meta Still Silent

Mo 5/8 - Nick Rebrands What You Can Learn From It | The Gecko Gets A Frenemy | Meta Still Silent

In this episode, Spanky discusses Nickelodeon's rebranding efforts and the importance of evaluating a brand's core identity when considering a rebrand. He also talks about Geico's new campaign featuri...

8 Touko 202316min

Fr 5/5 - TV Is Good For Your Vision | Paid Vs. Organic | Bud Light Buys Their Way Back | King Merch

Fr 5/5 - TV Is Good For Your Vision | Paid Vs. Organic | Bud Light Buys Their Way Back | King Merch

On this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses various advertising and marketing news. He talks about how watching TV with captions can save your vision and the campaign crea...

5 Touko 202315min

Th 5/4 - Yung Gravy Teams With D.P. | Fortune In Fortune Cookies | Uber Eats Expands Services

Th 5/4 - Yung Gravy Teams With D.P. | Fortune In Fortune Cookies | Uber Eats Expands Services

In this episode of the Ad Nerds podcast, hosted by Spanky Moskowitz, the news covers a range of topics from the world of advertising. Young Gravy has created a new track for Dr. Pepper's latest produc...

4 Touko 202316min

We 5/3 - Beer For A Good Cause | B2B Targeted Gifting | Affiliate Influencers | Ads Served By Song

We 5/3 - Beer For A Good Cause | B2B Targeted Gifting | Affiliate Influencers | Ads Served By Song

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz covers a range of topics including the launch of Fetch Pale Ale by pet insurance company Fetch, a new trend in influencer marketing where...

3 Touko 202315min

Tu 5/2 - Experiential Marketing | Poke Fun At Rivals | Build Your LinkedIn Network | Nice Beaver

Tu 5/2 - Experiential Marketing | Poke Fun At Rivals | Build Your LinkedIn Network | Nice Beaver

In the Ad Nerds podcast episode, the host, Spanky Moskowitz, discusses how experiential marketing is getting a boost from AI, how Olliv, a new cryptocurrency exchange, launched its first national camp...

2 Touko 202317min

Mo 5/1 - How To Sell An Enema | UGC Makes Great Ads | YouTube Launches New Ad Units

Mo 5/1 - How To Sell An Enema | UGC Makes Great Ads | YouTube Launches New Ad Units

In this episode of the Ad Nerds Podcast, host Spanky shares news and insights from the advertising industry. YouTube announced new advertising formats for its short-form video platform, Shorts. WPP, t...

1 Touko 202319min

Fr 4/28 - Make Marketing Memorable | Josh Duhamel Wants To Make Your Superbowl Ad | Gut Bombs Suck

Fr 4/28 - Make Marketing Memorable | Josh Duhamel Wants To Make Your Superbowl Ad | Gut Bombs Suck

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz talks about the importance of using concrete language in ads to make them more memorable. Studies have shown that people remember concret...

28 Huhti 202314min

4/27 - Brits Ad Industry Dethroned | Huggies Hot 100 | LinkedIn Custom CTAs | TikTok Sales On Fire

4/27 - Brits Ad Industry Dethroned | Huggies Hot 100 | LinkedIn Custom CTAs | TikTok Sales On Fire

In this episode of the Ad Nerds Podcast, Spanky discusses the shifting landscape of British advertising, the creative Huggies Diapers ad celebrating baby bottoms, how Ad Zombies can elevate a brand, L...

27 Huhti 202311min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-seuraava-potilas
herrasmieshakkerit
ostan-asuntoja-podcast
rss-20-30-40-podcast
taloudellinen-mielenrauha
pomojen-suusta
rss-sisalto-kuntoon
rahapuhetta
rss-lahtijat
rss-myynnilla-on-asiaa-kert-kenner
rss-draivi
juristipodi
rss-startup-ministerio
rss-bisnesta-bebeja
rss-karon-grilli