Tu 5/30 - Inject Humor In Ads | Columbia Sportswear Defines GOAT | Underground Ads In NYC
Ad Nerds30 Touko 2023

Tu 5/30 - Inject Humor In Ads | Columbia Sportswear Defines GOAT | Underground Ads In NYC

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses the importance of humor in advertising and how it can connect with audiences on a deeper level. He provides practical advice on the appropriate use of humor in messaging, keeping it light and positive while avoiding anything offensive. He also talks about the increasing digitization of advertising in New York City's subway system through programmatic ad buying, and how it's attracting new brands to the Metropolitan Transit Authority. Spanky shares an interesting case study on Columbia Sportswear's advertising strategy that uses humor effectively, focusing on how the company's products help customers engage with the outdoors. Finally, he examines Instagram's strategy to increase ad presence and discusses the potential risks of ad saturation.

Key moments:

  • Discusses the power of humor in advertising and advises on how to effectively use it (00:03:10)
  • Talks about the transformation of advertising in the New York City subway system to programmatic buying (00:12:30)
  • Shares a case study of Columbia Sportswear's humorous ad campaign (00:25:50)
  • Discusses Instagram's increased ad presence and potential negative impact of ad saturation (00:33:20)
  • Provides a personal update on his health and plans for the podcast (00:42:00)


Jaksot(55)

Mo 5/22 - Facebook $1B Fine | Walmart Gets Social | Twitter Rival Launches

Mo 5/22 - Facebook $1B Fine | Walmart Gets Social | Twitter Rival Launches

In this episode of the Ad Nerds podcast, we deep dive into the big headlines of the ad industry. Facebook reels from a hefty 1.2 billion euro fine for breaching EU data transfer regulations, and we di...

22 Touko 202315min

Fr 5/19 - Big Screens For Small Biz | YouTube Wants Respect | Montana TikTok Ban = Political Games

Fr 5/19 - Big Screens For Small Biz | YouTube Wants Respect | Montana TikTok Ban = Political Games

In this episode of the Ad Nerds Podcast, host 'Spanky' delves into a range of timely topics, offering an insightful perspective on the world of advertising. He discusses Screenvision's fresh strategy ...

19 Touko 202314min

Th 5/18 - Tesla Adds Ads | Oscar Meyer Cuts Their Wiener | French Innovation

Th 5/18 - Tesla Adds Ads | Oscar Meyer Cuts Their Wiener | French Innovation

In this episode of the Ad Nerds Podcast, our host Spanky brings you the latest news from the advertising industry. Elon Musk discusses his interest in exploring advertising as a means to expand beyond...

18 Touko 202310min

Tu 5/16 - Coke Bets On AI | The Best Small Biz Social Strategy | How To Split Test Ads On LinkedIn

Tu 5/16 - Coke Bets On AI | The Best Small Biz Social Strategy | How To Split Test Ads On LinkedIn

In this episode of the Ad Nerds Podcast, hosted by Spanky, the discussion covers Lipton's new Hard Tea campaign and why he ripped on them so hard yesterday and how brands like Kaiyo and Furnish are ta...

16 Touko 202317min

Mo 5/15 - Depp Is In Deep | Lipton Brews Up Bad Ads | The Happiest Place On Earth Masterclass

Mo 5/15 - Depp Is In Deep | Lipton Brews Up Bad Ads | The Happiest Place On Earth Masterclass

On this episode of the Ad Nerds Podcast, Spanky, starts with the exciting news of Johnny Depp signing a record-breaking deal with Dior for a men's fragrance. Frosty Jack Cider's first TV ad is also hi...

15 Touko 202318min

Fr 5/12 - Twitter Names A New CEO | Zuckerberg Is Penetrated By AI | Mother's Day Feels

Fr 5/12 - Twitter Names A New CEO | Zuckerberg Is Penetrated By AI | Mother's Day Feels

In this exciting episode of the Ad Nerds Podcast, hosted by Spanky, we cover a range of intriguing topics. First up, we discuss the major announcement of Linda Yaccarino, NBC's Advertising Chief, bein...

12 Touko 202316min

Th 5/11 - How Crazy Is Too Crazy In Ads | It's Raining Fish | Join Me In Costa Rica | Airbnb Rooms

Th 5/11 - How Crazy Is Too Crazy In Ads | It's Raining Fish | Join Me In Costa Rica | Airbnb Rooms

In this episode of the Ad Nerds Podcast, hosted by Spanky, the team discusses the fine line between creativity and effectiveness in advertising, exploring the question of how crazy is too crazy when i...

11 Touko 202317min

Tu 5/9 - Industrial Emissions Face Mist | Lisa Loeb Loves Goldfish | Audio's 342% ROAS

Tu 5/9 - Industrial Emissions Face Mist | Lisa Loeb Loves Goldfish | Audio's 342% ROAS

On today's Ad Nerds podcast, host Spanky Moskowitz covers a variety of topics related to advertising and marketing. Vattenfall, a Swedish energy company, has collaborated with organic cosmetics brand ...

9 Touko 202318min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-lahtijat
rss-draivi
oppimisen-psykologia
rss-porssipuhetta
rss-rahamania
rahapuhetta
taloudellinen-mielenrauha
rss-neuvottelija-sami-miettinen
rss-bisnesta-bebeja
rss-paatos-podcast-suomen-kovimmat-paatoksentekijat-2
rss-seuraava-potilas
rss-inderes
rss-40-ajatusta-aanesta
kasvun-kipuja
rss-h-asselmoilanen
rss-porssipodi