Tu 5/30 - Inject Humor In Ads | Columbia Sportswear Defines GOAT | Underground Ads In NYC
Ad Nerds30 Touko 2023

Tu 5/30 - Inject Humor In Ads | Columbia Sportswear Defines GOAT | Underground Ads In NYC

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses the importance of humor in advertising and how it can connect with audiences on a deeper level. He provides practical advice on the appropriate use of humor in messaging, keeping it light and positive while avoiding anything offensive. He also talks about the increasing digitization of advertising in New York City's subway system through programmatic ad buying, and how it's attracting new brands to the Metropolitan Transit Authority. Spanky shares an interesting case study on Columbia Sportswear's advertising strategy that uses humor effectively, focusing on how the company's products help customers engage with the outdoors. Finally, he examines Instagram's strategy to increase ad presence and discusses the potential risks of ad saturation.

Key moments:

  • Discusses the power of humor in advertising and advises on how to effectively use it (00:03:10)
  • Talks about the transformation of advertising in the New York City subway system to programmatic buying (00:12:30)
  • Shares a case study of Columbia Sportswear's humorous ad campaign (00:25:50)
  • Discusses Instagram's increased ad presence and potential negative impact of ad saturation (00:33:20)
  • Provides a personal update on his health and plans for the podcast (00:42:00)


Jaksot(55)

4/26 - Embracing AI | 5 AI People To Follow | Barbie Gets Inclusive | Popcorn Explodes In The UK

4/26 - Embracing AI | 5 AI People To Follow | Barbie Gets Inclusive | Popcorn Explodes In The UK

In this episode of the Ad Nerds Podcast, Spanky Moskowitz shares stories about the latest news in the advertising industry. Listeners learn about how artificial intelligence (AI) can be used as a tool...

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Tu 4/25 - B2B Ads Can Be Funny | Doja Cat & Taco Bell | Are Your YouTube Shorts Getting Eyeballs

Tu 4/25 - B2B Ads Can Be Funny | Doja Cat & Taco Bell | Are Your YouTube Shorts Getting Eyeballs

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses how b2b campaigns can use humor to market their products and services, the importance of using YouTube shorts for small busines...

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Mo 4/24 - Why Programmatic Ads Suck | Google's New AI Ads | Why I Preach Brand Marketing

Mo 4/24 - Why Programmatic Ads Suck | Google's New AI Ads | Why I Preach Brand Marketing

In this episode of the Ad Nerds Podcast, Ken 'Spanky' Moskowitz discusses the latest trends and news in the advertising industry. He talks about the new fully flushable period pad brand called Fluus a...

24 Huhti 202318min

Fr 4/21 - Got Wood? Plant Based Milk's New Player | Red Lobster Saves Prom | AI Makes You Money

Fr 4/21 - Got Wood? Plant Based Milk's New Player | Red Lobster Saves Prom | AI Makes You Money

In this episode of the Ad Nerds Podcast, host Spanky discusses creative and humorous marketing campaigns from the dairy and restaurant industries. He also explores how AI can make businesses more prof...

21 Huhti 202316min

Th 4/20 - Wingstop Hot Box | EU Ads Get Tougher | MotorTrend Trending Younger | Sonic Branding For Small Business

Th 4/20 - Wingstop Hot Box | EU Ads Get Tougher | MotorTrend Trending Younger | Sonic Branding For Small Business

In this episode of Ad Nerds, Spanky highlights some interesting stories from the advertising world. He starts off by talking about Wingstop's funny training video and shares some tips on how to naviga...

20 Huhti 202315min

We 4/19 - Using AI To Work Faster | Apple Screws Marketers Again | The Importance Of Brand Building

We 4/19 - Using AI To Work Faster | Apple Screws Marketers Again | The Importance Of Brand Building

In this episode of the Ad Nerds podcast, host Spanky Moskowitz discusses how marketers can keep up with changes in the world. Moskowitz emphasizes the importance of using artificial intelligence and m...

19 Huhti 202315min

Tu 4/18 - 5 TikTok Trends For Your Business | Mascots Are Memorable | Brand Building Is Big For Business

Tu 4/18 - 5 TikTok Trends For Your Business | Mascots Are Memorable | Brand Building Is Big For Business

In this episode of Ad Nerds, the host Spanky discusses the importance of rebranding and using mascots to promote businesses. He explores the campaigns of big brands such as McDonald's, United Airlines...

18 Huhti 202315min

Mo 4/17 - What's The Sound Of Your Business | AR Makes Your Interactive | Storytelling Over Selling

Mo 4/17 - What's The Sound Of Your Business | AR Makes Your Interactive | Storytelling Over Selling

In this episode of the Ad Nerds podcast, host Spanky Moskowitz talks about the power of Sonic branding in advertising, citing examples from his own experience working with big brands like Budweiser an...

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