We 5/31 - Clear Channel Sell Off | For The Love Of Ketchup | Ad Titan Merger | Guest Announcement
Ad Nerds31 Touko 2023

We 5/31 - Clear Channel Sell Off | For The Love Of Ketchup | Ad Titan Merger | Guest Announcement

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides listeners with valuable insights and updates from the marketing world. The episode discusses JCDecaux's acquisition of Clear Channel's operations in Spain and Italy, transforming the former into the world's largest out-of-home advertiser. It also deliberates on the appropriate timing for outdoor media purchases. Spanky moves onto the rebranding strategy of Dannon's Light and Fit yogurt, emphasizing its commitment to quality, flavor, and nutritional benefits. A global ad campaign launched by Heinz aims to celebrate its customers' brand loyalty. The merging of DDB New York and Adam & Eve NYC, forming Adam & Eve DDB, signifies a major shift in the advertising industry. Lastly, the host addresses Bud Light's donation to the LGBTQ Chamber of Commerce as a response to a boycott sparked by an Instagram post. The episode concludes with a teaser for an upcoming episode featuring Gary Vaynerchuk.


Key Moments

  • JCDecaux acquires Clear Channel's operations in Spain and Italy, making it the largest global out-of-home operator (05:40)
  • Spanky discusses when and why to buy out-of-home or outdoor media (09:55)
  • Dannon's Light and Fit yogurt undergoes a major rebranding to redefine its image and strengthen consumer connection (19:20)
  • Heinz's global ad campaign leverages customer stories to celebrate their brand loyalty (27:55)
  • Advertising giants DDB New York and Adam & Eve NYC merge, creating Adam & Eve DDB (33:30)
  • Bud Light donates $200,000 to the LGBTQ Chamber of Commerce in response to a boycott (41:20)
  • Teaser for an upcoming episode featuring Gary Vaynerchuk (46:00)

Jaksot(55)

Mo 5/8 - Nick Rebrands What You Can Learn From It | The Gecko Gets A Frenemy | Meta Still Silent

Mo 5/8 - Nick Rebrands What You Can Learn From It | The Gecko Gets A Frenemy | Meta Still Silent

In this episode, Spanky discusses Nickelodeon's rebranding efforts and the importance of evaluating a brand's core identity when considering a rebrand. He also talks about Geico's new campaign featuri...

8 Touko 202316min

Fr 5/5 - TV Is Good For Your Vision | Paid Vs. Organic | Bud Light Buys Their Way Back | King Merch

Fr 5/5 - TV Is Good For Your Vision | Paid Vs. Organic | Bud Light Buys Their Way Back | King Merch

On this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses various advertising and marketing news. He talks about how watching TV with captions can save your vision and the campaign crea...

5 Touko 202315min

Th 5/4 - Yung Gravy Teams With D.P. | Fortune In Fortune Cookies | Uber Eats Expands Services

Th 5/4 - Yung Gravy Teams With D.P. | Fortune In Fortune Cookies | Uber Eats Expands Services

In this episode of the Ad Nerds podcast, hosted by Spanky Moskowitz, the news covers a range of topics from the world of advertising. Young Gravy has created a new track for Dr. Pepper's latest produc...

4 Touko 202316min

We 5/3 - Beer For A Good Cause | B2B Targeted Gifting | Affiliate Influencers | Ads Served By Song

We 5/3 - Beer For A Good Cause | B2B Targeted Gifting | Affiliate Influencers | Ads Served By Song

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz covers a range of topics including the launch of Fetch Pale Ale by pet insurance company Fetch, a new trend in influencer marketing where...

3 Touko 202315min

Tu 5/2 - Experiential Marketing | Poke Fun At Rivals | Build Your LinkedIn Network | Nice Beaver

Tu 5/2 - Experiential Marketing | Poke Fun At Rivals | Build Your LinkedIn Network | Nice Beaver

In the Ad Nerds podcast episode, the host, Spanky Moskowitz, discusses how experiential marketing is getting a boost from AI, how Olliv, a new cryptocurrency exchange, launched its first national camp...

2 Touko 202317min

Mo 5/1 - How To Sell An Enema | UGC Makes Great Ads | YouTube Launches New Ad Units

Mo 5/1 - How To Sell An Enema | UGC Makes Great Ads | YouTube Launches New Ad Units

In this episode of the Ad Nerds Podcast, host Spanky shares news and insights from the advertising industry. YouTube announced new advertising formats for its short-form video platform, Shorts. WPP, t...

1 Touko 202319min

Fr 4/28 - Make Marketing Memorable | Josh Duhamel Wants To Make Your Superbowl Ad | Gut Bombs Suck

Fr 4/28 - Make Marketing Memorable | Josh Duhamel Wants To Make Your Superbowl Ad | Gut Bombs Suck

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz talks about the importance of using concrete language in ads to make them more memorable. Studies have shown that people remember concret...

28 Huhti 202314min

4/27 - Brits Ad Industry Dethroned | Huggies Hot 100 | LinkedIn Custom CTAs | TikTok Sales On Fire

4/27 - Brits Ad Industry Dethroned | Huggies Hot 100 | LinkedIn Custom CTAs | TikTok Sales On Fire

In this episode of the Ad Nerds Podcast, Spanky discusses the shifting landscape of British advertising, the creative Huggies Diapers ad celebrating baby bottoms, how Ad Zombies can elevate a brand, L...

27 Huhti 202311min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-draivi
rss-lahtijat
oppimisen-psykologia
rss-rahamania
rss-porssipuhetta
taloudellinen-mielenrauha
rss-seuraava-potilas
rahapuhetta
rss-h-asselmoilanen
rss-paatos-podcast-suomen-kovimmat-paatoksentekijat-2
rss-paasipodi
rss-inderes
io-techin-tekniikkapodcast
pomojen-suusta
rss-viisas-raha-podi
rss-40-ajatusta-aanesta