We 5/31 - Clear Channel Sell Off | For The Love Of Ketchup | Ad Titan Merger | Guest Announcement
Ad Nerds31 Touko 2023

We 5/31 - Clear Channel Sell Off | For The Love Of Ketchup | Ad Titan Merger | Guest Announcement

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides listeners with valuable insights and updates from the marketing world. The episode discusses JCDecaux's acquisition of Clear Channel's operations in Spain and Italy, transforming the former into the world's largest out-of-home advertiser. It also deliberates on the appropriate timing for outdoor media purchases. Spanky moves onto the rebranding strategy of Dannon's Light and Fit yogurt, emphasizing its commitment to quality, flavor, and nutritional benefits. A global ad campaign launched by Heinz aims to celebrate its customers' brand loyalty. The merging of DDB New York and Adam & Eve NYC, forming Adam & Eve DDB, signifies a major shift in the advertising industry. Lastly, the host addresses Bud Light's donation to the LGBTQ Chamber of Commerce as a response to a boycott sparked by an Instagram post. The episode concludes with a teaser for an upcoming episode featuring Gary Vaynerchuk.


Key Moments

  • JCDecaux acquires Clear Channel's operations in Spain and Italy, making it the largest global out-of-home operator (05:40)
  • Spanky discusses when and why to buy out-of-home or outdoor media (09:55)
  • Dannon's Light and Fit yogurt undergoes a major rebranding to redefine its image and strengthen consumer connection (19:20)
  • Heinz's global ad campaign leverages customer stories to celebrate their brand loyalty (27:55)
  • Advertising giants DDB New York and Adam & Eve NYC merge, creating Adam & Eve DDB (33:30)
  • Bud Light donates $200,000 to the LGBTQ Chamber of Commerce in response to a boycott (41:20)
  • Teaser for an upcoming episode featuring Gary Vaynerchuk (46:00)

Jaksot(55)

4/26 - Embracing AI | 5 AI People To Follow | Barbie Gets Inclusive | Popcorn Explodes In The UK

4/26 - Embracing AI | 5 AI People To Follow | Barbie Gets Inclusive | Popcorn Explodes In The UK

In this episode of the Ad Nerds Podcast, Spanky Moskowitz shares stories about the latest news in the advertising industry. Listeners learn about how artificial intelligence (AI) can be used as a tool...

26 Huhti 202314min

Tu 4/25 - B2B Ads Can Be Funny | Doja Cat & Taco Bell | Are Your YouTube Shorts Getting Eyeballs

Tu 4/25 - B2B Ads Can Be Funny | Doja Cat & Taco Bell | Are Your YouTube Shorts Getting Eyeballs

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses how b2b campaigns can use humor to market their products and services, the importance of using YouTube shorts for small busines...

25 Huhti 202315min

Mo 4/24 - Why Programmatic Ads Suck | Google's New AI Ads | Why I Preach Brand Marketing

Mo 4/24 - Why Programmatic Ads Suck | Google's New AI Ads | Why I Preach Brand Marketing

In this episode of the Ad Nerds Podcast, Ken 'Spanky' Moskowitz discusses the latest trends and news in the advertising industry. He talks about the new fully flushable period pad brand called Fluus a...

24 Huhti 202318min

Fr 4/21 - Got Wood? Plant Based Milk's New Player | Red Lobster Saves Prom | AI Makes You Money

Fr 4/21 - Got Wood? Plant Based Milk's New Player | Red Lobster Saves Prom | AI Makes You Money

In this episode of the Ad Nerds Podcast, host Spanky discusses creative and humorous marketing campaigns from the dairy and restaurant industries. He also explores how AI can make businesses more prof...

21 Huhti 202316min

Th 4/20 - Wingstop Hot Box | EU Ads Get Tougher | MotorTrend Trending Younger | Sonic Branding For Small Business

Th 4/20 - Wingstop Hot Box | EU Ads Get Tougher | MotorTrend Trending Younger | Sonic Branding For Small Business

In this episode of Ad Nerds, Spanky highlights some interesting stories from the advertising world. He starts off by talking about Wingstop's funny training video and shares some tips on how to naviga...

20 Huhti 202315min

We 4/19 - Using AI To Work Faster | Apple Screws Marketers Again | The Importance Of Brand Building

We 4/19 - Using AI To Work Faster | Apple Screws Marketers Again | The Importance Of Brand Building

In this episode of the Ad Nerds podcast, host Spanky Moskowitz discusses how marketers can keep up with changes in the world. Moskowitz emphasizes the importance of using artificial intelligence and m...

19 Huhti 202315min

Tu 4/18 - 5 TikTok Trends For Your Business | Mascots Are Memorable | Brand Building Is Big For Business

Tu 4/18 - 5 TikTok Trends For Your Business | Mascots Are Memorable | Brand Building Is Big For Business

In this episode of Ad Nerds, the host Spanky discusses the importance of rebranding and using mascots to promote businesses. He explores the campaigns of big brands such as McDonald's, United Airlines...

18 Huhti 202315min

Mo 4/17 - What's The Sound Of Your Business | AR Makes Your Interactive | Storytelling Over Selling

Mo 4/17 - What's The Sound Of Your Business | AR Makes Your Interactive | Storytelling Over Selling

In this episode of the Ad Nerds podcast, host Spanky Moskowitz talks about the power of Sonic branding in advertising, citing examples from his own experience working with big brands like Budweiser an...

17 Huhti 202316min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-draivi
rss-rahamania
ostan-asuntoja-podcast
rss-sami-miettinen-neuvottelija
pomojen-suusta
inderespodi
rss-seuraava-potilas
herrasmieshakkerit
taloudellinen-mielenrauha
oppimisen-psykologia
rss-h-asselmoilanen
rss-paasipodi
rss-inderes
asuntoasiaa-paivakirjat
rss-lahtijat
rss-bisnesta-bebeja