Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Italian Wine Podcast Episode 457: The benefits of a more diverse wine industry. Audio from Manjaval Janjo's wine2wine 2020 session, with moderator Paul Caputo. For the last 10 years or so, going as far back as the banking crisis of 2008, most sectors of the wine trade have suffered. Sectors which are seen to excel are more an exception, rather than the rule. Prosecco has been a phenomenal success, but even that curve is beginning to flatten. The wine industry has long wrestled with the challenges of re-inventing, modernising, and promoting itself to a younger audience, while our cousins in the spirits and beer industries have easily embraced and adapted to the modern society in which we all trade. Of course, it’s easy to cite beer’s relative ease of production when compared to wine, and spirit’s versatility as a cocktail ingredient; but are we as an industry missing the bigger picture? Studies from the US have shown that younger audiences continue to view wine as “dad’s drink” as well as being “uncool”. I argue that we can no longer afford to keep wine as an elite club and must find a way to diversify our target audience. We only need to look to the success of other alcoholic beverage categories, to see the correlation between sales figures and their marketing campaigns. Italian Wine Podcast is a proud media partner of wine2wine.net/

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Ep. 2629 Formal Wine Education & Certifications with Jack Liggett IWE | Masterclass US Wine Market

Ep. 2629 Formal Wine Education & Certifications with Jack Liggett IWE | Masterclass US Wine Market

Welcome to Episode 2629 of the Italian Wine Podcast. In this episode, Juliana Colangelo speaks with sommelier and certified Italian wine expert Jack Liggett about the role of wine education and certif...

9 Maalis 23min

Ep. 2628 What does a Sommelier Content Creator do? With Alojz Felix Jermann | #openbarstevie

Ep. 2628 What does a Sommelier Content Creator do? With Alojz Felix Jermann | #openbarstevie

Welcome to #openbarstevie and Episode 2628 of the Italian Wine Podcast.  It’s a casual video podcast filmed in the office, where wine people drop by, open a bottle or two, and hang out with moi! 😝 S...

8 Maalis 19min

Ep. 2627 Regenerative Winemaking, Mentorship & LGBTQ+ Perspectives with Terah Bajjalieh | Voices with Cynthia Chaplin

Ep. 2627 Regenerative Winemaking, Mentorship & LGBTQ+ Perspectives with Terah Bajjalieh | Voices with Cynthia Chaplin

Welcome to Voices and Episode 2627 of the Italian Wine Podcast. In this episode, Cynthia Chaplin talks with Californian winemaker and consultant Terah Bajjalieh about her journey from finance to winem...

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Ep. 2626 Daniel Mwangi interviews Roberto Bava & Roberto Cardinale of Bava winery in Piedmont | Clubhouse Ambassadors' Corner

Ep. 2626 Daniel Mwangi interviews Roberto Bava & Roberto Cardinale of Bava winery in Piedmont | Clubhouse Ambassadors' Corner

Welcome to Clubhouse Ambassadors’ Corner and Episode 2626 of the Italian Wine Podcast. In this episode, Daniel Mwangi interviews Roberto Bava and Roberto Cardinale of Bava winery in Piedmont.  These ...

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Ep. 2625 Ep. 5: Moscato, Barolo e l’alba della modernità | Pellegrinaggio Enoico con Attilio Scienza

Ep. 2625 Ep. 5: Moscato, Barolo e l’alba della modernità | Pellegrinaggio Enoico con Attilio Scienza

Welcome to Episode 2625 of the Italian Wine Podcast and the fifth episode of Pellegrinaggio Enoico con Professore Attilio Scienza! This series is recorded in Italian. Episode 5: Moscato, Barolo e l’a...

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Ep. 2624 Friuli Cuisine & 2 Michelin Stars: Inside Agli Amici with Emanuele & Michela Scarello | Wine, Food & Travel with Marc Millon

Ep. 2624 Friuli Cuisine & 2 Michelin Stars: Inside Agli Amici with Emanuele & Michela Scarello | Wine, Food & Travel with Marc Millon

Welcome to episode 2624 of the Italian Wine Podcast and episode 233 of Wine, Food & Travel with Marc Millon. In this episode, In this episode, Marc speaks with Emanuele Scarello and Michela Scarello o...

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Ep. 2623 Individual Taste & Perception vs. Traditional Wine Communication with Tim Hanni MW | Masterclass US Wine Market

Ep. 2623 Individual Taste & Perception vs. Traditional Wine Communication with Tim Hanni MW | Masterclass US Wine Market

Welcome to Episode 2623 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald talks with the wine business consultant and researcher Tim Hanni MW about how individual taste preferences and ...

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Ep. 2622 Celebrating Piedmont and Barolo with Sergio Germano | Grandi Langhe e il Piemonte del Vino 2026

Ep. 2622 Celebrating Piedmont and Barolo with Sergio Germano | Grandi Langhe e il Piemonte del Vino 2026

Welcome to episode 2622 of the Italian Wine Podcast recorded live at Grandi Langhe e il Piemonte del Vino 2026. As an official media partner, Italian Wine Podcast brings you firsthand insights from G...

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