Ep. 1688 Can Wine Podcasts Be An Effective Sales Channel |wine2wine Business Forum 2023 Series

Ep. 1688 Can Wine Podcasts Be An Effective Sales Channel |wine2wine Business Forum 2023 Series

Welcome to Episode 1688 of the Italian Wine Podcast. Today, Juliana Colangelo, host of Masterclass US Wine Market, leads a wine2wine Business Forum 2023 session entitled “Can wine podcasts be an effective sales channel?” together with MJ Towler, Adam Teeter and Felicity Carter. Abstract: In 2005 Apple officially added podcasting to its iTunes Music Library. In a live interview in 2006, Steve Jobs demonstrated how anybody could create a podcast using their Mac and share it with the world. In 2013 Apple announced 1 billion podcast subscribers and in 2020 Joe Rogan signed an exclusive podcast deal with Spotify for $100m+. What does this growth mean in terms of podcast potential as a wine sales channel? How can wine producers use podcasting to increase sales? Is it possible to successfully harness podcast audiences and create wine sales through listens? What strategies are available to create wine sales through pods? Which are the most effective wine podcasts for driving wine sales increases? In this round table session, seasoned podcasters MJ Towler, Felicity Carter, Juliana Colangelo IWA and Adam Teeter explore the opportunity for using podcasts as sales channels for wine. More about Juliana Colangelo: Juliana Colangelo is a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. Juliana joined Colangelo & Partners in 2013 with previous experience in events, hospitality, and nonprofit development. During her tenure at C&P, Juliana has led the development of the California office, growing the agency’s domestic presence to a dedicated office of 13 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University, allowing her to bring a strategic and sales-oriented approach to communications strategy for the agency. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador. Connect: Instagram: www.instagram.com/julezcolang/ Facebook: www.facebook.com/jules.colangelo/ Twitter: twitter.com/JulezColang LinkedIn: www.linkedin.com/in/juliana-colan…lo-mba-04345539/ Website: www.colangelopr.com/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/

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Ep. 39 Monty Waldin interviews VIA Italian Wine Ambassador Zhu Mi (Amazon China) | Education meets Business

Ep. 39 Monty Waldin interviews VIA Italian Wine Ambassador Zhu Mi (Amazon China) | Education meets Business

In this episode Monty Waldin meets Mi Zhu, wine buyer for Amazon China and Vinitaly International Academy candidate in April 2017. Mi Zhu tells Monty all about his intense week of study at the Academy learning all about Italian wines and discovering a new favorite, Lambrusco. He also talks about the perception of Italian wine in China and the potential of Italian wine to be paired with Chinese food. Cin Cin with Italian Wine People all over the world!

28 Kesä 20176min

Ep. 38 Monty Waldin interviews Carlo Franchetti of Vini Franchetti | Italian Wine Personalities

Ep. 38 Monty Waldin interviews Carlo Franchetti of Vini Franchetti | Italian Wine Personalities

In this episode, Monty Waldin meets Carlo Franchetti, Marketing Manager of Tenuta di Trinoro in Val d’Orcia. Tenuta di Trinoro is part of the Azienda Vini Franchetti with estates also in Sicily. Carlo tells Monty all about his family's wine projects and of his recent experiments with Pinot Noir in Sancaba, on the border among Tuscany, Lazio, and Umbria.

27 Kesä 20179min

Ep. 37 Monty Waldin interviews Marilisa Allegrini of Allegrini Estates | Discover Italian Regions: Veneto

Ep. 37 Monty Waldin interviews Marilisa Allegrini of Allegrini Estates | Discover Italian Regions: Veneto

Italian Wine Podcast travels back to Veneto to meet the Queen of Amarone, Marilisa Allegrini. Monty discusses the grape varieties of the Veneto region such as Corvina and the Allegrini family estates in Veneto and Tuscany. Marilisa also talks about her upbringing and future prospects for women working the wine business. Tune in to Italian Wine Podcast for another compelling story about Italy’s wine excellence.

26 Kesä 201710min

Ep. 36 Monty Waldin interviews VIA Italian Wine Ambassador Kevin Gagnon | Education meets Business

Ep. 36 Monty Waldin interviews VIA Italian Wine Ambassador Kevin Gagnon | Education meets Business

In this episode, Monty Waldin meets VIA candidate Kevin Gagnon, a Canadian-born writer and Opera singer based in Germany. Kevin tells Monty of his first encounters with Italian wine in Germany and of his numerous road trips across Italy to discover Italy’s unique indigenous grape varieties. Tune in for another entertaining story about the excitement of learning about Italian wine.

25 Kesä 20178min

Ep. 35 Monty Waldin interviews Gill Gordon-Smith (Fall from Grace Wine Education & Tasting) | Education meets Business

Ep. 35 Monty Waldin interviews Gill Gordon-Smith (Fall from Grace Wine Education & Tasting) | Education meets Business

In this episode, Monty Waldin talks to Gill Gordon-Smith “head girl at FFG Fall From Grace Wine Education and Tasting" in Australia and Vinitaly International Academy student. Gill tells Monty about the beautiful coastal region of McClaren Vale in South Australia, where a wide range of Italian grape varieties are cultivated. For example, they grow Nero D’Avola, Carignano, Montepulciano and Arneis. Italian grape varieties according to Gill, seem to respond very well to climate change in Australia. Tune in to discover a thriving wine-producing region and a piece of Italy down under!

20 Kesä 20179min

Ep. 34 Monty Waldin interviews Alessandro François (Castello di Querceto) | Discover Italian Regions: Tuscany / Toscana

Ep. 34 Monty Waldin interviews Alessandro François (Castello di Querceto) | Discover Italian Regions: Tuscany / Toscana

In this episode, Monty talks to Alessandro François, owner of Castello di Querceto. Alessandro talks about the history of his French family in Tuscany, and how he became a wine maker from his previous engineering career. Tune in to discover more about Chianti Classico and Sangiovese and about personal and family history of another Italian Wine People.

19 Kesä 20179min

Ep. 33 Monty Waldin interviews Master Sommelier and Natural Wine enthusiast Pascaline Lepeltier | Natural Wine

Ep. 33 Monty Waldin interviews Master Sommelier and Natural Wine enthusiast Pascaline Lepeltier | Natural Wine

In this episode, Monty Waldin meets Pascaline Lepeltier, Master Sommelier and Beverage Director at Rouge Tomate Chelsea in New York. Pascaline is also a natural wine expert and joins Monty in an interesting conversation about sustainability, biodiversity, and her forays in the world of philosophy.

13 Kesä 201716min

Ep. 32 Monty Waldin interviews Wine Writer Alice Feiring | Natural Wine

Ep. 32 Monty Waldin interviews Wine Writer Alice Feiring | Natural Wine

In this episode Monty Waldin talks to Alice Feiring, award-winning wine writer and critic specializing in natural wine. Join Monty and Alice for an exciting conversation about natural wine, sustainability, and kosher wine! Alice has just published a new book entitled “The Dirty Guide to Wine: Following Flavor from Ground to Glass,” a new book that teaches us to look at wine from the soil in which originates. Photograph by Monty Waldin.

12 Kesä 201716min

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