Ep. 1688 Can Wine Podcasts Be An Effective Sales Channel |wine2wine Business Forum 2023 Series

Ep. 1688 Can Wine Podcasts Be An Effective Sales Channel |wine2wine Business Forum 2023 Series

Welcome to Episode 1688 of the Italian Wine Podcast. Today, Juliana Colangelo, host of Masterclass US Wine Market, leads a wine2wine Business Forum 2023 session entitled “Can wine podcasts be an effective sales channel?” together with MJ Towler, Adam Teeter and Felicity Carter. Abstract: In 2005 Apple officially added podcasting to its iTunes Music Library. In a live interview in 2006, Steve Jobs demonstrated how anybody could create a podcast using their Mac and share it with the world. In 2013 Apple announced 1 billion podcast subscribers and in 2020 Joe Rogan signed an exclusive podcast deal with Spotify for $100m+. What does this growth mean in terms of podcast potential as a wine sales channel? How can wine producers use podcasting to increase sales? Is it possible to successfully harness podcast audiences and create wine sales through listens? What strategies are available to create wine sales through pods? Which are the most effective wine podcasts for driving wine sales increases? In this round table session, seasoned podcasters MJ Towler, Felicity Carter, Juliana Colangelo IWA and Adam Teeter explore the opportunity for using podcasts as sales channels for wine. More about Juliana Colangelo: Juliana Colangelo is a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. Juliana joined Colangelo & Partners in 2013 with previous experience in events, hospitality, and nonprofit development. During her tenure at C&P, Juliana has led the development of the California office, growing the agency’s domestic presence to a dedicated office of 13 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University, allowing her to bring a strategic and sales-oriented approach to communications strategy for the agency. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador. Connect: Instagram: www.instagram.com/julezcolang/ Facebook: www.facebook.com/jules.colangelo/ Twitter: twitter.com/JulezColang LinkedIn: www.linkedin.com/in/juliana-colan…lo-mba-04345539/ Website: www.colangelopr.com/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/

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Ep. 5 Monty Waldin interviews Chiara Lungarotti of the Lungarotti Winery | Discover Italian Regions: Umbria

Ep. 5 Monty Waldin interviews Chiara Lungarotti of the Lungarotti Winery | Discover Italian Regions: Umbria

In this episode, Chiara Lungarotti from the Giorgio Lungarotti Winery in Torgiano tells Monty about the beautiful Umbrian landscape, and the way its climate brings about the unique flavors of their wine, Rubesco, a blend of Sangiovese (90%) and Colorino (10%). She also talks about their world-renowned wine museum ‘MUVIT’ whose collections explore the links between wine and the Mediterranean civilizations. Tune in to Italian Wine Podcast with Monty Waldin to discover the uniqueness of the Italian wine making tradition!

5 Maalis 20178min

Ep. 4 Monty Waldin interviews Giuseppe Tasca d'Almerita of Tasca d'Almerita Winery | Discover Italian Regions: Sicily / Sicilia

Ep. 4 Monty Waldin interviews Giuseppe Tasca d'Almerita of Tasca d'Almerita Winery | Discover Italian Regions: Sicily / Sicilia

“Sicily is a place with a very deep culture, very deep roots that we can match all together and make a fantastic place for visitors from all over the world,” tells Giuseppe Tasca d’Almerita in this fourth episode of Italian Wine Podcast. Monty Waldin chats to Giuseppe Tasca d’Almerita about his love for Sicily and for aged white wines, and about his admiration for the young generations working in agriculture and viticulture. Join us for a cin cin with another key protagonists of the Italian wine-making tradition.

4 Maalis 20179min

Ep. 3 Monty Waldin interviews Federica Mascheroni Stianti from Castello di Volpaia | Discover Italian Regions: Tuscany / Toscana

Ep. 3 Monty Waldin interviews Federica Mascheroni Stianti from Castello di Volpaia | Discover Italian Regions: Tuscany / Toscana

In the third episode of Italian Wine Podcast, Monty Waldin interviews Federica Mascheroni Stianti from Castello di Volpaia in Chianti Classico. Federica tells Monty how her parents built Volpaia and about her previous career as a painting restorer. She talks about their production of aromatic vinegars and her passion for sports in contact with nature. Italian Wine Podcast, hosted by wine writer Monty Waldin, explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

3 Maalis 201713min

Ep. 2 Monty Waldin interviews Francesco Marone Cinzano of Col d'Orcia Winery in Montalcino | Discover Italian Regions: Tuscany / Toscana

Ep. 2 Monty Waldin interviews Francesco Marone Cinzano of Col d'Orcia Winery in Montalcino | Discover Italian Regions: Tuscany / Toscana

In the second episode of Italian Wine Podcast, Francesco Marone Cinzano of Col d’Orcia in Montalcino discusses historic wines such as the ‘Moscadello di Montalcino’, his development of Montalcino as a sustainable ‘bio-distretto’, and his commitment to handing over the land to the next generations in the best possible conditions. Italian Wine Podcast is a new podcast project hosted by wine writer Monty Waldin who explores family histories, wine-making traditions, and personal anecdotes of renowned producers of Italian wine.

2 Maalis 201710min

Ep. 1 Monty Waldin interviews Elisabetta Gnudi Angelini of Altesino Winery | Discover Italian Regions: Tuscany / Toscana

Ep. 1 Monty Waldin interviews Elisabetta Gnudi Angelini of Altesino Winery | Discover Italian Regions: Tuscany / Toscana

In Italian Wine Podcast, wine writer Monty Waldin explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine. In the first episode, Elisabetta Gnudi Angelini — owner of the Altesino, Borgo Scopeto, Caparzo, Doga della Clavole wineries — tells Monty about her commitment to sustainability and energy-efficient production, and of her love for tortellini.

1 Maalis 201712min

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