Ep. 2042 When being collective leads to uniqueness | wine2wine Business Forum 2023

Ep. 2042 When being collective leads to uniqueness | wine2wine Business Forum 2023

Welcome to Episode 2042, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- When being collective leads to uniqueness: Branding Territory and Terroir Branding with Nathalie Spielmann, Robert Camuto Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Terroir branding - distinct from country-of-origin effects and place branding - explains how and why some regions are better known than others. Indeed, when local firms can develop global brands while being engaged in responsible actions to protect their valuable resources, the value of their territorial brand soars. Champagne is an excellent example. This session will discuss how to identify key facets that make terroir brands unique, how they can work collectively using cooperative postures, the role of moral engagement, and the hazards that prevent value creation. In the ever-globalized marketplace, distinctiveness is a key performance indicator and efficient terroir branding is a critical strategic approach helping regions and wine brands gain notoriety and rise above the competitive clutter. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 44 Monty Waldin interviews Ben Robson, Italian wine Importer at Bat & Bottle Wine Merchants | Italian Wine Personalities

Ep. 44 Monty Waldin interviews Ben Robson, Italian wine Importer at Bat & Bottle Wine Merchants | Italian Wine Personalities

In episode 44 Monty Waldin takes us to England to meet Ben Robson, wine merchant at Bat & Bottle in Oakham, Rutland, that specializes in Italian wine. Ben talks about sales trends of Italian wine in England and his love for Italy and Piemonte. Ben also discusses the enormous potential of the Aglianico grape and his hopes for a growth in Lambrusco. Cin Cin with Italian Wine People from all over the world!

17 Heinä 20178min

Ep. 43 Monty Waldin interviews Swedish Sommelier Anna Ronngren | Italian Wine Personalities

Ep. 43 Monty Waldin interviews Swedish Sommelier Anna Ronngren | Italian Wine Personalities

In episode 43 we take a virtual journey to Northern Europe to learn more about the appreciation of Italian wine in Sweden. Monty Waldin is joined by Anna Ronngren Head Sommelier at Restaurant Frantzén in Stockholm. Anna and Monty delve into an interesting conversation about the Swedish market for Italian wine. Anna also talks about wine and food pairings and her favorite combinations of Italian wine with Swedish food. Thirsty and hungry yet?

12 Heinä 20176min

Ep. 42 Monty Waldin interviews Alessandro Ceretto (Ceretto Wines) | Discover Italian Regions: Piedmont / Piemonte

Ep. 42 Monty Waldin interviews Alessandro Ceretto (Ceretto Wines) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Alessandro Ceretto from Ceretto Wines in the beautiful Unesco World Heritage Landscape of Langhe in Piedmont. Monty and Alessandro talk about the terroir, organic and biodynamic farming methods, and Ceretto’s famous wines: Barolo, Barbaresco, and Arneis. Join us for another #ItalianWine journey in one of the most famous wine regions.

10 Heinä 201711min

Ep. 41 Monty Waldin interviews Elena Fucci (Elena Fucci Winery) | Discover Italian Regions: Basilicata

Ep. 41 Monty Waldin interviews Elena Fucci (Elena Fucci Winery) | Discover Italian Regions: Basilicata

In this episode Monty Waldin meets the “volcanic” Elena Fucci, owner of Elena Fucci Wines in Basilicata. Elena tells Monty about her forays in the world of wine and the distinctive character of Aglianico del Vulture and its terroir. Tune in also to find out what to eat with a bottle of Aglianico! Cin Cin with another charismatic Italian Wine Personality!

4 Heinä 20177min

Ep. 40 Monty Waldin interviews VIA Italian Wine Ambassador Julien Boulard | Education meets Business

Ep. 40 Monty Waldin interviews VIA Italian Wine Ambassador Julien Boulard | Education meets Business

In this episode Monty Waldin meets Julien Boulard who is a Vinitaly International Academy Italian Wine Ambassador and wine educator based in China. Julien talks about his experience of learning about Italian wine last April in Verona and his favorite Sicilian wines. He also discusses the Chinese market for Italian wine. Tune in for a Cin Cin between Italy and China!

3 Heinä 20176min

Ep. 39 Monty Waldin interviews VIA Italian Wine Ambassador Zhu Mi (Amazon China) | Education meets Business

Ep. 39 Monty Waldin interviews VIA Italian Wine Ambassador Zhu Mi (Amazon China) | Education meets Business

In this episode Monty Waldin meets Mi Zhu, wine buyer for Amazon China and Vinitaly International Academy candidate in April 2017. Mi Zhu tells Monty all about his intense week of study at the Academy learning all about Italian wines and discovering a new favorite, Lambrusco. He also talks about the perception of Italian wine in China and the potential of Italian wine to be paired with Chinese food. Cin Cin with Italian Wine People all over the world!

28 Kesä 20176min

Ep. 38 Monty Waldin interviews Carlo Franchetti of Vini Franchetti | Italian Wine Personalities

Ep. 38 Monty Waldin interviews Carlo Franchetti of Vini Franchetti | Italian Wine Personalities

In this episode, Monty Waldin meets Carlo Franchetti, Marketing Manager of Tenuta di Trinoro in Val d’Orcia. Tenuta di Trinoro is part of the Azienda Vini Franchetti with estates also in Sicily. Carlo tells Monty all about his family's wine projects and of his recent experiments with Pinot Noir in Sancaba, on the border among Tuscany, Lazio, and Umbria.

27 Kesä 20179min

Ep. 37 Monty Waldin interviews Marilisa Allegrini of Allegrini Estates | Discover Italian Regions: Veneto

Ep. 37 Monty Waldin interviews Marilisa Allegrini of Allegrini Estates | Discover Italian Regions: Veneto

Italian Wine Podcast travels back to Veneto to meet the Queen of Amarone, Marilisa Allegrini. Monty discusses the grape varieties of the Veneto region such as Corvina and the Allegrini family estates in Veneto and Tuscany. Marilisa also talks about her upbringing and future prospects for women working the wine business. Tune in to Italian Wine Podcast for another compelling story about Italy’s wine excellence.

26 Kesä 201710min

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