Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Welcome to Episode 2081, where we present a session recording from the wine2wine Business Forum 2023. In today's episode, we delve into "A perfectly matched e-commerce blend for your digital success" Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Having a strong online presence is a key aspect of a brand’s growth today. The digital space is the most frequent, fast and accessible point of contact for consumers who, in 90% of cases, prefer omnichannel solutions. Therefore, the online retail site is currently considered a commodity in several sectors: from Fashion to Lifestyle and Food & Wine. It is necessary to build one’s digital store by creating a functional and smooth online customer experience, focusing on visual communication and guiding the user through the purchase path, elevating the brand’s digital positioning and strategy. Brands need to integrate retail and e-commerce initiatives that give them broad visibility in every target market, scaling search results, offering more opportunities for conversion, and gaining clear insight into the analytical assets of its users. We need to get a strategic direction for the customer experience and, most importantly, conducive to international brand expansion. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 51 Monty Waldin interviews Paolo De Marchi (Isole e Olena Winery) Pt. 2 | Discover Italian Regions: Tuscany / Toscana

Ep. 51 Monty Waldin interviews Paolo De Marchi (Isole e Olena Winery) Pt. 2 | Discover Italian Regions: Tuscany / Toscana

In the second part of Monty Waldin’s interview with Paolo De Marchi, Monty and Paolo continue their conversation about the Chianti Classico landscape and terroir. Paolo discusses his signature wines and his viticulture and wine-making philosophy. Join us for a cin cin with another outstanding Italian wine personality!

29 Elo 201713min

Ep. 50 Monty Waldin interviews Paolo de Marchi (Isole e Olena Winery) Pt. 1 Discover Italian Regions: Tuscany / Toscana

Ep. 50 Monty Waldin interviews Paolo de Marchi (Isole e Olena Winery) Pt. 1 Discover Italian Regions: Tuscany / Toscana

In the first of this two-part interview with Paolo De Marchi, Monty Waldin digs deeper into the history of the Chianti Classico area. In this first part, Monty and Paolo discuss the end of the old sharecropping era in the Chianti region and the developments in viticulture in the sixties and seventies. Paolo also talks about the beauty of the Chianti region, the importance of biodiversity in viticulture, and research findings on wild yeasts.

28 Elo 201716min

Ep. 49 Monty Waldin interviews Sean O'Callaghan (Il Guercio wine project in Chianti Classico) | Discover Italian Regions: Tuscany / Toscana

Ep. 49 Monty Waldin interviews Sean O'Callaghan (Il Guercio wine project in Chianti Classico) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin talks to Sean O'Callaghan who recently started a new wine project called Il Guercio in Chianti Classico. Tune in to discover another compelling story about wine making and the history of the one of the most famous wine areas in Italy and in the world.

1 Elo 201719min

Ep. 48 Monty Waldin interviews Michael Schmelzer (Monte Bernardi Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 48 Monty Waldin interviews Michael Schmelzer (Monte Bernardi Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Michael Schmelzer, owner of the Monte Bernardi Winery in Chianti Classico. A German-American producer who arrived in Tuscany in 2003, Michael tells Monty about his viticulture studies in Australia and his "Retromarcia" wine-making philosophy --literally meaning reverse but also the name of one of their wines-- implying the commitment to go "back to simple and straight-forward Chianti Classico." Tune in for an exciting conversation about Sangiovese, Chianti Classico, and biodynamic wine-making.

31 Heinä 201719min

Ep. 47 Monty Waldin interviews John Baum (The Winemakers Club, London) | Italian Wine Personalities

Ep. 47 Monty Waldin interviews John Baum (The Winemakers Club, London) | Italian Wine Personalities

In this episode Monty Waldin meets John Baum, Director of the Winemakers Club in London. John tells Monty about his career in the world of Italian wine and his fondness for the Italian regional wines of Calabria and Basilicata. Monty and John also discuss winemaking trends in popular wine regions such as Chianti.

25 Heinä 201710min

Ep. 46 Monty Waldin interviews Laura Bianchi (Castello di Monsanto) | Discover Italian Regions: Tuscany / Toscana

Ep. 46 Monty Waldin interviews Laura Bianchi (Castello di Monsanto) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin talks to Laura Bianchi, owner of Castello di Monsanto winery in Barberino Val d’Elsa in Tuscany. Laura tells Monty about the story of her family, her vineyards, and her forays in the wine business, when she was just a young woman. Laura also teaches Monty some Italian proverbs about wine, whereby you can’t have 'la botte piena' and 'la moglie ubriaca'! Tune in for some Chianti conversations and folk wisdom!

24 Heinä 201712min

Ep. 45 Monty Waldin interviews Stefano Chiarlo (Michele Chiarlo Winery) | Discover Italian Regions: Piedmont / Piemonte

Ep. 45 Monty Waldin interviews Stefano Chiarlo (Michele Chiarlo Winery) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Stefano Chiarlo of the Michele Chiarlo Winery in Calamandrana, Asti. Stefano tells Monty about his family history and his own wine-making philosophy. He also recommends a walk in the vineyard as the perfect way to enjoy the territory and appreciate the wine. Tune in for another exciting conversation about the great Piedmontese wines Barolo and Barbera!

18 Heinä 201715min

Ep. 44 Monty Waldin interviews Ben Robson, Italian wine Importer at Bat & Bottle Wine Merchants | Italian Wine Personalities

Ep. 44 Monty Waldin interviews Ben Robson, Italian wine Importer at Bat & Bottle Wine Merchants | Italian Wine Personalities

In episode 44 Monty Waldin takes us to England to meet Ben Robson, wine merchant at Bat & Bottle in Oakham, Rutland, that specializes in Italian wine. Ben talks about sales trends of Italian wine in England and his love for Italy and Piemonte. Ben also discusses the enormous potential of the Aglianico grape and his hopes for a growth in Lambrusco. Cin Cin with Italian Wine People from all over the world!

17 Heinä 20178min

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