52: On Aon’s Methodology to Predict Employee Performance for the LPGA with Michael Burke and Blake Henderson

As pressure and competition continue to mount for businesses globally, attracting and retaining the right talent remains a top priority. How can leaders make the right recruitment and promotion decisions to future-proof their business? On this episode of the “On Aon” podcast, host and Aon’s Global Partnerships Leader, Taylor Strick, is joined by Aon’s CEO of Human Capital Solutions, Michael Burke, and LPGA Senior Director of Athlete Policy and Development, Blake Henderson, for a conversation about players’ personality traits, future potential and how high-performing employees can help increase an organization’s resilience – based on findings from Aon’s recent Epson Tour and LPGA Tour study.

• [2:12] The Aon and LPGA Tour partnership and the Aon Risk Reward Challenge.
• [3:50] How the idea of Aon and Epson Tour working together off the golf course came to life.
• [6:12] The key components of supporting athletes’ data-driven strengths.
• [7:33] Aon’s assessments can help businesses across industries identify their potential for success.
• [10:41] The value of taking a quantitative approach to making better workforce decisions.
• [12:00] Leveraging the results from the study and connecting to the athlete development program.
• [15:10] How this program helped to increase the LPGA’s resilience.
• [17:06] Business insights from the LPGA’s innovative approach.
• [20:33] Blake’s perspective on women's professional golf happenings and upcoming events.

Additional Resources:

Aon’s website

Aon’s PGA and LPGA Tour Partnership

Aon Risk Reward Challenge

Forbes: Professional Golf’s Equality Push

Fortune: Building a resilient workforce: What the LPGA has learned can apply to all businesses and organizations

Aon’s Adaptive Employee Personality Test

On Aon Ep 24: On Aon’s Commitment to Gender Equity in Sports with Mollie Marcoux Samaan and Hannah Green

Tweetables:

• “It’s a really great opportunity for our players that really speaks to Aon’s commitment to equity.” — Blake Henderson
• “Motivating a team where you know everyone intimately is very different for a large organization but there are many things each can learn from one another.” — Michael Burke
• “This helps to connect all of our associated programs and resources within our athlete development program.” — Blake Henderson
• “This program is helping our players get the most out of their talents and abilities.” — Blake Henderson
• “A data-driven approach to understand, develop, attract, retain, maintain and sustain a workforce is really important, and making better decisions around that can have a profound impact on an organization and the individuals within that organization.” — Michael Burke