Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

An interview with Cindy Alvarez. Cindy is Director of Customer Research at GitHub, the world's leading software development platform. Cindy has long experience in customer research with GitHub, Yammer, Microsoft and Kissmetrics. She also wrote the leading book on customer research, 2014's Lean Customer Development which aims to guide teams to build products their customers need.

We speak about a lot, including:

  • What it's like doing customer research with the world's largest community of software engineers
  • The importance of testing your customer interview questions and working out what does and doesn't work
  • The importance of empathy, keeping down-to-earth and being someone customers feel comfortable talking to
  • Whether a Bachelor's in Psychology helps her to play mind games with her subjects (mwahahaha)
  • Why she wrote the book, how she did it, and whether she's going to write another one
  • How to answer some of the common objections to customer interviews, and how ensure you can build a culture of speaking with customers directly
  • How to optimise for Continuous Discovery and ensure you get a flow of customer feedback and learning

And much more!

Jaksot(270)

Building Great Companies through Community-Led Growth (with Lloyed Lobo, Author "From Grassroots to Greatness")

Building Great Companies through Community-Led Growth (with Lloyed Lobo, Author "From Grassroots to Greatness")

Lloyed Lobo got his first understanding of the power of community when visiting his grandparents in the Mumbai slums, and watching people come together in his childhood during the Gulf War. He has sin...

4 Helmi 202448min

Harnessing Generative AI to Reimagine the Future of Product Management (with Shyvee Shi, Product Lead @ LinkedIn & Author "Reimagined: Building Products with Generative AI")

Harnessing Generative AI to Reimagine the Future of Product Management (with Shyvee Shi, Product Lead @ LinkedIn & Author "Reimagined: Building Products with Generative AI")

Shyvee Shi is a Product Lead at LinkedIn, a community-builder, content creator and educator. She's been making waves through her online courses but she's now co-authored a book, "Reimagined: Building ...

28 Tammi 202443min

Enabling Strategic Product Decisions through Product Operations and Portfolio Management (with Becky Flint, CEO of Dragonboat)

Enabling Strategic Product Decisions through Product Operations and Portfolio Management (with Becky Flint, CEO of Dragonboat)

Becky Flint started her career at Paypal and helped build out their portfolio management and product operations functions before product ops was a thing. She's since moved through a variety of startup...

21 Tammi 202447min

Nailing your Brand Marketing by Embracing your Zone of Genius (with Orly Zeewy, Brand Strategy Consultant & Author ”Ready, Launch, Brand”)

Nailing your Brand Marketing by Embracing your Zone of Genius (with Orly Zeewy, Brand Strategy Consultant & Author ”Ready, Launch, Brand”)

Orly Zeewy is an experienced marketer who "makes the fuzzy clear". She's passionate about helping startup founders get their branding right, and enabling them to identify their own "zones of genius" w...

10 Joulu 202342min

Making Sure You Make an Impact through User Research (with Steve Portigal, User Research Consultant & Author ”Interviewing Users”)

Making Sure You Make an Impact through User Research (with Steve Portigal, User Research Consultant & Author ”Interviewing Users”)

Steve Portigal is an experienced user researcher and author of two books, "Interviewing Users" and "Doorbells Danger, and Dead Batteries". Steve is a passionate advocate for the value of user research...

2 Joulu 202345min

Helping Superhero Startup Founders Stay Away from their Kryptonite (with Richard Blundell, Founder @ Vencha & Co-author ”The Go To Market Handbook for B2B SaaS Leaders”)

Helping Superhero Startup Founders Stay Away from their Kryptonite (with Richard Blundell, Founder @ Vencha & Co-author ”The Go To Market Handbook for B2B SaaS Leaders”)

Richard Blundell is a serial entrepreneur and startup advisor who helps B2B startups win by getting them uncomfortably narrow and solving critical problems. He also believes that startup founders are ...

23 Marras 202351min

Making our Product Teams Stronger through Building Communities of Practice (with Petra Wille, Author ”Strong Product People” and ”Strong Product Communities”)

Making our Product Teams Stronger through Building Communities of Practice (with Petra Wille, Author ”Strong Product People” and ”Strong Product Communities”)

Petra Wille is a product leadership coach and the author of "Strong Product People" and "Strong Product Communities". Petra is passionate about helping product teams excel and found that some of the b...

16 Marras 202342min

Going Beyond the Dreaded Product Demo and Creating the Perfect Sales Pitch (with April Dunford, Author ”Obviously Awesome” and ”Sales Pitch”)

Going Beyond the Dreaded Product Demo and Creating the Perfect Sales Pitch (with April Dunford, Author ”Obviously Awesome” and ”Sales Pitch”)

April Dunford is a world-renowned expert in product positioning who wrote the bestselling "Obviously Awesome" to help us all nail our product positioning. She then realised that companies were having ...

7 Marras 202341min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
ostan-asuntoja-podcast
herrasmieshakkerit
rss-tarkeista-asioista-2
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-lahtijat
rss-rentotapaus
rss-sisalto-kuntoon
rss-seuraava-potilas
pomojen-suusta
sijoituspodi
rss-muutoksenanatomiaa-podcast
rss-uppoava-vn-laiva
rss-tyoelaman-timantteja