Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

An interview with Cindy Alvarez. Cindy is Director of Customer Research at GitHub, the world's leading software development platform. Cindy has long experience in customer research with GitHub, Yammer, Microsoft and Kissmetrics. She also wrote the leading book on customer research, 2014's Lean Customer Development which aims to guide teams to build products their customers need.

We speak about a lot, including:

  • What it's like doing customer research with the world's largest community of software engineers
  • The importance of testing your customer interview questions and working out what does and doesn't work
  • The importance of empathy, keeping down-to-earth and being someone customers feel comfortable talking to
  • Whether a Bachelor's in Psychology helps her to play mind games with her subjects (mwahahaha)
  • Why she wrote the book, how she did it, and whether she's going to write another one
  • How to answer some of the common objections to customer interviews, and how ensure you can build a culture of speaking with customers directly
  • How to optimise for Continuous Discovery and ensure you get a flow of customer feedback and learning

And much more!

Jaksot(269)

John Cutler's Hot Take - The Instagram-ification of Product Management is Driving us Crazy (with John Cutler, Product Educator & Author @ The Beautiful Mess)

John Cutler's Hot Take - The Instagram-ification of Product Management is Driving us Crazy (with John Cutler, Product Educator & Author @ The Beautiful Mess)

John Cutler is a systems overthinker, product educator and author of "The Beautiful Mess" newsletter. His hot take? That the Instagram-ification of product management sets unrealistic standards, and i...

19 Touko 202425min

Debbie Levitt's Hot Take - Democratising our Work means AI is Going to Steal all our Jobs Sooner (with Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck")

Debbie Levitt's Hot Take - Democratising our Work means AI is Going to Steal all our Jobs Sooner (with Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck")

Debbie Levitt is a UX and CX consultant, the author of a few books, including "Customers Know You Suck" and runs a thriving community of UX professionals. Her hot take? That if we are all fine doing e...

13 Touko 202418min

Build Better Products at Scale with Product Operations (with Melissa Perri & Denise Tilles, Product Consultants & Co-authors "Product Operations")

Build Better Products at Scale with Product Operations (with Melissa Perri & Denise Tilles, Product Consultants & Co-authors "Product Operations")

Melissa Perri is the renowned author of "Escaping the Build Trap" and a well-known product consultant and educator. She has worked for a long time with Denise Tilles, another seasoned product leader, ...

30 Huhti 202447min

Knowing your Customers, Seeking Evidence and Sticking up for Continuous Discovery (with Hope Gurion, Product Leader and Team Coach @ Fearless Product)

Knowing your Customers, Seeking Evidence and Sticking up for Continuous Discovery (with Hope Gurion, Product Leader and Team Coach @ Fearless Product)

Hope Gurion is a seasoned product coach and one of Marty Cagan's recommendations from his new book, "Transformed". Hope also works closely with Teresa Torres, teaching continuous discovery, as well as...

7 Huhti 202442min

Transforming your Organisation to the Product Operating Model (with Marty Cagan, Author "Inspired", "Empowered" and "Transformed")

Transforming your Organisation to the Product Operating Model (with Marty Cagan, Author "Inspired", "Empowered" and "Transformed")

Marty Cagan is the founder and a partner at Silicon Valley Product Group, a leading product consultancy that aims to get companies to work "the way that the best companies work". He is the author of t...

10 Maalis 20241h 1min

Applying Product Management Principles to Life (with Miloš Belčević, Author "Build Your Way")

Applying Product Management Principles to Life (with Miloš Belčević, Author "Build Your Way")

Miloš Belčević is a product manager and author who believes that product management principles are powerful not only when managing products, but also when managing the ultimate product; your life itse...

18 Helmi 202432min

Standing up for User Research... and User Researchers (with Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck")

Standing up for User Research... and User Researchers (with Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck")

Debbie Levitt is a long-time UX and CX consultant who wants us all to get better at putting our users at the centre of the conversation, rather than paying lip service. She's the author of a few books...

11 Helmi 20241h 9min

Building Great Companies through Community-Led Growth (with Lloyed Lobo, Author "From Grassroots to Greatness")

Building Great Companies through Community-Led Growth (with Lloyed Lobo, Author "From Grassroots to Greatness")

Lloyed Lobo got his first understanding of the power of community when visiting his grandparents in the Mumbai slums, and watching people come together in his childhood during the Gulf War. He has sin...

4 Helmi 202448min

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