Coalition Snow: 10 Years of Skis & Snowboards, 23/24 Lineup, & More w/ Founder & CEO, Jen Gurecki
GEAR:3021 Huhti 2023

Coalition Snow: 10 Years of Skis & Snowboards, 23/24 Lineup, & More w/ Founder & CEO, Jen Gurecki

Kara Williard speaks with Coalition Snow founder and CEO, Jen Gurecki, about running a ski and snowboard brand owned and operated by women that designs products for everyone; what the evolution of these business goals has looked like; their brick-and-mortar storefront; “Far Out” trips around the world; inclusive initiatives designed to grow snowsports and build a lasting community; Coalition's 23/24 ski and snowboard lineup; what needs to happen for the ski industry to survive and thrive; Jen’s goals for the future; and more.

TOPICS & TIMES:

  • So Much Powder (3:03)
  • Founding Coalition Snow (5:20)
  • Skis by Women, for Anyone (11:45)
  • The Evolution of the Brand (17:09)
  • The Team at Coalition Snow (22:01)
  • Far Out: Retail Space (24:45)
  • Far Out Trips & Jen’s Guiding Experience (28:17)
  • Indigenous Backcountry Scholarship (34:43)
  • Coalition Clubhouse (37:26)
  • The 2024 Ski Lineup (39:08)
  • The 2024 Snowboard Lineup (43:53)
  • Survival of the Industry (46:00)
  • Looking Ahead (52:11)

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