Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

How do you put customers at the heart of your business? Daniel Ewerman talks about the power of the customer journey when it's treated as a change plan instead of a deliverable. We also talk about the need to design service organisations not just services. ---------------------------------------- EPISODE GUIDE 1:25 - Daniels first encounter with Service Design. 5:17 - Why do organisations fail to put the customers at the center of their business? 14:00 - Why service design(ers) shouldn’t design services but organisations? 22:12 - What if the customer journey is a dynamic change plan? 28:01 - Expert tip: get yourself familiair with the language. 29:18 - Big question: how to create ownership of the change plan? ---------------------------------------- ABOUT DANIEL EWERMAN Twitter ➜ https://goo.gl/6WgiAw LinkedIn ➜ https://goo.gl/3j9rzu LINKS FROM THE SHOW Transformator Design ➜ https://goo.gl/8AXngy Custellence ➜ https://goo.gl/x5kQon Customer experience: why some organisations succeed - and others don't (book) ➜ https://goo.gl/cTVBma ---------------------------------------- MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow OFFICIAL YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel ➜ http://youtube.com/c/servicedesignshow

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What you must know about service design in greater China / Elaine Ann / Episode #24

What you must know about service design in greater China / Elaine Ann / Episode #24

Understandig how service design works in China can greatly benefit your own practice. Elaine Ann talks about how she innovated service design methodologies for the west to make them fit with the Chine...

23 Maalis 201728min

CX Navigator, mindset change and the hurdle of uncertainty / Maik Medzich / Episode #23

CX Navigator, mindset change and the hurdle of uncertainty / Maik Medzich / Episode #23

This episode with Maik Medzich is all about the question how to spread a customer centric culture throughout a (very) large corporate. Maik talks about the CX navigator community that he started withi...

9 Maalis 201730min

Think about the journey forget about the map / Kerry Bodine / Episode #22

Think about the journey forget about the map / Kerry Bodine / Episode #22

This episode with Kerry Bodine is all about the customer journey. First Kerry argues for the fact that we should spend less time making customer journey maps. Or maybe not even make these maps at all....

23 Helmi 201730min

Commodification of design, business fluency and prototyping policy / Jess McMullin / Episode 21

Commodification of design, business fluency and prototyping policy / Jess McMullin / Episode 21

How do we design and prototype something complex like policy? Jess McMullin shares his experiences on this topic. We also touch on the topic of everyone starting to adopt design tools and approach als...

9 Helmi 201735min

Service Design Trend Report - Winter 2016 / 2017

Service Design Trend Report - Winter 2016 / 2017

In this episode we talk about 3 major trends that are shaping the service design field in the winter of 2016 / 2017. These trends have emerged as patterns from the last 10 episodes of the show. The ...

26 Tammi 20178min

Why every company is already doing service design without knowing it / Mauricio Manhaes / Episode 20

Why every company is already doing service design without knowing it / Mauricio Manhaes / Episode 20

Did you know every company is already doing service design without even know it? Mauricio Manhaes talks about that in this episode. We also discuss how to asses and evaluate Service Designers and why ...

12 Tammi 201731min

Giving service design away, going in-house and the need for a compelling vision / Jamin Hegeman / 19

Giving service design away, going in-house and the need for a compelling vision / Jamin Hegeman / 19

We need to be giving service design away. At least according to Jamin Hegeman. Jamin has moved from Adaptive Path to become the head of design at Capital One financial services division. We talk about...

29 Joulu 201631min

Superhuman services, Scaling Naturally and Storydoing / Stefan Mortiz / Episode #18

Superhuman services, Scaling Naturally and Storydoing / Stefan Mortiz / Episode #18

How do we keep the human touch in services that are being automated using artificial intelligence? Service Design veteran Stefan Moritz also talks about the need for a new perspective on scaling and h...

15 Joulu 201635min

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