Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

How do you put customers at the heart of your business? Daniel Ewerman talks about the power of the customer journey when it's treated as a change plan instead of a deliverable. We also talk about the need to design service organisations not just services. ---------------------------------------- EPISODE GUIDE 1:25 - Daniels first encounter with Service Design. 5:17 - Why do organisations fail to put the customers at the center of their business? 14:00 - Why service design(ers) shouldn’t design services but organisations? 22:12 - What if the customer journey is a dynamic change plan? 28:01 - Expert tip: get yourself familiair with the language. 29:18 - Big question: how to create ownership of the change plan? ---------------------------------------- ABOUT DANIEL EWERMAN Twitter ➜ https://goo.gl/6WgiAw LinkedIn ➜ https://goo.gl/3j9rzu LINKS FROM THE SHOW Transformator Design ➜ https://goo.gl/8AXngy Custellence ➜ https://goo.gl/x5kQon Customer experience: why some organisations succeed - and others don't (book) ➜ https://goo.gl/cTVBma ---------------------------------------- MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow OFFICIAL YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel ➜ http://youtube.com/c/servicedesignshow

Jaksot(315)

Can We Design for a Better Tomorrow? Steve Baty / Ep. #208

Can We Design for a Better Tomorrow? Steve Baty / Ep. #208

How can we leave the world in a better place than we inherited it... And what's design's role in all of this? In this episode, we tackle these big questions with Steve Baty. Steve is an author, forme...

15 Elo 202458min

How to Design Service Endings That Don't Stink / Joe Macleod / Ep. #207

How to Design Service Endings That Don't Stink / Joe Macleod / Ep. #207

Ever felt trapped in a service you couldn't escape... Trying to end a subscription only to face a frustrating maze of hurdles? Let's face it, service endings are often the worst experience ever. Th...

1 Elo 20241h 2min

The Roadmap to Demonstrating Design's Impact / Ryan Rumsey / Ep. #206

The Roadmap to Demonstrating Design's Impact / Ryan Rumsey / Ep. #206

Let's crack the code of proving design's impact on the bottom line... For this, we first have to go back to 2012. That year, a groundbreaking discovery was made at CERN. The existence of the Higgs Bo...

18 Heinä 20241h 8min

Why BAD services are good for you / Lou Downe / Ep. #205

Why BAD services are good for you / Lou Downe / Ep. #205

Good Services... A book that has quickly become a classic in our field. If you haven't read it yet, it's a must. It outlines the 10 principles of good services, which is pretty fundamental stuff. But...

4 Heinä 20241h 4min

Exploring The Materials of Service Design / Simon Clathworthy / Ep. #204

Exploring The Materials of Service Design / Simon Clathworthy / Ep. #204

What are the materials of service design... A seemingly simple question, but one that I believe has the potential to reshape our understanding of service design. Historically, design has always been ...

20 Kesä 20241h 12min

The Secrets to Effective Design Leadership / Marzia Arico / Ep. #203

The Secrets to Effective Design Leadership / Marzia Arico / Ep. #203

What does it take to become a great design leader... Regardless of whether or not it's in your official job title, you're already leading to some degree. You are leading because your work is to delive...

6 Kesä 202456min

Can Design Help Us Break Free From Broken Systems? / Fang-Jui Chang / Episode #202

Can Design Help Us Break Free From Broken Systems? / Fang-Jui Chang / Episode #202

Why is it that we rarely question the systems that govern our day-to-day lives? Imagine building a rocket ship while still believing the sun revolves around the earth. Even though this sounds ridicul...

23 Touko 20241h 3min

What it takes come out stronger from a crisis / Lilli Graf / Ep #201

What it takes come out stronger from a crisis / Lilli Graf / Ep #201

My daughter dared me to 15 meters free-fall... I was on a climbing track with her, and this was one of the "attractions." Of course, she had taken the plunge without shedding a sweat. So, there I was...

9 Touko 202458min

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