Closing the gap between business and design / Mauro Porcini / Episode #44
Service Design Show25 Tammi 2018

Closing the gap between business and design / Mauro Porcini / Episode #44

Are we as designers ready to take true ownership of innovation and accept all the responsibilities that this brings along? That's the major theme in this episode with Mauro Porcini who's the Chief Design Officer at PepsiCo. We also talk about what's needed to successfully bring in a new (design) culture into an existing organisation. A task which many have tried and failed. Mauro shares his most important lessons regarding this topic. And finally we discuss the characteristics of a "design thinker". Who are these people anyway? Hope you enjoy this episode! ---------------------------------------- EPISODE GUIDE 02:00 - First encounter with Service Design 03:15 - Why should design drive innovation? 10:02 - What are the characteristics of design thinkers? 21:44 - How can we build a new culture within an established organisation 31:34 - Big question: what kind of role should designers play in business in the future? ---------------------------------------- LINKS FROM THE EPISODE PepsiCo Design & Innovation ➜ https://go.servicedesignshow.com/ayhrn Mauro on LinkedIn ➜ https://go.servicedesignshow.com/gcye5 MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK PAGE Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook THE UNIVERSITY Want to dig deeper into the topic we talk about on the show, check out the Service Design Show University. https://go.servicedesignshow.com/university

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Design is very simple / Hartmut Esslinger / Episode #35

Design is very simple / Hartmut Esslinger / Episode #35

Hartmut Esslinger has been a designer since the age of 5. Today he is still concerned with how we can design better instead of more products. Design for reuse, modularity and sustainability. And we al...

7 Syys 201732min

How do we democratise Service Design / Hazel White & Mike Press / Episode #34

How do we democratise Service Design / Hazel White & Mike Press / Episode #34

Growing Service Design beyond the boundaries of an agency, department or even an organisation. That is what this episode is all about. Service Design icons, Mike Press and Hazel White, talk about comm...

24 Elo 201729min

The blurring boundary between product and service design / Mark Rolston / Episode #33

The blurring boundary between product and service design / Mark Rolston / Episode #33

Does it even make sense to separate product from service design these days? Mark Rolston talks about how these the worlds have been blending into each other. We also talk about the new design material...

10 Elo 201736min

Is there craftsmanship in Service Design / Mahmoud Abdelrahman / Episode #32

Is there craftsmanship in Service Design / Mahmoud Abdelrahman / Episode #32

How do you become a service design craftsman. What does it take? Is it even possible? Mahmoud Abdelrahman shares his thoughts on this topic. We also discuss how we can design for a better project expe...

27 Heinä 201731min

Service Design for organisations, politics and welfare / Stefan Holmlid / Episode #31

Service Design for organisations, politics and welfare / Stefan Holmlid / Episode #31

What happens in an organisation when a service design project ends? What can we do to make sure that an organisation has the capabilities to continue on the customer centric path? Service design veter...

13 Heinä 201729min

Service Design Trend Report - Summer 2017

Service Design Trend Report - Summer 2017

Learn about the trends that are shaping service design. These trends are based on the patterns that have emerged from the last 10 episodes of the Service Design Show. The trends that are addressed in...

29 Kesä 20177min

Is there a future for design (thinking) / Doreen Lorenzo / Episode #30

Is there a future for design (thinking) / Doreen Lorenzo / Episode #30

We need to move beyond design thinking bootcamps and help people to understand design at a deeper level according to Doreen Lorenzo. Doreen stresses the need for teaching critical thinking and creativ...

15 Kesä 201727min

The secrets of winning design teams / Fabian Segelström / Episode 29

The secrets of winning design teams / Fabian Segelström / Episode 29

How can you make design teams succeed? Fabian Segelstöm talks about what he does at Länsförsäkringar to make sure everyone in his team can perform to their fullest potential. We also discuss how winni...

1 Kesä 201726min

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