Closing the gap between business and design / Mauro Porcini / Episode #44
Service Design Show25 Tammi 2018

Closing the gap between business and design / Mauro Porcini / Episode #44

Are we as designers ready to take true ownership of innovation and accept all the responsibilities that this brings along? That's the major theme in this episode with Mauro Porcini who's the Chief Design Officer at PepsiCo. We also talk about what's needed to successfully bring in a new (design) culture into an existing organisation. A task which many have tried and failed. Mauro shares his most important lessons regarding this topic. And finally we discuss the characteristics of a "design thinker". Who are these people anyway? Hope you enjoy this episode! ---------------------------------------- EPISODE GUIDE 02:00 - First encounter with Service Design 03:15 - Why should design drive innovation? 10:02 - What are the characteristics of design thinkers? 21:44 - How can we build a new culture within an established organisation 31:34 - Big question: what kind of role should designers play in business in the future? ---------------------------------------- LINKS FROM THE EPISODE PepsiCo Design & Innovation ➜ https://go.servicedesignshow.com/ayhrn Mauro on LinkedIn ➜ https://go.servicedesignshow.com/gcye5 MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK PAGE Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook THE UNIVERSITY Want to dig deeper into the topic we talk about on the show, check out the Service Design Show University. https://go.servicedesignshow.com/university

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The Design Conductors: A Must-Read for Design (and Business) Leaders / John Calhoun / Ep. #226

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Navigating Change and Building Impact / Inside Service Design / Ep. #01​

Navigating Change and Building Impact / Inside Service Design / Ep. #01​

Who are they...I know there are many out there and you could very well be one of them.I'm talking about the unsung heroes who do the hard work of making the services around us a little bit better each...

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How To Uncover Game-Changing Opportunities with the PRFAQ Framework / Marcelo Calbucci / Ep. #225

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I'm sure you recognize this...A stakeholders comes up with a new idea they want to explore, which you are highly skeptical about.Or take the opposite scenario where you see value in pursuing an opport...

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Ever feel like you're pushing a boulder uphill with journey management... Yeah, we've all been there. But guess what? There's a smarter way! That's why we're launching a brand new deep dive series on ...

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Why Inclusive Design is Good for People and Great for Business / Jess Kessin / Ep. 224

Why Inclusive Design is Good for People and Great for Business / Jess Kessin / Ep. 224

It's just not designed for me...That thought hits me every time I'm in the kitchen, wrestling, trying to prepare a healthy meal for the family.Reading recipes six times over, scrambling for ingredient...

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Why Feedback, Conflict, and Self-Awareness are Key to a Thriving Career / Tash Willcocks / Ep. #223

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I try to avoid conflict... most of the time.It creates tension that I usually find counter-productive.But what if this tension is actually the catalyst for growth?Have I been missing out?Our guest Tas...

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The 5 Business Skills Every Design Professional Needs to Master / Ryan Scott / Ep. #222

The 5 Business Skills Every Design Professional Needs to Master / Ryan Scott / Ep. #222

When advice goes wrong...My daughter is an avid soccer player.On a recent cold and dark Saturday morning, I was standing on the sideline cheering her on at a match - the priceless perks of being a dad...

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The Real Impact of AI on Service Design / Pablo Fernández Vallejo / Ep. #221

The Real Impact of AI on Service Design / Pablo Fernández Vallejo / Ep. #221

AI won't take over your job...An 8-year-old girl with AI will!Don't believe me? Check ou this video which was making the rounds on LinkedIn a while ago.In the video a young girl coding a Harry Potter ...

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