Context, Culture And Service Design / Diego Mazo / Episode #59

Context, Culture And Service Design / Diego Mazo / Episode #59

What's a key ingredient in order to be able design great services? It's that you need to deeply understand the social context and cultural norms that exist. In this episode Diego Mazo clearly exemplifies why this is so important in service design by looking at the differences between Spain and Colombia. We also dig deeper into the current state of service design in Latin America and Colombia in particular. What is driving the growth of the field there? And what can you learn from that! Finally we talk about the changing role of academia and how that relates to the work done by practitioners. Can they live in peace and find a healthy partnership? The BIG question in this episode is... Is there a difference between the application of service design in large cooperations compared to when service design is applied in a startup environment? ---------------------------------------- EPISODE GUIDE 02:10 - The first encounter with Service Design? 03:30 - Why context so important in Service Design? 11:00 - What is the maturity level of Service Design in Colombia? 19:20 - What if we change the current role of academia? 26:50 - Big Questions: what is the difference in service design for corporates versus startups? ---------------------------------------- LINKS FROM THE EPISODE * https://www.diegomazo.com * https://www.linkedin.com/in/diego-mazo-28a7552a/ * https://medium.com/@dmazorosete * https://twitter.com/dmazorosete MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

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De-buzzwordifying Human Centered Design - Jan Chipchase

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11 Marras 201724min

Design with impact in mind / Marcel Zwiers / Episode #39

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How big are the goals that you're working on? Is there a better way to assess the value of design? And why do we need a Ministery of Design? Important questions on which Marcel Zwiers, who's the found...

2 Marras 201728min

Design is a political act / Anne Stenros / Episode #38

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19 Loka 201729min

There are no rules when it comes to inventing the future / Chirryl-Lee Ryan / Episode #37

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Could we be creating more value by designing less? And if we're designing for change what is it that our generation will remember about this age? An episode in which Chirryl-Lee Ryan takes a moment to...

5 Loka 201729min

What it means for service design to grow up / Louise Downe / Episode #36

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21 Syys 201732min

Design is very simple / Hartmut Esslinger / Episode #35

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Hartmut Esslinger has been a designer since the age of 5. Today he is still concerned with how we can design better instead of more products. Design for reuse, modularity and sustainability. And we al...

7 Syys 201732min

How do we democratise Service Design / Hazel White & Mike Press / Episode #34

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Growing Service Design beyond the boundaries of an agency, department or even an organisation. That is what this episode is all about. Service Design icons, Mike Press and Hazel White, talk about comm...

24 Elo 201729min

The blurring boundary between product and service design / Mark Rolston / Episode #33

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Does it even make sense to separate product from service design these days? Mark Rolston talks about how these the worlds have been blending into each other. We also talk about the new design material...

10 Elo 201736min

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