Crafting services that define identity / Claire Dennington / Episode #177

Crafting services that define identity / Claire Dennington / Episode #177

Which do you prefer? A service that simply gets the job done.

Or... a service that not only gets the job done but also helps you express your values and identity.

If you choose the second option, you're in for a treat. This week's episode is all about decoding the design of meaningful services.

But first, let's take a moment to acknowledge that the things we buy often reflect our values.

Some of the most successful products allow us to express our identity through them, like driving a Tesla, wearing Havaianas, or collecting Pokémon cards.

These products go beyond functionality, becoming iconic symbols of pop culture. They attract passionate fans and loyal ambassadors.

Now, when it comes to services, it's much harder to find those with the same pop culture status. Why is that?

Our guest, Claire Dennington, has extensively studied this topic and reveals the key: trends. Yes, trends can be a design material for creating services that add meaning and joy to people's lives.

So if you want to learn how trends can be harnessed to design services that people want to use and associate themselves with, make sure you don't miss this conversation!

I admit when I first heard about using trends in services, I was concerned about their sustainability. But in my conversation with Claire, she explains how trends can actually encourage sustainable behavior, particularly in the realm of services.

Enjoy the episode and keep making a positive impact.

- Marc

--- [ 1. GUIDE ] ---

00:00 Welcome to episode 177

04:00 Who is Claire

04:45 Lightning round

07:30 How it all started

08:30 What is pop culture

11:00 Culture vs. pop culture

13:30 Iconic examples

15:15 Where's the opportunity

17:15 Recognizing meaning

20:30 What's the advantage

23:30 How sustainable is this

26:00 Material properties of trends

28:00 What shapes what

29:30 From sub to pop culture

32:00 Traditional services

33:15 Evolution of trends

36:45 How to start

40:15 Picking the trend

42:00 Relationship to branding

44:00 What excites you

47:00 Developing service concepts

49:30 Closing thoughts


--- [ 2. LINKS ] ---

--- [ 3. CIRCLE ] ---

Join our private community for in-house service design professionals.

https://servicedesignshow.com/circle

Jaksot(317)

The New Frontiers Of Service Design / Doug Powell / Episode #48

The New Frontiers Of Service Design / Doug Powell / Episode #48

How do you scale design beyond a single team, beyond a single department and even beyond a single country? Doug Powell is tasked at IBM to do just that! We also talk about the impact designers have o...

22 Maalis 201832min

How Leadership Shapes Great CX / Ryanne van der Eijk / Episode #47

How Leadership Shapes Great CX / Ryanne van der Eijk / Episode #47

One of the hardest things in service design is to make actual ideas a reality... the often missing link between design and implementation. In this episode Ryanne van der Eijk shares her experience as...

8 Maalis 201835min

Use psychology to design better services / Luke Battye / Episode #46

Use psychology to design better services / Luke Battye / Episode #46

How can we leverage human psychology to create a better service experience? That's the main topic in this episode with Luke Battye. Should we really focussing on improving the experience in certain t...

22 Helmi 201830min

How To Unlock Your Full Potential / Chris Do / Episode #45

How To Unlock Your Full Potential / Chris Do / Episode #45

Why is it hard for designers get compensated according to the true value they are delivering? And what can we do to change that. The Chris Do shares his perspective. How do you define who you are? Wh...

8 Helmi 201841min

Closing the gap between business and design / Mauro Porcini / Episode #44

Closing the gap between business and design / Mauro Porcini / Episode #44

Are we as designers ready to take true ownership of innovation and accept all the responsibilities that this brings along? That's the major theme in this episode with Mauro Porcini who's the Chief Des...

25 Tammi 201833min

Design is in every organisation / Sabine Junginger / Episode #43

Design is in every organisation / Sabine Junginger / Episode #43

More service designers should get involved in redesigning public services according to Sabine Junginger. We also talk about if we can make policy more effective if we look at it through a design lens....

11 Tammi 201833min

Is this the end of the agency / Sarah Drummond / Episode 42

Is this the end of the agency / Sarah Drummond / Episode 42

Is there a future for service design agencies when everything goes in-house? That's the existential question Sarah Drummond asks. If we're helping organisations build internal service design capacity ...

28 Joulu 201727min

Service Design Trend Report - Winter 2017 - 2018

Service Design Trend Report - Winter 2017 - 2018

Which trends are shaping service design in 2017? And what could they potentially mean for you? That's what this fourth trend report is about. I've browsed through episodes 31 to 40 and looked at what...

14 Joulu 20179min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-rentotapaus
kultaiset-hoitajat
rss-startup-ministerio
rss-seuraava-potilas
herrasmieshakkerit
rss-strategian-seurassa
asuntoasiaa-paivakirjat
rss-h-asselmoilanen
rss-tyoelamasta-podcast
rss-vaikuttavan-opettajan-vierella
rss-set-for-life-sijoita-ja-vaurastu