Community-Led Growth vs. Product-Led Growth with Anu Atluru

Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more! Who is Anu Atluru? Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges. Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+. Check out Anu’s work! Website https://anuatluru.com/ Twitter https://twitter.com/anuatluru LinkedIn https://www.linkedin.com/in/anuatluru/ Substack https://anu.substack.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Jaksot(423)

Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)

Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)

Will Twitter become the gold standard for creator programs? Kipp and Kieran dive into Twitter’s new creator program, what it means for businesses, and how businesses can succeed with creators. Learn ...

18 Heinä 202324min

Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)

Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)

Here’s why you should never launch new products. Kipp and Kieran dive into Airbnb’s massive change on how they build and grow their products, and how you can use these principles to build your busine...

13 Heinä 202328min

Elon F*ked Up... The Fatal Mistake That Launched Threads (#137)

Elon F*ked Up... The Fatal Mistake That Launched Threads (#137)

Elon’s been Zuck’d. Is this the death of Twitter? Kipp and Kieran dive into what your business needs to know to take advantage of this new opportunity. Learn why you shouldn’t leave the door open for...

11 Heinä 202317min

5 A.I. Marketing Skills You Must Learn In 2023 (#136)

5 A.I. Marketing Skills You Must Learn In 2023 (#136)

Will channel expertise become commoditized because of AI? Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every m...

6 Heinä 202323min

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)

There’s a lot of shitty marketers out there. Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the fut...

4 Heinä 202339min

AutoGPT 2.0: GPT Author and GPT Engineer (#134)

AutoGPT 2.0: GPT Author and GPT Engineer (#134)

How will this affect engineers, writers, and businesses? Kipp and Kieran dive into the new innovations in Auto-GPT and what it means for the future of media consumption. Learn about the power of an u...

29 Kesä 202313min

Why It’s SO Much Harder To Grow A Startup In 2023… (#133)

Why It’s SO Much Harder To Grow A Startup In 2023… (#133)

Is ROI total BS now? Kipp and Kieran dive into how distribution is getting harder and what you can do about it. Learn about the highest influential channels for B2B buyers, why ROI numbers are wrong ...

27 Kesä 202329min

The Complete A.I. SEO Guide for Beginners (2023) (#132)

The Complete A.I. SEO Guide for Beginners (2023) (#132)

A.I. in search is going to evolve slower than people think… Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like e...

22 Kesä 202330min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
rss-lahtijat
rss-startup-ministerio
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-rentotapaus
rss-sisalto-kuntoon
rss-porssipodi
sijoituspodi
rss-lain-elamaa
rss-rikasta-elamaa
rss-tuottava-ja-hyvinvoiva-pk-yritys
rss-asiakaskokemusklubi