Community-Led Growth vs. Product-Led Growth with Anu Atluru

Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more! Who is Anu Atluru? Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges. Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+. Check out Anu’s work! Website https://anuatluru.com/ Twitter https://twitter.com/anuatluru LinkedIn https://www.linkedin.com/in/anuatluru/ Substack https://anu.substack.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

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How To Predict A.I. Trends And Get Ahead Of Your Competitors (#130)

Are we moving from an era of out-work to out-think? Kipp and Kieran dive into the 7 principles to predict the future of AI and how your business can win in the AI-era. Learn why jobs won’t be disrupt...

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How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)

How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)

For the next 6-18 months, there’s a huge opportunity to leverage these tools to drastically change your conversion rate. Kipp and Kieran dive into 3 AI-powered experiments that will skyrocket your ma...

13 Kesä 202322min

Apple’s New VR Headset Is Bad News For Mark Zuckerberg… (#128)

Apple’s New VR Headset Is Bad News For Mark Zuckerberg… (#128)

Apple’s new headset is huge for the AI world. Here’s why. Kipp and Kieran dive into the latest and greatest AI news and how it’ll impact your business. Learn how this new product will affect our soci...

9 Kesä 202315min

Sam Altman’s Leaked Meeting Notes Reveals OpenAi’s Future (#127)

Sam Altman’s Leaked Meeting Notes Reveals OpenAi’s Future (#127)

OpenAI won’t be building more consumer products after ChatGPT. How will this affect B2B? Kipp and Kieran dive into OpenAI’s secret roadmap and what it means for the future of AI. Learn about the powe...

8 Kesä 202328min

A.I. Design Wars: Why Adobe Is Going To Crush MidJourney (#126)

A.I. Design Wars: Why Adobe Is Going To Crush MidJourney (#126)

With new AI design tools, the cost to produce is getting lower… Kipp and Kieran dive into the new AI tools for designers and how this will forever impact the industry. Learn how AI will change the le...

6 Kesä 202324min

Photoshop’s New A.I. Update + 4 More A.I. Tools You Must Try (#125)

Photoshop’s New A.I. Update + 4 More A.I. Tools You Must Try (#125)

AI is transforming new use cases every day. Kipp and Kieran dive into another AI news round-up for all the tools that will help grow your business. Learn how Adobe is transforming image editing with ...

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AI Shark Tank: 5 Founders Pitch Us Their Ai Products (#124)

AI Shark Tank: 5 Founders Pitch Us Their Ai Products (#124)

Video is the future. Kipp and Kieran react to video AI startups with half-baked marketing ideasand pick which companies they’d write angel checks for. Learn how personalized video will forever change...

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