The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Jaksot(422)

How to Rank #1 in ChatGPT Results (AI SEO Strategy)

How to Rank #1 in ChatGPT Results (AI SEO Strategy)

Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp,  Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO...

17 Kesä 202547min

I Tested 5 AI Prompts That Replace Weeks of Creative Work

I Tested 5 AI Prompts That Replace Weeks of Creative Work

Ep. 335 Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task? Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how mark...

12 Kesä 202541min

AI Just Replaced a $100K Sales Analyst for $20/Month

AI Just Replaced a $100K Sales Analyst for $20/Month

Ep. 334 For just $20 a month, you can have your own “Harvard MBA analyst” working inside your business. Kipp and Kieran dive into the groundbreaking integration between HubSpot and OpenAI’s ChatGPT ...

10 Kesä 202529min

This AI Does in 20 Minutes What Takes Video Teams 20 Days

This AI Does in 20 Minutes What Takes Video Teams 20 Days

Ep 333 In five years will the majority of social video will be AI-generated? Kipp, Kieran, and guest Gaurav Misra, of Captions, dive into the arrival of Mirage, a new AI video tool that turns 20 day...

5 Kesä 202541min

Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder

Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder

Ep 332 Is vibe marketing hype or the future of growth? Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the...

3 Kesä 202547min

Claude 4 is INSANE! Connect to all Apps + Automate Workflows

Claude 4 is INSANE! Connect to all Apps + Automate Workflows

Ep. 331 “Claude’s superpower is connecting with other applications”. Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations.  L...

29 Touko 202526min

How I Create Expert-Level Presentations Using AI in 20 Minutes (2 Prompts)

How I Create Expert-Level Presentations Using AI in 20 Minutes (2 Prompts)

Ep. 330 What if you could create a world-class presentation with just two AI prompts? Kieran dives into how marketers, founders, and salespeople can harness the latest AI tools to instantly genera...

27 Touko 202521min

I Created a $200k MBA-Level Marketing Course with 1 AI Prompt

I Created a $200k MBA-Level Marketing Course with 1 AI Prompt

Ep. 329 What if you could create a world-class, MBA-level marketing course on AI with a single prompt—and for free? Kieran dives into the exact prompt and process he used to build a $200k-value AI m...

22 Touko 202513min

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