The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Using GPT-o3 to Replace My Creative Director (FREE PROMPT)

Using GPT-o3 to Replace My Creative Director (FREE PROMPT)

Ep. 328 Could an AI model be the world’s best creative director? Kipp dives into how o3 can instantly generate ad campaigns that nail your brand style, why combining smart AI prompting with image ge...

20 Touko 20257min

Become a Google-Level Prompt Engineer in 20 Minutes

Become a Google-Level Prompt Engineer in 20 Minutes

Ep. 327 Kieran dives into how marketers (and anyone) can use AI and just a few smart prompts to create a Prompt Engineer. Learn more on turning PDFs into practical marketing templates, building a cus...

15 Touko 202514min

This AI Replaces Your Marketing Team in 30 Minutes (Step-by-Step)

This AI Replaces Your Marketing Team in 30 Minutes (Step-by-Step)

Ep. 326 What if you could replace (or supercharge) your entire marketing team in under 45 minutes? Kipp and Kieran dive into how AI can build you an elite-level paid marketer, brand marketer, and pr...

13 Touko 202528min

This AI Assistant Will Organize Your Life (No More Chaos)

This AI Assistant Will Organize Your Life (No More Chaos)

Ep. 325 What if you could be 10x more productive—just by letting AI organize your workday? Kipp dives into how to leverage new AI assistants to automate your workflows, optimize your meetings, and f...

8 Touko 202516min

Your Boss Will LOVE This Pitch Deck Hack (FREE AI)

Your Boss Will LOVE This Pitch Deck Hack (FREE AI)

Ep. 324 Did you know you can create a high-quality, on-brand pitch deck for your product in under 30 minutes—with almost no design work? Kipp dives into how to instantly create standout pitch decks ...

6 Touko 202519min

I Built a Personal Marketing Coach With One Prompt

I Built a Personal Marketing Coach With One Prompt

Ep. 323 Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes? Kieran dives into the exact process he uses to instantly evaluate and improve marketing work w...

1 Touko 202523min

This ONE Prompt Will Make You Top 1% at Marketing

This ONE Prompt Will Make You Top 1% at Marketing

Ep. 322 What if you could steal the AI prompt library of any elite marketer—or even Albert Einstein or Elon Musk? Kieran dives into how leveraging AI and prompt engineering can help marketers automa...

29 Huhti 202526min

Using ChatGPT o3 to Plan our 2025 Marketing Campaign

Using ChatGPT o3 to Plan our 2025 Marketing Campaign

Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc Ep. 321 How much time could you save if your creative team could generate weeks’ worth of campaign...

24 Huhti 202526min

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