The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO

How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO

Ep. 304 How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth? Kipp and Kieran delve into the transformative role of AI in mark...

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GROK 3 vs GPT-4: The AI War Just Got Real [First Look]

GROK 3 vs GPT-4: The AI War Just Got Real [First Look]

Ep. 303 What if everyone had access to human-level intelligence for free? Kipp and Kieran dive into the groundbreaking implications of Grok 3's launch and its impact on the AI landscape. Learn more a...

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This AI Tool Is Like OpenAI Operator But FREE (Proxy AI is INSANE!)

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Ep. 302 Can a small European startup outperform OpenAI? Kipp and Kieran dive into how Convergence AI's Proxy could change the landscape for AI browser agents. Learn more on the potential impact of Pr...

18 Helmi 202520min

AI Agents in 2025: Where to Start & What Really Works (No Hype)

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Ep. 301 Is 2025 truly the year of AI agents taking over the workforce? Kipp, Kieran, and guest João Moura (founder of CrewAI) dive into the evolution of AI agents, exploring their potential impacts o...

13 Helmi 202539min

This AI Analyzes Your Website Like a $10k Consultant [Tutorial]

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Ep. 300 Can technology replace a $10,000 consultant? Kipp dives into how you can harness AI tools like OpenAI's Operator to revolutionize your website analysis, saving you time and money. Learn more ...

11 Helmi 202517min

I Built 2 AI Assistants That Made Me 10x More Productive | Step-by-Step Guide

I Built 2 AI Assistants That Made Me 10x More Productive | Step-by-Step Guide

Ep. 299 Can AI make you the most productive person in your company? Kieran dives into creating AI executive and project assistants that radically transform your workflow. Learn more about setting up ...

6 Helmi 202520min

OpenAI's Deep Research Tool DESTROYS Google Gemini (With Proof)

OpenAI's Deep Research Tool DESTROYS Google Gemini (With Proof)

Ep. 298 Can an AI agent revolutionize deep research in marketing? Kipp dives into OpenAI's groundbreaking launch of their new Deep Research product and compare it with Google Gemini's offering. Learn...

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Did HubSpot Lose 80% of Blog Traffic? Here’s What Actually Happened

Did HubSpot Lose 80% of Blog Traffic? Here’s What Actually Happened

Ep. 297 Why did HubSpot's blog traffic allegedly plummeted? Kipp and Kieran dive into the viral controversy and break down what actually happened with HubSpot’s blog traffic decline, shedding light o...

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