The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Which AI Model Should You Use? (Claude vs GPT & O1 Pro Live Prompt Guide)

Which AI Model Should You Use? (Claude vs GPT & O1 Pro Live Prompt Guide)

Ep. 296 What does it take to effectively leverage advanced AI models for your business needs? Kipp, Kieran, and guest Sully Omar (CEO of Cognosys) dive into a comparison of leading AI models, Claude ...

28 Tammi 202539min

DeepSeek R1: The FREE AI That's Beating OpenAI’s o1 Model

DeepSeek R1: The FREE AI That's Beating OpenAI’s o1 Model

Ep 295 Is open source AI the future of marketing intelligence? Kieran dives into one of the most surprising AI launches of the past year and its implications for marketers everywhere. Learn more abou...

23 Tammi 202514min

This AI Prompt Gets You Customer Insights in 5 Minutes (Free Tool)

This AI Prompt Gets You Customer Insights in 5 Minutes (Free Tool)

Ep. 294 How can AI replace an $84 billion industry with just one prompt? Kipp and Kieran dive into how AI is revolutionizing market research, featuring insights from expert Mike Taylor (https://brigh...

21 Tammi 202534min

How To Use Claude As Your Executive Assistant (10-min to setup)

How To Use Claude As Your Executive Assistant (10-min to setup)

Ep. 293 Will using AI for personal assistance make your workflow truly efficient? Kieran dives into setting up an executive assistant using Claude's Projects feature to streamline your daily tasks. L...

16 Tammi 202511min

How to do 10 hours of research in 20 minutes with Ai (Gemini + NotebookLM)

How to do 10 hours of research in 20 minutes with Ai (Gemini + NotebookLM)

Ep. 292 Can you really do 10 hours of research in just 20 minutes? Kipp dives into how to leverage Google’s AI tools to quickly gather and synthesize information. Learn more about the deep research c...

14 Tammi 202522min

9 AI Tools You MUST Know In 2025 (Productivity, Audience Growth & More)

9 AI Tools You MUST Know In 2025 (Productivity, Audience Growth & More)

Ep 291 How can AI revolutionize content creation by 2025? Kieran dives into the essential AI tools that will define the future landscape of digital marketing and content creation. Learn more about le...

9 Tammi 202525min

The Ultimate Guide to Using Claude AI for Work

The Ultimate Guide to Using Claude AI for Work

Ep. 290 Why is Claude AI rapidly becoming the go-to tool for professionals and enterprises alike?  Kipp, Kieran and guest Scott White (Claude)  dive into the ultimate guide for using Claude AI in you...

7 Tammi 202543min

AI Agents Will Kill Marketing As We Know It, According to Perplexity's Founder

AI Agents Will Kill Marketing As We Know It, According to Perplexity's Founder

Ep. 289 What does advertising look like in an AI-driven world? Kipp and Kieran dive into the transformative impact of AI agents on the future of digital advertising and marketing strategies. Learn mo...

2 Tammi 202514min

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