Marketing Against The Grain22 Helmi 2024

OpenAI Agents 2.0… Is This The End Of Google Search?

Will A.I. Agents kill traditional browser based search? Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and businesses to adapt to this new era of AI-driven technology. Mentions Ben Tossell and his daily AI news letter Ben’s Bites: (https://bensbites.beehiiv.com/subscribe) Adept - An AI company focused on creating an AI teammate for everyone: (https://www.adept.ai/) Selenium - A popular testing tool for web applications: (https://www.selenium.dev/) Perplexity AI - A company disrupting the core Google search business: (https://perplexity.ai/) Time Stamps: 00:00 Kieran shares wild parenting stories, OpenAI project.] 04:08 OpenAI evolving to execute work on your behalf. 07:01 Large language models have limited long-term value. 11:19 Sales reps use automation and need improvement. 15:11 Upcoming episodes on agents and disruptions.] 16:11 Google's search success built on feedback loop. 19:48 AI chat products: understanding, building, and ranking. 23:08 Explore how LLMS perceive your brand. Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses

[Free guide] build your second brain with AI: https://clickhubspot.com/efeg To get started with YouSpot, go to https://youspot.com/pricing/pro?promo=BRAINTHEGRAIN You'll then see the coupon code aut...

15 Syys 41min

I Spend $400K/Day on Meta Ads. Here's What's Working Right Now

Free Meta Ad Creative Prompt Pack: https://clickhubspot.com/prgl Ep. 452 Could your company grow to $20M in revenue in just 20 months by focusing 80% of your ad budget on a single channel? Kipp, Ki...

10 Syys 32min

Is the CMO Role About to Disappear Forever?

Build your AI marketing department with this Claude skill: ⁠https://clickhubspot.com/rlcb⁠ Ep. 451 Is the CMO role dying? Kipp and Kieran dive into why marketing’s highest seat is under pressure an...

8 Syys 34min

I Built a $120K/yr Social Media Funnel w/Claude (Full Demo)

Turn social comments into leads with Claude + Blotato: https://clickhubspot.com/rkhv Ep. 450 How can one Reel drive $120,000 in annual recurring revenue for your business? Kipp, and guest Sabrina R...

3 Syys 38min

How I Turned Codex Into My Personal Research Assistant (Matt Wolfe)

*Build your AI Research Desk in Codex:* https://clickhubspot.com/inyh Ep. 449 Is informational content on the internet dead? Kipp, Kieran, and guest Matt Wolfe (Future Tools) dive into how you can ...

1 Syys 33min

Claude vs. Human Marketer: Which Is Actually Better?

Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon Ep. 448 Can you really fire your entire marketing team and replace them with AI? Kieran dives into the reali...

27 Elo 22min

How to Stop AI from Killing Your Critical Thinking w/ David Epstein

Get our anti-AI slop checklist: https://clickhubspot.com/lhug Ep. 447 For most people, AI is making your marketing worse. For a select few, it's making it 10 times better. Kipp and guest David Eps...

25 Elo 39min

How to Run a Marketing Agency With 0 Employees ($100k to $1M)

Free: build a Claude-powered content engine https://clickhubspot.com/mslb Ep 446 What does it actually take to 5x your solo marketing business in a year using AI? Kipp, Kieran, and guest Barbara Jo...

20 Elo 49min