Barefoot Wine: Bonnie Harvey and Michael Houlihan

Barefoot Wine: Bonnie Harvey and Michael Houlihan

Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to sell it—with a carefree name and label that evoked the beach, and a consistent flavor and low price point that attracted shoppers who normally rejected wine as being too snooty. But winning over that audience took extreme patience, and years of pavement-pounding by Michael. In 2005—twenty years after launch—Barefoot had become ubiquitous, and was acquired by E & J Gallo, one of the biggest wine brands in the world.


This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Olivia Rockeman.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(836)

Away: Jen Rubio

Away: Jen Rubio

In early 2015, Jen Rubio was racing through an airport to catch a flight when her suitcase broke, leaving a trail of clothing behind her. She tried to replace it with a stylish, durable, affordable su...

18 Maalis 20191h 7min

Logic: Logic & Chris Zarou

Logic: Logic & Chris Zarou

In 2010, Logic the rapper, born as Sir Robert Bryson Hall II, released his first official mixtape titled "Young, Broke & Infamous." At 20 years old, Logic certainly was young and broke, and while cras...

11 Maalis 20191h 11min

Squarespace: Anthony Casalena

Squarespace: Anthony Casalena

Like many classic technology stories, Squarespace started in a college dorm room. In 2003, 21-year-old Anthony Casalena created a website-building tool for himself. But after hearing some positive fee...

4 Maalis 201953min

Eileen Fisher: Eileen Fisher (2017)

Eileen Fisher: Eileen Fisher (2017)

In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within t...

25 Helmi 201945min

Burt's Bees: Roxanne Quimby

Burt's Bees: Roxanne Quimby

In the 1970s, Roxanne Quimby was trying to live a simpler life – one that rejected the pursuit of material comforts. She moved to Maine, built a cabin in the woods, and lived off the grid. By the mid-...

18 Helmi 201958min

TOMS: Blake Mycoskie (2019)

TOMS: Blake Mycoskie (2019)

Blake Mycoskie started and sold four businesses before age 30. But only in Argentina did he discover the idea he'd want to pursue long term. After seeing a shoe drive for children, he came up with TOM...

11 Helmi 201953min

JetBlue Airways: David Neeleman

JetBlue Airways: David Neeleman

In the mid-90s, David Neeleman wanted to launch a new airline. He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest. And despite his admiration of Southwes...

4 Helmi 20191h 8min

Canva: Melanie Perkins

Canva: Melanie Perkins

When she was just 19 years old, Melanie Perkins dreamt of transforming the graphic design and publishing industries. But she started small, launching a site to make yearbook design simpler and more co...

28 Tammi 201947min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
ostan-asuntoja-podcast
rss-lahtijat
rss-karon-grilli
asuntoasiaa-paivakirjat
rss-sisalto-kuntoon
rss-set-for-life-sijoita-ja-vaurastu
herrasmieshakkerit
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-uskalla-yrittaa
rss-paatos-podcast-suomen-kovimmat-paatoksentekijat-2
rss-paasipodi
rss-ammattiahdistus