EP12 : Targeting And Traffic. The Big T's Of YouTube Marketing
Path To Purchase Podcast28 Syys 2016

EP12 : Targeting And Traffic. The Big T's Of YouTube Marketing

Oli and Tom have already introduced you to the world of YouTube advertising, this episode takes what you've learnt one step further... Focusing on the two 'Big T's' of YouTube advertising - Traffic and Targeting, this episode of Path To Purchase helps you create the right type of YouTube ad, for the right audience. There are so many different types of YouTube adverts you could create, which gives you so many different targeting options. While this offers you huge potential to reach your customer avatar, it can also be daunting if you don't know where to start. Fear not - Oli and Tom are here to share their expertise with you, so that you know that you're investing in ads that are going to resonate with your target audience.

Jaksot(33)

Episode 33 Video Scripting: Simple Thoughts and Framework.

Episode 33 Video Scripting: Simple Thoughts and Framework.

Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one. In this episode, Oli and Tom simplify pr...

6 Marras 201731min

Episode 32- Sourcing New Customers From Platforms and Booths:

Episode 32- Sourcing New Customers From Platforms and Booths:

Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a booth at events. They cover the best ways to stand...

6 Marras 201732min

EP31 : When Is The Best Time To Hire A Marketing Agency?

EP31 : When Is The Best Time To Hire A Marketing Agency?

Join Oli and Tom again as they discuss marketing agencies and when is the best time to start looking to outsource your own marketing. Enjoy.

8 Kesä 201735min

EP30 : When New Opportunities Arise, How Do You Know Which Ones Are Worth Your Time And Which Ones Will Waste It?

EP30 : When New Opportunities Arise, How Do You Know Which Ones Are Worth Your Time And Which Ones Will Waste It?

Is there a formula or strategy for deciding which new business opportunities will be money/time well spent or do you just rely on gut instinct? In this episode, Oli and Tom discuss which opportunities...

7 Kesä 201733min

EP29 : Creating New Opportunities With A YouTube Channel For Your Business

EP29 : Creating New Opportunities With A YouTube Channel For Your Business

Which video content resonates best with your viewers? In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how different types of video adverts, targeting and pro...

30 Touko 201736min

EP28 : Producing Better Quality Videos In A Controlled Environment

EP28 : Producing Better Quality Videos In A Controlled Environment

What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production, from lighting arrangements to audio setup, to hos...

25 Touko 201736min

EP27 : The YouTube 'End Screen' Revelation

EP27 : The YouTube 'End Screen' Revelation

YouTube's 'End Screen' revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this week's episode of Path to Purchase, Tom...

23 Touko 201722min

EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response

EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response

As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week's episode of Path to Purchase, Oli and Tom explore this modalit...

18 Touko 201741min