Path To Purchase Podcast
Teknologia

Path To Purchase Podcast

Path To Purchase is a weekly podcast created and brought to you by Oli Billson (Oliver Billson Marketing) and Tom Breeze (Viewability). They're here to share their dynamic strategies and years of experience in the Marketing and Advertising world, with you. Giving you cutting-edge advice that you can implement today in your own business; and see incredible results. One of the most important things you can focus on right now is what your customer journey looks like... ...What Is Their Path To Purchase? This forms the backbone of any successful business. After all, we all know that running a successful business relies on 3 things- Getting more leads Turning them into customers And making them stick around So whether you're just starting out on your own, you count yourself a seasoned pro, or you're a Marketing Professional within someone else's business, here is where you'll discover actionable, proven strategies to take away and use now to craft your ultimate Path To Purchase. Oil's super power lies in strategizing and building direct-response, conversion-led, money making sales and marketing funnels, for some of the biggest names in the marketing industry. Tom is the leading expert in the world of FaceBook and YouTube Advertising, crafting thousands of video advertising campaigns for clients from many industries across the world. Each week Oli and Tom will be focusing on one vital aspect of your customer journey, from finding your Customer Avatar, to setting up FaceBook Ads, combining their skills and sharing their own successes and challenges. Ready to get started?

Jaksot(33)

Episode 33 Video Scripting: Simple Thoughts and Framework.

Episode 33 Video Scripting: Simple Thoughts and Framework.

Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one. In this episode, Oli and Tom simplify pr...

6 Marras 201731min

Episode 32- Sourcing New Customers From Platforms and Booths:

Episode 32- Sourcing New Customers From Platforms and Booths:

Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a booth at events. They cover the best ways to stand...

6 Marras 201732min

EP31 : When Is The Best Time To Hire A Marketing Agency?

EP31 : When Is The Best Time To Hire A Marketing Agency?

Join Oli and Tom again as they discuss marketing agencies and when is the best time to start looking to outsource your own marketing. Enjoy.

8 Kesä 201735min

EP30 : When New Opportunities Arise, How Do You Know Which Ones Are Worth Your Time And Which Ones Will Waste It?

EP30 : When New Opportunities Arise, How Do You Know Which Ones Are Worth Your Time And Which Ones Will Waste It?

Is there a formula or strategy for deciding which new business opportunities will be money/time well spent or do you just rely on gut instinct? In this episode, Oli and Tom discuss which opportunities...

7 Kesä 201733min

EP29 : Creating New Opportunities With A YouTube Channel For Your Business

EP29 : Creating New Opportunities With A YouTube Channel For Your Business

Which video content resonates best with your viewers? In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how different types of video adverts, targeting and pro...

30 Touko 201736min

EP28 : Producing Better Quality Videos In A Controlled Environment

EP28 : Producing Better Quality Videos In A Controlled Environment

What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production, from lighting arrangements to audio setup, to hos...

25 Touko 201736min

EP27 : The YouTube 'End Screen' Revelation

EP27 : The YouTube 'End Screen' Revelation

YouTube's 'End Screen' revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this week's episode of Path to Purchase, Tom...

23 Touko 201722min

EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response

EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response

As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week's episode of Path to Purchase, Oli and Tom explore this modalit...

18 Touko 201741min