Path To Purchase Podcast
Teknologia

Path To Purchase Podcast

Path To Purchase is a weekly podcast created and brought to you by Oli Billson (Oliver Billson Marketing) and Tom Breeze (Viewability). They're here to share their dynamic strategies and years of experience in the Marketing and Advertising world, with you. Giving you cutting-edge advice that you can implement today in your own business; and see incredible results. One of the most important things you can focus on right now is what your customer journey looks like... ...What Is Their Path To Purchase? This forms the backbone of any successful business. After all, we all know that running a successful business relies on 3 things- Getting more leads Turning them into customers And making them stick around So whether you're just starting out on your own, you count yourself a seasoned pro, or you're a Marketing Professional within someone else's business, here is where you'll discover actionable, proven strategies to take away and use now to craft your ultimate Path To Purchase. Oil's super power lies in strategizing and building direct-response, conversion-led, money making sales and marketing funnels, for some of the biggest names in the marketing industry. Tom is the leading expert in the world of FaceBook and YouTube Advertising, crafting thousands of video advertising campaigns for clients from many industries across the world. Each week Oli and Tom will be focusing on one vital aspect of your customer journey, from finding your Customer Avatar, to setting up FaceBook Ads, combining their skills and sharing their own successes and challenges. Ready to get started?

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EP17 : Engagement & Keeping Them Coming Back For More

EP17 : Engagement & Keeping Them Coming Back For More

So you're producing a high-quality product that you're giving away for free to your leads and customer base, but if they're not actively consuming your content then it's about as useful to you as a ch...

6 Joulu 201627min

EP16 : The Changes And Challenges Involved In Mobile Advertising

EP16 : The Changes And Challenges Involved In Mobile Advertising

The world is only relying more heavily on mobile phones these days. More and more of our marketing is viewed on mobile devices, and while that allows us to reach more people more of the time, it does ...

19 Loka 201629min

EP15 : The 6 Growth Activators For Recurring Revenue Riches

EP15 : The 6 Growth Activators For Recurring Revenue Riches

Want to introduce some sort of recurring revenue, subscription model or continuity aspect to your existing business? If so, then this Episode of Path To Purchase is going to be for you. Whatever busin...

14 Loka 20161h 3min

EP14 : YouTube: The Most Profitable Platform Your Business Needs To Take Advantage Of Now

EP14 : YouTube: The Most Profitable Platform Your Business Needs To Take Advantage Of Now

Many people are familiar with Facebook, and are used to creating ads quickly and easily. Although there's no denying that Facebook can be incredibly successful, it's also a market that's going to get ...

9 Loka 201651min

EP13 : Scaling Personal Attention To Increase Engagement (And Your Profits!)

EP13 : Scaling Personal Attention To Increase Engagement (And Your Profits!)

We all know how valuable space in our inbox has now become. With all the marketing messages that we see each day through email, social media and beyond, it's understandable that we can't focus our att...

3 Loka 201642min

EP12 : Targeting And Traffic. The Big T's Of YouTube Marketing

EP12 : Targeting And Traffic. The Big T's Of YouTube Marketing

Oli and Tom have already introduced you to the world of YouTube advertising, this episode takes what you've learnt one step further... Focusing on the two 'Big T's' of YouTube advertising - Traffic an...

28 Syys 201641min

EP11 : Using Survey Funnels To Effectively Target And Segment Your Audience

EP11 : Using Survey Funnels To Effectively Target And Segment Your Audience

Making prospects believe you are speaking to them, and them alone is one of the surest paths to success. But sometimes that's easier said than done. How do you know exactly what they need to hear and ...

13 Syys 201622min

EP10 : Generate A Cash-Flow Surge From Your List. Right Now

EP10 : Generate A Cash-Flow Surge From Your List. Right Now

I'm sure you've heard the phrase: 'The Money Is In The List', right? Well, to a certain extent, that's true. However, in this Episode Oli and Tom are also showing that the money is also in the relatio...

9 Syys 201650min