Question Everything12 Huhti 2023

The dirty details of owning a successful brand with Ryan Meegan, CMO @ DUDE Wipes

Ryan Meegan grew up in the south suburbs of Chicago before attending college where he earned a degree in marketing – as well as earning major respect as a basketball player. Now, he applies his sports mindset at the office as the CMO and co-founder of DUDE Wipes: a male-targeted flushable wipe company.

The coolest part? Ryan and his fellow Dudes earned a $300,000 investment from Mark Cuban on Shark Tank. After years and years of exponential growth, DUDE Wipes has officially hired its first agency ... which is why he's sitting down with us today.

On today's episode of Question Everything, I'm sitting down with Ryan Meegan as we have a conversation about authenticity and staying true to yourself and your brand. Between life lessons from Shark Tank, advice from Mark Cuban, and the perks of keeping a sports mindset, Ryan is answering questions from our QE gameboard and spilling the tea on the rise of DUDE Wipes including:

What advice Ryan has about risk-taking for other CMOs

Why walking the line of branding and speaking bluntly has been DUDE Wipes' strategy for maintaining authenticity

How Ryan and his partner shine a spotlight on the brand with confidence and how that creates buzz on social media

The importance of embracing yourself and celebrating it – knowing what you are and what you're not

Why hating to lose is better than wanting to win

DUDE Wipes' position on gender equality and how they make branding fun with no gender priority

Connect with Ryan:

Ryan's LinkedIn: https://www.linkedin.com/in/ryan-meegan-07971859/

DUDE Wipes Instagram: https://www.instagram.com/dudewipes/

DUDE Wipes Website: https://dudeproducts.com/

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