Question Everything5 Helmi 2024

Making the Ad Age A-List with Brian Bonilla, Senior Reporter @ Ad Age

Who doesn't love a good inside scoop? As a Senior Reporter for Ad Age, Brian Bonilla is not only a captivating writer but also a crystal ball for the industry. He's written countless articles on topics ranging from agency mergers and acquisitions to top campaigns from the biggest brands. For Brian, the challenge isn't a lack of industry tea to cover, it's sifting through the mountain of emails vying for his attention.

Today's episode is our Super Bowl special. In preparation for the Big Game, we settled in for Brian's hottest takes on upcoming Super Bowl spots, the do's and don'ts when promoting your agency, DEI improvements in the industry, and how to make the Ad Age A-List.

Here's a quick recap of the convo:

Why the most talked about Super Bowl spots will come from snack and sportsbook brands

Three things agencies should know about when promoting themselves

Spots that missed the mark at last year's big game

How are DEI efforts progressing in the industry and what's left to do

How the agency Highdive consistently produces spots that score big with audiences

What Martin Scorsese will bring to the short-form content world with his advertising debut

Why the Super Bowl may be losing relevance despite drawing a huge audience

What it's like to be in the room that decides who makes the Ad Age's A-List

Plus, some rapid-fire questions that'll leave you breathless

Connect with Brian on X (Twitter) or LinkedIn.

If you'd prefer to read the biggest takeaways from our conversation, catch the write-up here.

Articles mentioned:

Meet the mayors of Drip City

https://www.bkmag.com/2023/12/14/meet-the-mayors-of-drip-city/

How agencies are marketing themselves – and why it's more important than ever

https://adage.com/article/agency-news/how-agencies-are-marketing-themselves-and-why-its-more-important-ever/2532731

The Ad Age Super Bowl playbook: https://adage.com/events/2521696

What Gen Z Wants to See from Super Bowl Advertisers: https://adage.com/article/marketing-news-strategy/what-gen-z-wants-super-bowl-advertisers/2539226

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(42)

The questions every winning pitch must answer with presentation coach Ben Levy

Like most creatives in ad land, Ben was taught how to make great work, not how to sell it. He let his work "speak for itself" until he realized that great ideas don't win unless they've got a great pi...

2 Kesä 35min

What it takes for brands to break through with strategist Heidi Hackemer

What it takes for brands to break through with Heidi Hackemer, Principal of Hackemer Heidi Hackemer is the Principal of strategy consultancy Hackemer, where she fearlessly tackles the brand world's ...

5 Touko 50min

What it really means to #OwnIt with Christy & Whit Hiler, Owners of Cornett

Christy and Whit Hiler are the powerhouse duo driving huge growth for Cornett, the nationally acclaimed, independent ad agency based in Lexington, Kentucky. Since becoming Cornett's owner in 2020, ...

16 Huhti 30min

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US Luz Corona sits at the center of the advertising industry, covering the brands and agencies shaping cul...

7 Huhti 29min

Why purpose-driven work pays off with Pedro Lerma, Founder and CEO of LERMA/

Why purpose-driven work pays off, Founder and CEO of LERMA/ Pedro Lerma leads one of the most culturally impactful agencies in the world. The Founder and CEO @ LERMA/ has two small agency of the yea...

3 Maalis 38min

How CMOs can avoid Super Bowl fumbles with NFL linebacker-turned-entrepreneur Dhani Jones

For the Super Bowl edition of Question Everything, we caught up with former NFL linebacker, now investor and entrepreneur, Dhani Jones. After founding two creative agencies, advising several startups,...

3 Helmi 43min

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group Robin and Steve Boehler have seen the good, bad, and ugly in countless pitches for culture-shaping brands l...

20 Tammi 43min

The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel

What CMOs need to know about Gen Alpha with Mintel's Director of Consumer Trends, Diana Kelter Diana Kelter, Mintel's Director of Consumer Trends, is always one step ahead of where consumer behavi...

6 Tammi 46min