22. Intrinsic branding with Emily Soccorsy and Justin Foster

22. Intrinsic branding with Emily Soccorsy and Justin Foster

I'm joined this week by “brand alchemists,” Justin Foster and Emily Soccorsy of Root + River. We talk about their novel approach to branding: starting on the inside with deep work, speaking truth as a brand, owning a conversation, and so much more. The three of us also get personal, sharing some of our own challenges as we shape our professional and personal brands. If you’ve ever wondered how the buzz word “authentic” looks in practice as a brand, don’t miss this episode. And be sure to get a copy of their latest book, Rooting Up: Essays on Modern Branding.

Learn more about Root + River: https://rootandriver.com/

Listen to their Being Marketers podcast: https://rootandriver.com/webcast

Join their Being Marketers community for marketing leaders: https://rootandriver.com/being-marketers/

Buy their book: https://www.amazon.com/Rooting-Up-Essays-Modern-Branding/dp/035979632X

Connect with Root + River on Instagram and Facebook. Follow @emilyatlarge and @fosterthinking on Instagram.

Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennisand on Facebook @stacyenniscreative.

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Jaksot(269)

258. The human side of publishing, with Emma Lowe of the London Book Fair

258. The human side of publishing, with Emma Lowe of the London Book Fair

Everyone in publishing has their own love story with books, and today we get to hear from Emma Lowe, director of the London Book Fair (LBF). Emma and I will be discussing the importance of humanity an...

24 Kesä 38min

257. How to write a strong outline (and why you need one)

257. How to write a strong outline (and why you need one)

cleared your schedule and everyone knows not to disturb you. Where do you start? It feels good to write, but you’re not sure where you’re headed. Just as you prepare your area and your schedule for th...

17 Kesä 8min

256. How to write, create, and sell beyond the algorithm

256. How to write, create, and sell beyond the algorithm

A big part of my personal life is whole foods, which is a foundational part of how our family operates. My husband prepares every meal from scratch—from homemade sourdough to scratch sauces to kombuch...

10 Kesä 45min

255. Ask Stacy | How should I use storytelling in my nonfiction book?

255. Ask Stacy | How should I use storytelling in my nonfiction book?

If you followed me for very long, you know that storytelling is a big part of my nonfiction work. Stories change a dry, boring, put-this-book-down read to an engaging, transformative experience for th...

3 Kesä 10min

254. Ask Stacy | Should I upload my manuscript to AI?

254. Ask Stacy | Should I upload my manuscript to AI?

If you’re an author and are ready for feedback on your first draft, you may have considered this question posed by Trent. Especially if you’re weighing AI’s advice versus hiring an editor.In this “Ask...

27 Touko 14min

253. Ask Stacy | Can I really build a writing and editing career in my 50s?

253. Ask Stacy | Can I really build a writing and editing career in my 50s?

What do you do when you've spent nearly 30 years building one career, and your heart is quietly pulling you toward something different? In this week’s episode, I'm answering a question from Katie, a h...

20 Touko 10min

252. How mini retirements can transform your career, creativity, and life

252. How mini retirements can transform your career, creativity, and life

What if you didn't have to wait until the end of your life to rest, explore, and pursue the things that matter most to you? That's the question at the heart of this week's conversation—and honestly, i...

13 Touko 49min

251. Your message is bigger than you (and that's the point)

251. Your message is bigger than you (and that's the point)

What is a brand? A brand is how you show up to the world. It’s how you articulate your unique voice and expertise to clients. If you’re new to promoting your brand, you may wonder where or how to star...

7 Touko 43min

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