76. Working with a Ghostwriter: Why, What, How, and How Much, with Robin Bethel

As part of my summer podcast replay series, I’m excited to share this week’s episode with Michael Zipursky, CEO of Consulting Success®, a consulting business that specializes in helping entrepreneurial consultants grow profitable, scalable, and strategic businesses. We talk about Michael’s journey through multiple businesses and how he transitioned from burning the midnight oil to structuring his business in a way that supports a lifestyle of freedom. He shares what a healthy entrepreneurial work-life balance looks like for him and the mindset shifts necessary to achieve it. Hint: the key is to optimize our business and our lifestyle so we can start enjoying more of what we want today and not delaying it for the future. Michael explains how authorhood impacted his business (Michael has published three books to date), as well as the four pillars of developing a highly profitable, scalable coaching business (the components of his Clarity Coaching program); content marketing; social media; and more. This is a value-packed episode you don’t want to miss! Get to know Michael: Consulting Success website LinkedIn: linkedin.com/in/zipursky Learn more about my Idea-to-Draft Accelerator and Author Mentorship program here. Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

16 Elo 202344min

As part of my summer podcast replay series, I’m sharing a replay of a powerful podcast episode with a past student, May Lam Rocco. May’s memoir, Confi-Dance: Memoirs of an Asian Businesswoman’s Journey from a Traditional Upbringing into Unconditional Love, has been endorsed by an impressive list of people, including the former president of Gucci China; the speaker-elect of the US House of Representatives; and my friend and coauthor, Ron Price, president of TTI Success Insights. During her time in my program, May went from thinking her memoir was meant for an audience of one—her son—to realizing that her book had a significant role in fulfilling her newfound purpose of helping other people up-level their confidence in business, parenting, and life. She’s a shining example of using one’s voice for impact, stepping into a bold message, and helping further other women (and all people!) through her story. Get inspired by this week’s pod replay on building confidence, writing a book, and making an impact. Learn more about May Get May’s book: Confi-dance Follow May on TikTok: @maylamrocco Follow May on Instagram: @maylamrocco Learn more about my Idea-to-Draft Accelerator and Author Mentorship program here. Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

9 Elo 202338min

About five years ago, I sat down in my home office in Thailand to record the first episode of my podcast, which I called The Stacy Ennis Show. The little show I started with my iPhone has reached 100 episodes! It’s been a delight to see how my expertise in public speaking and interviewing—the latter developed from ghostwriting so many books—has translated into hosting a podcast. I share more in my celebratory 100th episode, as well as reflect on clips from some fan-favorite episodes. If you want to hear a little more of my backstory, how the podcast is fueling my personal and business growth, and how I’m shaping the future of the pod to deliver even more value, don’t miss this very special 100th episode of my podcast, Beyond Better. Show notes: #56. Determining your publishing path, with Jane Friedman #65. You, author: The nonfiction book-writing process (replay) #6. The ups and downs of living in Portugal #69. One year later: What I learned from publishing my first book, with Amy Lafko #71. Ask Stacy: Your writing and publishing questions, answered! (Part 1) #76. Working with a ghostwriter: Why, what, how, and how much, with Robin Bethel #70. Grit, grace, and writing a book as a high-level executive, with author David Morales Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn YouTube @stacyennisauthor Learn more about my Idea-to-Draft Accelerator and Author Mentorship program here. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

2 Elo 202330min

This week’s podcast guest (one of my former students!) has learned how to capture attention, grow an audience, share her opinion, and use her platform—now hundreds of thousands of people—to influence for good. Giovanna Gonzalez is not only a TikTok influencer and financial educator, but she is also a soon-to-be author. During the Great Resignation, she quit her ten-year corporate career in financial services to pursue her true passion: teaching financial literacy to young adults. Since then, Giovanna has been featured in The New York Times, Fast Company, and Business Insider—and has hundreds of thousands of fans across the world—in just two years as a content creator. Giovanna’s powerful book, Cultura and Cash, will be out in January 2024. In this candid conversation, Giovanna and I discuss: How she left corporate to pursue being a full-time creator BTS on what it’s really like to create content all day (hint: it’s not what you think) How to build an engaged, loyal following on multiple platforms Why first-gen money advice should be different What it was like to win a $50,000 writing grant—and what she did afterward to be successful in completing her book The highs and lows of her book-writing process The journey we went on together (this was my favorite part—I teared up!) Learn how to capture the attention of hundreds of thousands of people—and make an even bigger impact with a book. Get to know Giovanna: TikTok @thefirstgenmentor Instagram @gigithefirstgenmentor Website thefirstgenmentor.com Sign up for book updates: thefirstgenmentor.com/my-book Learn more about my Idea-to-Draft Accelerator and Author Mentorship program here. Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

26 Heinä 202342min

Megan McCaleb is a masterful improv trainer, comedian, author, and the creator of Improv Team Culture, with a specialty in coaching executive leadership and their teams to adopt the simple and effective principle of "yes, and," the core rule derived from performance improvisation. In this podcast episode, we discuss: Megan’s journey as an author and what it was like to publicly share a personal, vulnerable story Writing craft tips, including adding sensory details and varying sentence lengths What improv is and how it can support healthy team culture The power of “yes, and” for healthy teams and relationships If you want to develop your voice—both on and off the page—don’t miss this week’s episode. Learn more about Megan: Website: improvteamculture.com Facebook Instagram LinkedIn Learn more about my Idea-to-Draft Accelerator and Author Mentorship program here. Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

19 Heinä 202340min

This Ask Stacy episode is full of writing and publishing-related questions from my listeners. Topics covered in this episode include: What to do if English is your second language and you’re finding it challenging to write. Whether traditional publishing is better than self-publishing. If ChatGPT is an ethical route to write a book. The average word count for a nonfiction manuscript and what to do if you’re struggling to create enough for a whole book. Show notes: Determining Your Publishing Path With Jane Friedman Learn more about my Idea-to-Draft Accelerator and Author Mentorship program here. Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

12 Heinä 202329min

I’ve collaborated with Reedsy on a few learning resources over the years, including a course and webinar, always working with Martin Cavannagh, Head of Content. He does a fantastic job running their content and has been successful positioning the company at the top of search results, helping drive a steady stream of leads to the marketplace. So when he agreed to come on the podcast to share some BTS on how he runs content strategy and execution for Reedsy, as well as tips for authors, I knew this episode would be packed with value. In this episode, we discuss: Martin’s journey to publishing and work as the Head of Content His advice for creating content people are searching for—and how to show up in the top three of search results How to build a content ecosystem if you’re just starting out or grow an empire if you have support His thoughts on publishing pathways and how to ensure you’re working with real pros Whether you’re dreaming of writing your book or marketing a recent release, don’t miss this thoughtful, fun, and informative conversation. Learn more about Reedsy: Three-month online course from idea to draft for novel: reedsy.com/learning Learn more about Reedsy and check out my profile Twitter Instagram Learn more about my Idea-to-Draft Accelerator and Author Mentorship program here. Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

5 Heinä 202343min

I get emails every week from listeners and readers who want to know about life abroad. Questions cover: What is it like to uproot everything and move somewhere new? What is the visa process like? What should I consider when deciding on whether to move abroad? These questions get more specific when it comes to dating, raising a family, and everything in between. That’s why I loved this conversation with Cepee Tabibian of She Hit Refresh. We discuss what it’s like to move abroad as a single woman thirty and older, what it’s like to raise a family abroad, and some of the real-life consideration for people looking to build a new life abroad. Since Cepee and I come from different life situations, we brought our experiences to this discussion, sharing our experience living in different countries. If you’ve ever considered moving abroad, don’t miss this episode. Learn more about Cepee: Website: shehitrefresh.com Instagram TikTok Youtube Facebook Group  Follow me on Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

28 Kesä 202337min