76. Working with a Ghostwriter: Why, What, How, and How Much, with Robin Bethel

What happens when you lose everything—your business, your home, your sense of direction? For Peter Murphy Lewis, aka, Strategic Pete, it was the start of something deeper: a reimagined life and business, built with intention.Peter is a fractional CMO, documentary filmmaker, and former TV host who once led one of South America's top travel companies. In this conversation, we explore how he rebuilt from the ground up, choosing freedom, family, and sustainability over hustle culture.We talk about the power of simplicity in marketing, why most campaigns fail to deliver ROI, and what business owners can do differently to create real results. Peter also shares how he's structured his business to support the life he wants to live—and the lessons he's carried with him from the trails, the road, and the stage.Whether you're building a business, rethinking your marketing strategy, or simply seeking a more aligned way to live and work, this conversation is a grounding and energizing listen.Show notes:The Eisenhower Matrix: How to prioritize your to-do listLearn more about Peter:WebsiteLinkedInBook recommendation:The 5 Love Languages: The Secret to Love that Lasts, by Gary ChapmanTraction: Get a Grip on Your Business, by Gino WickmanFollow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

2 Heinä 47min

In this episode, I’m joined by Madison Wetherill, the creative force behind Cook at Home Mom and a true champion of realistic, wholesome living. A former self-proclaimed picky eater turned food blogger and mom of three, Madison shares her transformation story—from hesitant eater to confident home cook—and how she’s now inspiring thousands of families to make real food part of everyday life.We dive into practical strategies for cultivating a home culture centered around wellness (without the overwhelm), how to navigate healthy eating while traveling, and the behind-the-scenes of building a blog and brand that truly serve. Madison’s approach is refreshingly real, filled with grace, and rooted in her values—and this conversation is full of wisdom for anyone who wants to lead their life with more intention.Learn more about Madison: WebsiteInstagram @cookathomemomFacebook @cookathomemomBook recommendation:The Unplugged Hours: Cultivating a Life of Presence in a Digitally Connected World, by Hannah BrencherDo Less: A Revolutionary Approach to Time and Energy Management for Ambitious Women, by Kate Northrup Follow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

25 Kesä 50min

This week I have an inspiring conversation with Kevin Hutchison, a newly published author and wonderful person I worked with in my author program, Nonfiction Book School. We talk about his unique path from pastor to marketing professional, with a journey from self-rejecting into self-love. Kevin was inspired to share his story through his upcoming book, Alchemy from Ashes: Bringing My Shattered Faith, Mental Health, and Sexuality into Wholeness. We also explore the roadblocks he encountered during the writing process and how he was able to move through them.Writing and publishing a book alone is difficult, and creative work can be a slow, nonlinear process. We discuss how Kevin surrounded himself with key people who helped him bring his book to life and how their contributions impacted the final product.Kevin Hutchison is a marketing professional and former pastor, whose talent and expertise have been leveraged in both profit and not-for-profit organizations. He has worked for national and global agencies, held tenure in communications with a Midwestern mega-church, and has served on boards such as the American Marketing Association and RESPECT, an education-and theater-based anti-bullying nonprofit.Learn more about Kevin:WebsiteLinkedInBook recommendation: Greenlights, by Mathew McConaugheyFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

18 Kesä 44min

Writing a book as an entrepreneur isn't just about authorship—it's about amplifying your vision, expanding your reach, and building your business. In this episode, I walk you through my proven step-by-step system—used by 100+ successful authors—for writing a nonfiction book that aligns with your entrepreneurial goals.You'll learn:How to clarify your author vision and align it with your business strategyWhat goes into creating a powerful book concept and outlineHow to calendar your writing time for consistent, productive outputWhy editing is a team effort (and what kind of editor you really need)How to choose between self, hybrid, or traditional publishingThe marketing strategies that turn your book into a long-term growth assetIf you’re ready to add “author” to your title and scale your brand with purpose, this episode is your roadmap.

12 Kesä 14min

Today’s a special day: Sun Shining on Morning Snow: A Memoir of Identity, Loss, and Living Boldly, the deeply moving memoir by Ingrid Hu Dahl, is officially live! What better way to celebrate this powerful milestone than by revisiting our beautiful conversation on the podcast?When I first met Ingrid, I knew we were meant to create something meaningful together. She was working on a memoir about identity, loss, and living her truth—and I had the honor of walking alongside her as her book coach. Spoiler: her book is now out in the world, and it's absolutely stunning!In this episode, Ingrid shares her story of growing up mixed-race, finding her voice through music, and navigating leadership and life transitions as the founder and CEO of her own coaching and consulting firm. We also talk about what it means to own your story—on the page and on the stage—with practical tips for showing up authentically in every space you step into.Ingrid’s incredible career has spanned leadership roles at Meta, Gap Inc., Capital One, KQED, and beyond. She’s a TEDx speaker, musician, filmmaker, and now, published author.Learn more about Ingrid:WebsiteLinkedInInstagram @ingridhudahlFollow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

11 Kesä 52min

Most aspiring authors don’t struggle because they lack talent—they struggle because they’re making the same 3 avoidable mistakes.In this special introductory episode, I’m kicking off a brand-new format designed specifically for new and aspiring writers—whether you’re working on your first book or finally trying to finish one that’s been sitting in a folder for years.You’ll learn:Why “pantsing” without a plan killsmomentumHow to actually build a sustainablewriting habitWhy you shouldn’t write alone—andhow to get support 🎯 Take the free quiz to discover your writingsuperpower 💬 Got a writing mistake story? Share it with me—I’d love to hear it.📩 Subscribe to get weekly episodes that move you closer to a finished manuscript.

5 Kesä 6min

What does it look like to build a life of true harmony, one where your wellness practices aren’t just another item on your to-do list, but an integrated part of how you show up in the world?This week, I’m joined by Erin Clifford, a National Certified Counselor, NBC-HWC, and author of Wellness Reimagined: A Holistic Approach to Health, Happiness, and Harmony. Erin is also the managing director at Clifford Law Offices, which gives her a unique perspective to support high-achieving professionals in aligning personal wellness with demanding careers.In our conversation, Erin shares the personal journey that led her to this work, and offers practical, grounded strategies for living well—from applying SMART goals in a meaningful way to discovering your core values and using them as a compass in daily life. We also dive into her book-writing process and what it taught her about sustainable wellness.Whether you’re looking to reset your routine, reconnect with your purpose, or simply find a bit more harmony in your day-to-day, this episode offers inspiration and actionable insight for wherever you are in your wellness path.Learn more about Erin:WebsiteFacebook @erincliffordwellnessX: @erinwellnessInstagram: @erinwellnessLinkedInYouTube @erincliffordwellnessBook recommendation:To Kill a Mockingbird by Harper LeeFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

4 Kesä 47min

In this episode of Beyond Better, I introduce the Writing Superpower Quiz specially designed to uplift those of you writers who often focus on your weaknesses. This insightful quiz helps you identify your unique writing superpowers, while drawing on my expertise of working with over 100 books.You will learn about the four superpower types: Super Verbalizer, Super Ideator, Super Learner, and Super Discipline, each accompanied by growth opportunities and practical tips.By focusing on strengths, the quiz offers a personalized approach to enhance the writing process, combining fun with practical advice to support aspiring nonfiction authors. Don’t miss this week’s episode and jump in to take the quiz and share your experience!Show notes:Writing Superpower QuizFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

28 Touko 13min