119. Integrating a book into your business, with Dave Goetz and Melissa Parks of Journey Sixty6

119. Integrating a book into your business, with Dave Goetz and Melissa Parks of Journey Sixty6

On the pod this week, I’m excited to share a thoughtful conversation about book writing, business, and growing beyond the book. I’m joined by Dave Goetz and Melissa Parks, cofounders of Journey Sixty6, an editorial services company and independent publisher for the family business community.

In this episode, we cover:

  • How a book integrates into overall marketing strategy
  • A client case study that integrates a documentary, book, and more
  • How to uncover the thesis of your book (what I refer to as a “core message”)
  • How to self-diagnose your own needs on your book project
  • Nerdy industry talk from long-time publishing pros 😊

Even if a book isn’t on your radar, this episode will get you thinking about all things marketing, messaging, and more.

Learn more about Journey Sixty6:

Follow me on:

To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

Jaksot(256)

54. The true ROI of writing a book (replay)

54. The true ROI of writing a book (replay)

Many aspiring authors anchor to one thing early in the book-writing process—often before they’ve even written a word: potential book sales. They do the math: how many books will I have to sell to make...

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53. Ask Stacy: How do you make time to create and write? (Replay)

53. Ask Stacy: How do you make time to create and write? (Replay)

*Important: I’m running a FREE 5-day writing challenge March 14–18. Register now.* In this episode, I answer your questions, gathered from a survey sent to my email list. They include: How do you ma...

10 Maalis 202234min

52. Ask Stacy: How do I get back into the flow when my writing is interrupted?

52. Ask Stacy: How do I get back into the flow when my writing is interrupted?

Your kid opens your door. Your email chimes. The delivery person rings the doorbell . . . three times. Your partner calls out from the other room to ask what you need from the grocery store. We’ve all...

10 Helmi 202229min

51. Why every business and brand needs a go-to-market strategy

51. Why every business and brand needs a go-to-market strategy

If you’ve never heard the term “go-to-market strategy,” this week’s episode will shift everything about how you approach marketing. I’m joined by Christina Del Villar, author, marketing expert, and cl...

26 Tammi 202238min

50. Building a lifestyle business with Indie Business Network founder Donna Maria

50. Building a lifestyle business with Indie Business Network founder Donna Maria

This week, I speak with lawyer-turned-Indie Business Network founder, Donna Maria. In this episode, we talk about creating a clear life vision, building a lifestyle business, growing an audience, and ...

12 Tammi 202242min

49. How to create an influential author platform

49. How to create an influential author platform

Looking to build a platform to establish yourself as a thought leader? I've got you covered. This week's solo episode dives deeply into both the experience of building one (mine) and nine practical st...

10 Joulu 202136min

48. How to become the go-to authority and exponentially grow your business with Jaclyn Mellone

48. How to become the go-to authority and exponentially grow your business with Jaclyn Mellone

Have you ever wondered how people become a go-to authority in their industry? Back when I started my business in 2009, I wondered that very question. I looked at successful people in my space, scratch...

29 Loka 202153min

47. How to position yourself as an industry expert with PR pro Kristen Elworthy

47. How to position yourself as an industry expert with PR pro Kristen Elworthy

Anyone building a personal brand knows that the more attention, the better. But how do you gain the right kind of attention—media features and audience growth—that positions you as an expert in your i...

15 Loka 202143min

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