Optimizing Google Ads Performance Max for Lead Generation | YouTube Q&A Replay
The Google Ads Podcast28 Huhti 2022

Optimizing Google Ads Performance Max for Lead Generation | YouTube Q&A Replay

Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚

For now, you can hear the recording where they share how to optimize Google Ads PMax for lead generation and increased sales in eCommerce. They also reveal a Solutions 8 trade secret to getting 500% ROAS by controlling PMax, and so much more!


  • 0:00 Weekly Live Q&A to scale your business with Google Ads Performance Max and other campaign types
  • 1:50 Performance Max for lead generation, how audience signals and asset groups work
  • 9:19 Bidding strategy: Max conversion value vs Target ROAS (with data from Google)
  • 15:27 Why Google Ads Performance Max is better than Smart Shopping campaigns
  • 19:11 What to focus on to increase eCommerce sales and leads
  • 21:39 PMax campaign vs high-performing search campaign
  • 24:25 Are we getting negative keywords for PMax?
  • 28:11 What to do if PMax stops working after adjusting your TROAS
  • 34:24 Solutions 8 trade secret for getting 500% ROAS with less ad spend in PMax
  • 41:07 PMax issue: getting repeat leads and conversions
  • 47:17 Local campaigns are turning into Performance Max campaigns
  • 53:39 How to transition your Smart Shopping campaigns to Performance Max


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU


Want to learn more about Google Ads Performance Max?

https://youtube.com/playlist?list=PLp...


🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

Jaksot(505)

Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics

Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics

Want to master your marketing funnel? Our Meta Ads Manager, Jonathan Paquin, shares how to budget effectively, understanding the important link between L2 and L3, and the key metrics to track for opti...

5 Kesä 20256min

How to Analyze Low-Performing Search Terms Beyond the Google Ads Dashboard

How to Analyze Low-Performing Search Terms Beyond the Google Ads Dashboard

Watch this video as John Moran with Dean Largaespada analyzes an account with a low-performing search term. John also shares how to analyze your Google Ads performance without relying solely on what y...

24 Touko 202511min

💰 Reducing Customer Acquisition Costs (Case Study Breakdown)

💰 Reducing Customer Acquisition Costs (Case Study Breakdown)

Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wr...

17 Touko 202518min

Custom Labels in Google Ads: Activation Time, Using Multiples & What If Product Titles Change?

Custom Labels in Google Ads: Activation Time, Using Multiples & What If Product Titles Change?

Discover how custom labels work in Google Ads. Our Account Manager, Tressy Dsouza, talks about how long custom labels take to activate, how to use multiple labels for advanced product segmentation, an...

12 Touko 20255min

Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro

Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro

Struggling with ad performance on Meta or Google Ads? Learn to use Key Performance Indicators (KPIs) to diagnose and solve ad account issues. In this video, our Meta Ads Manager, Nick Ewing, breaks do...

8 Touko 20259min

Google Ads Aficionados Insights on Generative AI in Performance Max & AI Tools Like Grok

Google Ads Aficionados Insights on Generative AI in Performance Max & AI Tools Like Grok

Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. Th...

26 Huhti 202517min

Google Ads Attribution Settings Explained | Part 2

Google Ads Attribution Settings Explained | Part 2

In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They ...

24 Huhti 202510min

Google Ads Attribution Settings Explained | Part 1

Google Ads Attribution Settings Explained | Part 1

Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purp...

16 Huhti 202521min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-seuraava-potilas
pomojen-suusta
taloudellinen-mielenrauha
ostan-asuntoja-podcast
rss-lahtijat
rss-20-30-40-podcast
rahapuhetta
rss-sisalto-kuntoon
herrasmieshakkerit
rss-bisnesta-bebeja
rss-karon-grilli
rss-draivi
juristipodi
rss-inspiroivat-naiset
rss-siksi-viestinta