Get Your Performance Max Campaigns Back on Track Without Going Back to Square One | Livestream Replay

Kasim and Ralph share some amazing tools that can help you maximize efficiency in your business. One tool can help you automate customer interactions, improve response times, and enhance overall customer experience using your own data. The other tool they share can save you valuable time and resources when reviewing contracts, agreements, and other legal paperwork. Watch this video to learn what these tools are and how you can leverage the power of AI in your business.Mentioned links:Chatbase: Custom ChatGPT for your data: https://www.chatbase.co/My AskAI: https://myaskai.com/Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI in Advertising: Def... 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing Tools + The AI Tool... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The AI War, Here's How… This clip is from The Perpetual Traffic Podcast, watch the entire episode here: • Ep. 512: The Next Era of Growth: How ... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a...

26 Marras 20236min

Dive deep into the long-standing debate of whether you should have a dedicated remarketing campaign or just trust Performance Max to handle it. Regina Bellows, Executive Director of StarterPPC, provides valuable insights on the matter to help you make an informed decision. This way, you can learn which option is best so you can maximize your remarketing efforts.This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos from StarterPPC:Unlock Your Business's Full Potential: Increase Your Average Order Value : • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Maximize Your Video Ad Success: Try this 1-Minute Ad Script Today: • Maximize Your Video Ad Success: Try t... 0:00 Do You Need a Remarketing Campaign or Is Performance Max Enough? 5:57 Having full control of your Google Ads campaigns7:09 Need help starting with Google Ads? Let StarterPPC help you!11:44 Evaluating lead generation campaigns13:58 Frequency capping Need help with Google Ads? Get your FREE action plan here: <a...

24 Marras 202312min

John scaled campaigns to 130% without hitting a point of diminishing returns in either the Media Efficiency Ratio (MER) or Customer Acquisition Cost (CAC). Let's explore how he achieved this impressive feat.In this episode, John shares a quick update on the low tROAS bidding strategy. He identified an issue many of you have also been experiencing and what you can do to improve your campaigns. The predictive bidding strategy is not as efficient as we expected, resulting in higher Cost Per Click (CPC). To overcome this challenge and maximize campaign performance, John devised a strategy centered around removing Google's algorithm from Standard Shopping. Discover John's methodology and understand how you can apply it to your own Google Ads campaigns, listen to this episode now.Connect with John on Linkedin: / johnmorangads Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 💣 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads: • 💣 Uncovering the Issue of Offline Imp... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 0:00 Google Ads Strategy: Removing Google's Algorithm from Standard Shopping4:42 Scaling with Max Clicks bidding6:49 The tROAS bidding strategy was over clicking<a...

22 Marras 202310min

Our Senior Google Ads Strategist, Colby Doyle, emphasizes the importance of a simple and easy-to-understand report in digital advertising. He shares a metric that simplifies ROI and Google Ads reports so all stakeholders can understand. This can aid in enhancing your marketing efforts amidst the current attribution and tracking challenges.Colby explains the Media Efficiency Ratio (MER) and how it can help measure the impact of your advertising effort. But that's not all! He also provides tips on calculating MER so you can make data-driven decisions in your advertising platforms. So, watch the video and optimize your advertising strategy!Correction on the MER formula: It should be the other way around.MER = Total Revenue / Total Cost of AdsConnect with Colby on LinkedIn here: / colby-doyle-187a72b0 This video was inspired by a question from one of our awesome subscribers. Thank you so much, Gabe Garcia!We appreciate all the support you guys have given our channel and we’d love to hear more from you! Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 • 🎯 Setting Campaign Goals and ROAS | G... 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: • 🎯 Guide to Tracking Conversions for G... Need help with Google Ads? Get your FREE action plan here: <a...

20 Marras 20234min

These advertising secrets will help you increase conversions and reach your goals. Kasim and Ralph share hacks that could win awards—new remarketing tactics and some of the industry's "dirty tricks."Not only do these strategies work incredibly well, but they are also easy to implement, you won't need any technical knowledge or skills. Watch the video now!This clip is from The Perpetual Traffic Podcast, listen to the entire episode here: How To Sniff Out Your Marketing Agency's B.S.: https://perpetualtraffic.com/podcast/... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...

18 Marras 20238min

It’s hard to make decisions when it comes to hiring an agency, a freelancer, or an in-house resource. You need to take into consideration various factors like cost, risk, integration, speed, priority, proficiency, and proactiveness to help you evaluate your options. Lucky for you, we’ve created a simple and easy tool that can help you make a sound decision based on what your business needs! Listen to this episode to understand how to use the free tool. Download the tool for free here: https://sol8.com/download-in-house-ag... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...

16 Marras 20235min

When it comes to running an online store, the highs and lows of paid traffic can feel like a rollercoaster. Learn to master the feast-or-famine of paid traffic so you can stay ahead in the eCommerce game! In this episode, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss strategies from understanding who your customers are to employing techniques for when those low periods occur to ensure success when running paid traffic. Don't let paid traffic intimidate you! Join Kasim and James as they provide practical advice on any difficulties you may face with paid traffic. Connect with James Crame on LinkedIn: / james-crame-37b01879 Mentioned links:Post Pardon Me: A fickle woman's spiral into postpartum depression and anxiety and how the hell she found her way out of it. (Sort of.) by Suzanne Yatim Aslam: https://www.amazon.com/Post-Pardon-Me... Fiverr: https://www.fiverr.com/0:00 Mastering the Highs and Lows of Paid Traffic for eCommerce Success3:49 You should know who your customers are8:29 The risks of the feast-or-famine in paid traffic14:56 You can hire someone on Fiverr to check your site16:22 What to do during the famine period in paid traffic for eCommerce20:33 Ask your friends in the marketplace23:47 Dealing with a customer on meltdown mode<a...

14 Marras 202330min

Regina is here with her tried and tested 60/40 budget allocation rule that can help you optimize your Google Ads campaign performance effectively.This formula states that 60% of your daily spend should target warm leads, while 40% will go towards cold traffic. With this rule, you won't need to worry about tedious data tracking or guessing which campaigns should get more ad budget. In this video, Regina dives deep into the rule, its dos and don'ts, and how to handle common challenges when clients want to reallocate or end campaigns too soon.Imagine being able to make sound decisions on budget allocation without spending hours researching and trying different methods yourself! The 60/40 Rule has been proven as a reliable solution for businesses that want results easily without sacrificing quality. Listen to this episode now and learn how simple it is to apply the 60/40 Rule in your ad budget today!Related videos from StarterPPC:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 The 60/40 Google Ads Budget Allocation Rule💰2:03 Differentiating Cold and Warm Traffic6:36 Issues and challenges in budget allocation9:54 Need help starting with Google Ads? Let StarterPPC help you!11:11 Exceptions to the 60/40 ad budget allocation rule19:16 What to keep in mind before turning off...

12 Marras 202315min