Before Building a Google Ads Performance Max Campaign: Prerequisites | Livestream Replay

Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚

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For now, you can watch the replay where Kasim and John share the must-haves before launching a Performance Max campaign, when to increase your budget in PMax, and many more answers to optimize your Google Ads Performance Max campaigns.

00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max

01:29 Would you start running Performance Max directly on new accounts?

04:00 Prerequisites for launching effective Performance Max campaigns

11:27 PMax ad spend for campaigns replacing Smart Shopping

13:07 Long sales page vs Shopify product page

16:03 Can you pull your Performance Max listing groups metrics?

17:15 Advantages and disadvantages of having one product per asset group

20:22 Does Performance Max take from Smart Shopping?

23:11 Factors to consider when running PMax for lead generation

26:03 Should you switch your successful Smart Shopping campaigns to PMax manually?

30:56 What to do if Performance Max is crushing on YouTube but failing on Search

31:34 Should you have a brand campaign?

34:52 Why your DSA campaign with PMax isn't getting impressions

35:38 Google Analytics vs GA4

38:00 Adding secondary conversion events for clicking/viewing various page elements

41:21 Recommended product segmenting in PMax for an eCom fashion brand

44:16 When to cut back spend for an underperforming PMax campaign

45:23 When to turn on Final URL expansion in Performance Max

47:22 Why ClickCease doesn't work against bot traffic in PMax for lead generation

48:55 How to introduce sales assets (events) in Performance Max

50:50 Workarounds on PMax subdividing products to 1000

52:33 Will running a DSA campaign with tCPA help Performance Max?

54:15 the best way to use the top performing audience segments insights

55:42 Running a remarketing campaign in addition to PMax even if you're targeting new customers

57:27 Does adding a promotion extension reset the learning phase and do they work in PMax?

59:05 The best performing audience signals

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

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