The Ultimate Guide to Google Ads for 2023 | Part 5: Performance Max

Performance Max campaigns used to be a great way for businesses to take advantage of Google Ads, but lately, it seems like the dream has turned into a nightmare. With some accounts losing up to 1% of their revenue, it's clear that something needs to be done about this data disaster.

In Part 5 of the Ultimate Guide to Google Ads for 2023, Kasim and John break down everything they've learned about Performance Max- what doesn't work, the issues and workarounds, strategies for success, and so much more.

So watch this video to learn how to set up successful PMax campaigns and reap the rewards in 2023!

Wait! If you haven't watched the previous parts, you can watch them here:

• The Ultimate Guid...

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0:00 Intro | The Ultimate Guide to Google Ads for 2023 Part 5

0:36 Performance Max Strategy for 2023

4:24 The bad part about PMax campaigns

5:05 The benefits of running Performance Max

8:38 You might be building your asset groups incorrectly

14:26 Diversify your asset groups for successful ads

19:22 How to mitigate brand from “cannibalizing” return traffic

21:27 How to be smarter with segmentation