ROAS Is Shrinking: Here’s What to Do About It

If you rely massively on ROAS in Google Ads, rethink your strategy! Regina just unveiled the alarming truth—ROAS is shrinking! Check out her essential insights to work around it and find a key metric that'll keep your PPC campaign thriving.

Regina Bellows, executive director of StarterPPC, shows proof that ROAS in Google Ads is shrinking. Instead of letting this issue stop you from optimizing your campaigns for success, she gives helpful insight into another key metric that can help you take back control!

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0:00 Intro

0:26 Proof that ROAS is shrinking

4:14 What is MER?

5:38 Need help scaling your Google Ads campaigns?

8:38 How to go around this issue in Google Ads

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