CEO, Author, Entrepreneur and Slayer of Bad Pricing | Marcos Rivera (Pricing I/O, Vista Equity)

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.

For the first episode of Street Pricing, Marcos talks about his beginnings in the Bronx, raised by a single mom, and his love of technology and figuring things out. (2:14) He took his mindset of ‘I make things happen’ and made it to the summit of the tech world as an expert on SaaS pricing. After his mother passed away, he moved to San Diego with his grandmother. (10:30)

He received a degree in Management Science from the University of California San Diego. Out of college, Marcos worked as a Financial Analyst and eventually worked for a bank pricing interest rates for auto loans. (15:10) Marcos learned there was a need for expert pricing and understanding the psychology of the consumer and product is a crucial part of pricing. (19:37)

Marcos’ experience in spotting the pricing mistakes and fixing them, led him to open his company Pricing I/O, where he helps companies shift pricing from guesswork to framework. (24:25) He talks about his pricing strategy and psychology of numbers and how he “gets street” with companies to get their products to the right price. (28:07) In 2022, Marcos took his knowledge to print and published Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. (32:16)

Marcos talks about the future of the Street Pricing Podcast and the exciting things to come! "Couldn’t be a more relevant topic for today’s world, as everything is a subscription," says OC TALK RADIO station manager Paul Roberts. Street Pricing streams live on OC TALK RADIO, Orange County's only online business channel, every Friday at 10:00 AM PT.

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Get your copy Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS here

Want a consultation? Email Pricing I/O at info@pricingio.com