663: Vice President of SCADpro, Paul Stonick. The Business Value of Design and The Cost of Not Innovating

663: Vice President of SCADpro, Paul Stonick. The Business Value of Design and The Cost of Not Innovating

Welcome to an interview with Paul Stonick, the Vice President of SCADpro—Savannah College of Art and Design’s in-house design, research, and innovation studio—which is generating innovative designs and products for the world's most influential brands, including Google, Amazon, and Apple.

From sketches to on-screen visuals, SCADpro students conceptualized and created augmented reality graphics ahead of Super Bowl LVIII. Their game-changing use of Augmented Reality was an epic viewing experience like never before!

Visit the behind the scenes with CBS Sports here: https://twitter.com/NFLonCBS/status/1755382181998841907

Prior to SCAD, Paul spent 25 years in the corporate world leading world-class digital and user experience design teams primarily in e-commerce, most notably with The Home Depot. His work has been featured in multiple news outlets, research organizations like Forrester and L2 Gartner, national television spots, and multiple Apple WWDC keynotes.

Paul also coaches and mentors the next generation of design leaders in his work with Amazing Design People (adplist.org). ADPList inspires powerful conversations and collaborations among designers worldwide so together we can change the world with creativity. In addition, Paul is a founding cohort member of Punks & Pinstripes -- a private network of badass transformation executives. Because it takes a rebel to change a company. Find us at punksandpinstripes.com

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Jaksot(804)

125: Estimation = Brainstorming = Structures

125: Estimation = Brainstorming = Structures

We always teach clients estimation technique first, followed by brainstorming technique and finally full case technique. There is a simple reason for this, which is explained in this podcast. Estimations tend to be, but not always, a brainstorm with very few or just one branch. A brainstorm is therefore an estimation equation with multiple branches. A full case structure is a very large brainstorm with mini-brainstorms at each new branch. We want candidates to see this evolution so they can understand how crucial brainstorming is to the entire case interview approach.

25 Maalis 20135min

124: Leadership versus Teamwork Answers

124: Leadership versus Teamwork Answers

If you are thinking through responses to leadership and teamwork questions, the starting point should be knowing the differences between both. At its core, to McKinsey especially, leadership is about influencing a group people to undertake and complete an initiative of importance. Yet, a better definition is that as the leader you tend to be the primary beneficiary of what is happening since you get the credit. As a great team member, you do much of the work but you do not get the great. Ensure your teamwork and leadership stories cover this crucial distinction.

19 Maalis 20133min

123: Changing Practice Styles Manages Uncertainty

123: Changing Practice Styles Manages Uncertainty

Over the course of the case interview training program, it becomes very important for us to change our coaching style. First, candidates become used to solving cases in just this one style and we need to ensure they can adapt to any style. Second, candidates become adept at reading the "tell" in the coach/mentor so they know when they, the candidate, is making a mistake etc. By changing our coaching style and introducing mentors, we can easily avoid this problem and ensure candidates are becoming stronger at cases versus merely stronger at doing cases with the one coach. Ensure you are also practicing with partners who have different styles.

13 Maalis 20134min

122: Why Candidates Fail Profit Cases

122: Why Candidates Fail Profit Cases

Most candidates would tackle a McKinsey profitability case by presenting a revenue-cost framework and offer options to lower costs and increase revenue. The reality is that such a framework and explanation shows a deep misunderstanding of business and business strategy. In this podcast, we present the correct way to understand profitability cases which require candidates to understand the growth and cost of growth needs of shareholders. This logic never fails to impress interviewers.

7 Maalis 20134min

121: Six Priorities for Case Interviews

121: Six Priorities for Case Interviews

This podcast provides a simple set of priority areas that a novice aspiring consultant should focus upon in the building up to the MBA full-time September interviews. It ties together themes from existing podcasts but presents them in the format of a case interview preparation roadmap.

1 Maalis 20139min

120: Brainstorming With Definitions

120: Brainstorming With Definitions

Brainstorming is very difficult and a crucial skill to have when solving cases, especially with McKinsey where the interviewer will constantly ask you to probe and brainstorm different areas of the case. This podcast examines the initial parts of the brainstorming structure. Since brainstorming happens in such a rapid-fire format and appears unstructured, the speed at which it is done creates the illusion it lacks structures. Yet, it does have structure, but is merely done very quickly in the candidate's mind. This podcast will teach candidates how to generate a structure/definition that can be used to guide the development of options or paths in the brainstorm.

23 Helmi 20134min

119: Capturing And Using Feedback Correctly

119: Capturing And Using Feedback Correctly

Candidates good through a lot of trouble finding practice partners and reaching out to current and former consultants. We do, however, find that despite all of this effort, they tend to be very weak at the manner in which they capture valuable lessons. There is far too little planning and it is largely a trial and error process. They reach out to 10 people hoping that at least 3 will provide great feedback and possibly 7 will provide some feedback. We find the best candidates have a list of items that they want assessed in the practice session and this rolling list is continuously being updated after every session.

17 Helmi 20134min

118: Math and Estimation Case Guidelines

118: Math and Estimation Case Guidelines

In this podcast we examine the performance of our clients to isolate best practices you can use in your own math calculations in cases. The best practices focus heavily on the types of math calculations where the candidate must structure an analyses approach, estimation cases, and is then either given data or must make assumptions to arrive at a final answer.

11 Helmi 20135min

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