663: Vice President of SCADpro, Paul Stonick. The Business Value of Design and The Cost of Not Innovating

663: Vice President of SCADpro, Paul Stonick. The Business Value of Design and The Cost of Not Innovating

Welcome to an interview with Paul Stonick, the Vice President of SCADpro—Savannah College of Art and Design’s in-house design, research, and innovation studio—which is generating innovative designs and products for the world's most influential brands, including Google, Amazon, and Apple.

From sketches to on-screen visuals, SCADpro students conceptualized and created augmented reality graphics ahead of Super Bowl LVIII. Their game-changing use of Augmented Reality was an epic viewing experience like never before!

Visit the behind the scenes with CBS Sports here: https://twitter.com/NFLonCBS/status/1755382181998841907

Prior to SCAD, Paul spent 25 years in the corporate world leading world-class digital and user experience design teams primarily in e-commerce, most notably with The Home Depot. His work has been featured in multiple news outlets, research organizations like Forrester and L2 Gartner, national television spots, and multiple Apple WWDC keynotes.

Paul also coaches and mentors the next generation of design leaders in his work with Amazing Design People (adplist.org). ADPList inspires powerful conversations and collaborations among designers worldwide so together we can change the world with creativity. In addition, Paul is a founding cohort member of Punks & Pinstripes -- a private network of badass transformation executives. Because it takes a rebel to change a company. Find us at punksandpinstripes.com

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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116: Confidence and Content Traps in Case Interviews

116: Confidence and Content Traps in Case Interviews

This podcast is about the impact of confidence on cases and the importance of avoiding the content trap. We use simple ratios to explain why you need to be confident and how the content-trap sinks many candidates. The content trap occurs when a candidate tends to have poor knowledge of the first principles of cases and rather relies on completing as many cases as possible in the hopes of memorizing all possible frameworks. This is a losing strategy since they are not learning how to solve cases.

30 Tammi 201310min

115: Important Case Interview Elements to Consider

115: Important Case Interview Elements to Consider

Analyzing customers, competitors and the market: 3 areas which must always be considered in cases, even when it is not clear why. In essence, all businesses exist to serve customers. A business cannot exist without customers and to understand demand you must understand customers. The ability to meet demand is impacted by competitors/substitutes and market barriers like legislation, inflation etc. Therefore, these three areas must be analyzed in cases where demand may be an issue.

24 Tammi 20139min

114: Start Math Problems From A Known Variable

114: Start Math Problems From A Known Variable

The importance of starting estimation cases from a known versus unknown variable cannot be underestimated. This may sound like a strange piece of advice, but makes a monumental difference on the ease of calculations and sanity-checking at the end. Moreover, simple probability theory indicates you dramatically increase your chances of getting a correct answer at the end if you begin your equation with a known variable.

18 Tammi 20135min

113: Four Classic Math Mistakes In Cases

113: Four Classic Math Mistakes In Cases

Candidates mess up calculations for 4 primary reasons: missing units, complicated equations, weak visual layout and poor technique. Notice that we ignore speed and arithmetic. There is a reason for that and it is discussed in the podcast. The most surprising one of the lot is missing units. We have trained PhDs who graduated first in their schools and many tend to drop units thereby producing meaningless answers. These are all simple mistakes but the impact is substantial.

12 Tammi 20138min

112: Why You Need Case Interview Structures

112: Why You Need Case Interview Structures

Despite the words “framework” and “structure” used so often, most candidates cannot explain what it is and why it is used. Unless you know the latter, you tend to misuse the framework and incorrectly use it in a case. This podcast presents the need for case structures from the viewpoint of the interviewer or engagement partner. It indicates that case structures are not there merely to guide you, but to guide the person guiding you. And if you extend this to its logical conclusion, if the framework is their to guide the interviewer, then communicating your structure and thinking becomes very important.

6 Tammi 201311min

111: Drowning in Case Feedback

111: Drowning in Case Feedback

We find many candidates drown in feedback. They want as much good feedback as possible and speak to as many people as possible thereby receiving lots of detailed and sometimes average feedback on their performance. There are two problems here. First, much of this feedback will likely be contradictory and possibly misleading. Second, the candidate will literally drown in this feedback usually consisting of a 2-page list of improvement areas. We expect our candidates to always prioritize the top 3 issues and tackle them, as explained in this podcast. It is vital to follow this 80/20 principle and ignore the majority which will be of little value overall.

31 Joulu 20128min

110: Disclosure Rules on Resumes

110: Disclosure Rules on Resumes

Candidates sometimes divulge too much confidential details, or too little in interviews, resumes, cover letters and LinkedIn profiles. These are the rules for disclosure. It is important to remember that disclosing confidential information merely indicates to McKinsey that you cannot be trusted with their own client information. Moreover, disclosing information on your resume and hiding it from your LinkedIn merely means you are aware of the ethical breach you are making. It is important to avoid these problems at all costs. From the beginning, be the person that is worthy of a consulting firm.

25 Joulu 20127min

109: Build Hypotheses With Decision Trees

109: Build Hypotheses With Decision Trees

Building hypotheses is very difficult. Most candidates in a McKinsey, BCG et al interview would not know when to build the hypothesis, what comprises the hypothesis, how to test if it is MECE etc. This simple technique is one way to build hypotheses and used on real consulting engagements. It was developed to help candidates prioritize their analyzes and ensure the hypotheses are MECE. When practicing this technique note that the development of the decision tree must be done quickly and cleanly.

19 Joulu 20129min

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