717 | News from the EDGE | Week of 9.23.2024

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but how far are they actually turning?

A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google's Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over ½ million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego.

And Mordy crapped on our lawn…..again.

Barry Blast from Search Engine Roundtable:

[00:06:36] 55% Are Using Traditional Search Like Google Less Since Gen AI Products

[00:09:15] Google Search Ranking Volatility Continue With Big Movement Again 9/18

[00:12:06] Google Search Ranking Increases During Core Update Wiped Out Post Update

[00:17:54] EDGE of the Web Ranking: SE Ranking

News from the EDGE:

[00:20:02] New Data Shows That X is Losing Users in the US and UK

[00:22:11] Amazon Ads launches AI-powered video

[00:24:09] Preparing For The Feedless Future With Google Merchant Center Next

[00:25:51] EDGE of the Web Title Sponsor: Site Strategics

Captain Obvious

[00:27:30] Google Shows How To Use Alt Text For SEO

AI Blitz:

[00:29:51] EDGE of the Web Sponsor: Inlinks

[00:30:45] HubSpot Rolls Out AI-Powered Marketing Tools

[00:31:97] AI On Innovation: Analysis Of +546,000 AI Overviews

AI Tools:

[00:36:35] Dynamic Node Map from content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

SR Ranking: https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

X: @ErinSparks

X: @MordyOberstein

X: @TheMann00

X: @EDGEWebRadio

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659 | News from the EDGE | Week of 2.5.2024

659 | News from the EDGE | Week of 2.5.2024

Hot off the dumping of Bard, Erin, Mordy, and Jacob jump into all the changes happening within Google this week. That's right… Bard is no more, as Google announces relaunch of chat based AI tool adopt...

6 Helmi 202437min

658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy

658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy

Welcome founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy, who is back for her second segment this week to understand the evolving landscape of AI content. Julia e...

1 Helmi 202446min

657 | News from the EDGE | Week of 1.29.2024

657 | News from the EDGE | Week of 1.29.2024

SGE in Timeout When will SGE actually come to life on the SERP? It seems the answer is not any time soon, as Google is letting Microsoft and others take the lead in creating a generative experience wh...

31 Tammi 202443min

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

Joining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her $5 million brand since the age of 19 while being n...

25 Tammi 202443min

655 | News from the EDGE | Week of 1.22.2024

655 | News from the EDGE | Week of 1.22.2024

Welcome back to News from the EDGE! Study shows that many top SEOs are concerned about the current state of Google in response to the poor quality, spam-dense SERP as of late. In no effort to solve t...

23 Tammi 202443min

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

Overcoming the SGE Title Wave Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, for his second segment of this inte...

18 Tammi 202450min

653 | News from the EDGE | Week of 1.15.2024

653 | News from the EDGE | Week of 1.15.2024

A new transition king has been crowned this week as Erin takes the throne. Shh… don't tell Mordy! After a quick week off the team is back in action with some compelling news this week. Don't be foole...

16 Tammi 202440min

652 | Building SEO For Long-Term Growth w/ Todd Friesen

652 | Building SEO For Long-Term Growth w/ Todd Friesen

Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to discuss his approach to building an SEO foundation. ...

12 Tammi 202441min

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