EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer27 Syys 2024

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but how far are they actually turning?

A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google's Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over ½ million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego.

And Mordy crapped on our lawn…..again.

Barry Blast from Search Engine Roundtable:

[00:06:36] 55% Are Using Traditional Search Like Google Less Since Gen AI Products

[00:09:15] Google Search Ranking Volatility Continue With Big Movement Again 9/18

[00:12:06] Google Search Ranking Increases During Core Update Wiped Out Post Update

[00:17:54] EDGE of the Web Ranking: SE Ranking

News from the EDGE:

[00:20:02] New Data Shows That X is Losing Users in the US and UK

[00:22:11] Amazon Ads launches AI-powered video

[00:24:09] Preparing For The Feedless Future With Google Merchant Center Next

[00:25:51] EDGE of the Web Title Sponsor: Site Strategics

Captain Obvious

[00:27:30] Google Shows How To Use Alt Text For SEO

AI Blitz:

[00:29:51] EDGE of the Web Sponsor: Inlinks

[00:30:45] HubSpot Rolls Out AI-Powered Marketing Tools

[00:31:97] AI On Innovation: Analysis Of +546,000 AI Overviews

AI Tools:

[00:36:35] Dynamic Node Map from content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

SR Ranking: https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

X: @ErinSparks

X: @MordyOberstein

X: @TheMann00

X: @EDGEWebRadio

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651 | News from the EDGE | Week of 1.1.2024

Cookie Monster Sorrows Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed during the time off. Kicking things off, Facebook is ...

5 Tammi 202439min

650 | News from the EDGE | Week of 12.25.2023

Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650. Mordy, please….can we keep Erin's mother-in-law out of this already? On th...

28 Joulu 202341min

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry. Elizabeth...

21 Joulu 202339min

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

A four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabe...

18 Joulu 202340min

647 | News from the EDGE | Week of 12.14.2023

Rock, Paper, Scissors - Shoot! Listen in as we're joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital marketing, focusing on Google's latest AI model, Gemi...

14 Joulu 202336min

646 | Your GA4 Health Check w/ Dana DiTomaso

Are you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 ...

9 Joulu 202346min

645 | News from the EDGE | Week of 12.05.2023

Welcome back to News from the EDGE! Host Erin Sparks was out this week, so the pivot man Mordy Oberstein, and 3D-printer extraordinaire Jacob Mann took the reins. The northerners prevail as Google agr...

6 Joulu 202332min

644 | The Role of the Agency and GA4 w/ Dana DiTomaso

This week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing ...

2 Joulu 202339min