EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer27 Syys 2024

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but how far are they actually turning?

A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google's Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over ½ million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego.

And Mordy crapped on our lawn…..again.

Barry Blast from Search Engine Roundtable:

[00:06:36] 55% Are Using Traditional Search Like Google Less Since Gen AI Products

[00:09:15] Google Search Ranking Volatility Continue With Big Movement Again 9/18

[00:12:06] Google Search Ranking Increases During Core Update Wiped Out Post Update

[00:17:54] EDGE of the Web Ranking: SE Ranking

News from the EDGE:

[00:20:02] New Data Shows That X is Losing Users in the US and UK

[00:22:11] Amazon Ads launches AI-powered video

[00:24:09] Preparing For The Feedless Future With Google Merchant Center Next

[00:25:51] EDGE of the Web Title Sponsor: Site Strategics

Captain Obvious

[00:27:30] Google Shows How To Use Alt Text For SEO

AI Blitz:

[00:29:51] EDGE of the Web Sponsor: Inlinks

[00:30:45] HubSpot Rolls Out AI-Powered Marketing Tools

[00:31:97] AI On Innovation: Analysis Of +546,000 AI Overviews

AI Tools:

[00:36:35] Dynamic Node Map from content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

SR Ranking: https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

X: @ErinSparks

X: @MordyOberstein

X: @TheMann00

X: @EDGEWebRadio

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715 | News from the EDGE | Week of 9.16.2024

Dissecting Google's latest moves in the advertising world, from expanding its ad opportunities to embracing dynamic pricing on YouTube. Also, Google's all-new updates on its indexing API, which now co...

20 Syys 202436min

714 | Navboost Ranking Signals w/ Kristine Schachinger

In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google's internal documents and its implications for SEO professionals. With 2500 pages of document...

18 Syys 202438min

713 | News from the EDGE | Week of 9.9.2024

In a recent announcement, Google stated that they will be phasing out bid strategy enhanced cost-per-click (eCPC) from Google Ads. The company says they will be replacing eCPC with manual CPC starting...

11 Syys 202433min

712 | Brand Evolution of an SEO Platform w/ Bogdan Babiak

This week Erin is joined by the Chief Marketing Officer of SE Ranking, Bogdan Babiak, to discuss the SEO platform's new brand evolution. Since its founding in 2013, SE Ranking has been a trusted tool ...

10 Syys 20241h 14min

711 | News from the EDGE | Week of 9.2.2024

Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and ...

4 Syys 202436min

710 | Tech SEO Connect w/ JR Oakes, Matthew Kay, & Patrick Stox

The newest tech SEO conference is coming to Raleigh, North Carolina, this fall! Guests JR Oakes, Patrick Stox, and Matthew Kay have come together to create an all-new SEO experience, Tech SEO Connect,...

3 Syys 202442min

709 | News from the EDGE | Week of 8.26.2024

A recent survey launched by Aleyda Solis highlights key SEO threats, with Google's updates, self-preferencing, and AI Overviews at the top of the list. The study reveals that AI advancements are resha...

29 Elo 202444min

708 | Fake DMCA claims from Fake AI Law Firms w/ Ori Zilbershtein

We have the CEO of Team Odeon, Ori Zilbershtein, back for his second interview this week. In this episode, we explore the growing threat of negative SEO and fraudulent DMCA case claims, which are grow...

28 Elo 202433min