IFH 129: 5 Rules to Make Money Selling Indie Films

IFH 129: 5 Rules to Make Money Selling Indie Films

5 Rules to Make Money Selling Indie Films
I feel that one of the reasons I was put on this earth was to help filmmakers and artist make money selling their films and art. There's no reason why filmmakers shouldn't be able to make a steady income from their films. You can here my inspiration rant on this topic here: Why Filmmakers are Always So Damn Broke & What They Can Do to Change It.
So I came up with these 5 rules on how to make money selling indie films. I outline what I discuss in the podcast below. If you are going to listen to an episode of the IFH Podcast then this one and #88 (Why Filmmakers are Always So Damn Broke) are two episode you should listen too. Check out the outline below and then listen to the episode. I also go into other areas and core concepts that are not in the list below.
1. Understand the initial cost of creating the factory that will build your product

Buying gear
Building a team
Post Production infrastructure
Deliverables

2. Understand the cost of creating your product vs the return

Keep the budget low enough where you feel you can make a healthy return on investment
Joe Swanberg (watch his SXSW talk here)

3. Understand your customer and how to engage with them

Provide Value to your customer
Social Media
Email List
Where does your customer hang out, go there and engage with them

4. Understand how you will be getting your product to the customer

Distribution Options
Cost of distribution

5. Understand revenue streams

DVD/Blu-Ray
TVOD
SVOD
Workshops
Merch

Now get to listening and make your film!
Right click here to download the MP3Download on iTunes Direct



Slamdance Workshop Discussed on the Show
Join Blackmagic Design, Slamdance Grand Jury Award winner Andrew McPhillips, and filmmaker and host of Indie Film Hustle Alex Ferrari on Saturday, January 21 from 2:30pm to 4:30pm at the Filmmaker Lounge in the Treasure Mountain Inn for an in-depth workshop on the tools and techniques essential to the independent filmmaker.


Andrew McPhillips will discuss lessons learned from shooting his upcoming film “The Doll,” including how to seamlessly switch from production to post. Andrew used an URSA Mini 4.6K to shoot the film, DaVinci Resolve for editing and grading, and Fusion for the VFX. Along with serving as CG Supervisor at SPINVFX, Andrew’s work includes his animated short film “Blood Will Tell” which previously premiered at the Toronto International Film Festival and took home top awards at Slamdance.

Alex Ferrari will discuss how filmmakers can make the most of DaVinci Resolve as a professional editing solution. Alex recently shot, edited and graded his new film “This Is Meg” using Blackmagic Design. He will dive into the ins-and-outs of what filmmakers need to know when editing with Resolve and how it can best fit into their workflows.

A brief Q&A will follow the presentations along with raffles for prizes, including a Micro Cinema Camera, DaVinci Resolve Studio and Fusion Studio!
Join Blackmagic Design afterward from 5:00pm to 7:00pm for a happy hour in the Filmmaker Lounge during which attendees can ask questions, demo gear and learn more about Blackmagic Design products for independent filmmakers.



LINKS AND RESOURCES MENTIONED IN THIS EPISODE

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Jaksot(965)

IFH 815: Lessons in Filmmaking, Failure, and Persistence with Greg Travis

IFH 815: Lessons in Filmmaking, Failure, and Persistence with Greg Travis

In this episode, veteran actor and director Greg Travis dives into his decades-long filmmaking journey, culminating in the release of his once-abandoned 1984 feature Dark Seduction. Shot on 16mm black-and-white film, the noir-vampire hybrid languished in post-production limbo for over 30 years before digital technology made its completion possible. Greg shares candid stories about the ups and downs of making the film—from lost investors to dusty negatives—and explains how delays actually gave him the chance to polish the project into something stronger than it would have been decades ago. Greg also reflects on lessons learned from working with top-tier directors like David Lynch and Paul Verhoeven, emphasizing the importance of tone, improvisation, and a solid story structure. As both an actor and filmmaker, he offers practical advice for new directors, including taking acting classes, planning with a three-act outline, and remaining open to spontaneous creative choices on set. His story is not just about finishing a movie—it’s about staying committed to your vision through every challenge the industry throws your way.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

12 Elo 54min

IFH 814: Why Your Script Still Isn’t Getting Read; And What to Do About It with Whitney Davis

IFH 814: Why Your Script Still Isn’t Getting Read; And What to Do About It with Whitney Davis

In this episode, Whitney Davis, a seasoned literary manager and script consultant, breaks down the real-deal process of getting noticed in Hollywood—from landing a manager to crafting query letters that don’t suck. Sharing her own unconventional path into the industry, Whitney offers raw, practical advice for screenwriters and indie filmmakers on how to pitch like a pro, avoid rookie mistakes, and build lasting relationships that actually move careers forward. This is a no-fluff, insider’s guide to breaking in and leveling up in the film industry.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

5 Elo 49min

IFH 813: Building Films from Scratch: Mastering Microbudget Movie-Making with Evan Kidd

IFH 813: Building Films from Scratch: Mastering Microbudget Movie-Making with Evan Kidd

Evan Kidd is a passionate indie filmmaker who believes great stories don’t need big budgets—just big heart. In this episode, he shares how he created his feature film Son of Clowns using the resources he already had: friends, favors, and faith in the process. With a deep respect for collaboration, Evan emphasizes the importance of building a reliable team, staying grounded, and keeping ego out of the equation. His filmmaking philosophy leans heavily on authenticity, transparency, and making the most of real-world environments, often embracing the beautiful chaos that unfolds on set. Throughout the conversation, Evan offers wisdom for creatives struggling with fear and perfectionism. He encourages filmmakers to stop waiting for ideal circumstances and start where they are, even if that means running sound themselves or rewriting scenes to fit accessible locations. “Filmmaking is just a big game of improvisation,” he says, reminding us that adaptability and passion are more powerful than money. His journey is a heartfelt lesson in making art that matters—without asking permission.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

29 Heinä 1h 2min

IFH 812: How Tremors turned into a Masterclass in Storytelling with S.S Wilson

IFH 812: How Tremors turned into a Masterclass in Storytelling with S.S Wilson

In this episode, screenwriter and filmmaker S.S. Wilson shares the behind-the-scenes journey of creating the cult classic Tremors, revealing how creative limitations, meticulous story structure, and a deep respect for character and sound design brought the film to life. From his writing process with partner Brent Maddock to the evolution of the Tremors franchise and his advice for aspiring filmmakers, Wilson offers a masterclass in crafting compelling, low-budget cinema with heart and precision.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

22 Heinä 38min

IFH 811: How Pixar’s Story Secrets Can Transform Your Filmmaking Process with Brit Cruise

IFH 811: How Pixar’s Story Secrets Can Transform Your Filmmaking Process with Brit Cruise

Brit Cruise—educator, filmmaker, and producer of Pixar in a Box—takes us on a journey through the fusion of storytelling, science, and education. From his early days editing videos with dual VCRs to his innovative work at Khan Academy, Brit reveals how deep focus, analog creativity, and a love for explanation helped shape his approach to teaching complex subjects through immersive visuals. With storytelling as the core, he shares how each lesson in Pixar in a Box connects school-taught concepts like math and physics to the movie magic of Pixar, showing students that what they learn can have real, creative application. Throughout the conversation, Brit explores his philosophy that creativity is “the ability to deal with unknowns,” emphasizing iteration, structure, and the power of simplicity. He also gives us a glimpse into the upcoming storytelling curriculum at Pixar in a Box, where students will storyboard their own shorts from scratch. For filmmakers, educators, and curious minds alike, this episode is a masterclass in how to bring clarity, authenticity, and joy into the learning and creative process.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

15 Heinä 52min

IFH 810: The No-Excuses Filmmaking Philosophy of Len Kabasinski

IFH 810: The No-Excuses Filmmaking Philosophy of Len Kabasinski

Len Kabasinski shares his journey from childhood dreams of monsters and martial arts to becoming a prolific force in the world of independent B-movie filmmaking. He recounts the origins of his first feature Swamp Zombies, revealing how a passion for horror and action films, coupled with sheer determination and minimal resources, propelled him into the director’s chair. With stories of on-set challenges, like actors no-showing and rewrites done on the fly, Len highlights the resourcefulness required to survive and thrive in the micro-budget world. His deep respect for martial arts and love for genre films shine through as he explains how even his earliest projects were fueled by vision, grit, and a DIY spirit. As the conversation unfolds, Len Kabasinski reflects on the evolution of his filmmaking, from improving technical aspects like sound and lighting to writing scripts that align with available resources. He discusses working with cult personalities like Dan Severn and Jasmine St. Claire, and how casting is not just about fame but about attitude and collaboration. Looking forward, he shares excitement about upcoming projects like Hellcats Revenge and Challenge of the Five Gauntlets, emphasizing his desire to showcase his martial arts roots in full force. Throughout, Len remains grounded, humble, and fiercely committed to telling the stories he believes in—proving that true creativity doesn’t wait for permission.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

8 Heinä 53min

IFH 809: No Budget, All Hustle: The Filmmaking Grind of Staci Layne Wilson

IFH 809: No Budget, All Hustle: The Filmmaking Grind of Staci Layne Wilson

In this colorful and deeply personal episode, Staci Layne Wilson shares her remarkable journey from a childhood surrounded by Hollywood legends and horseback riding to becoming an award-winning filmmaker and bestselling author. Born and raised in Los Angeles to a famed musician father (Don Wilson of The Ventures) and a glamorous pin-up model mother, Staci’s life has always been steeped in creativity. Yet, her entrance into filmmaking wasn’t planned—it evolved naturally through her work as a horror novelist and entertainment journalist. With a passion for storytelling and a love for visual style, she eventually directed short films and features that showcase her unique blend of artistry, grit, and genre flair. Throughout the conversation, Staci Layne Wilson reflects on the confidence she gained through small, creative victories, her experiences navigating the film world as a woman, and her desire to tell authentic stories—whether through film or memoir. Her book So L.A. offers a humorous yet heartfelt look into her unconventional upbringing, filled with wild stories like meeting Malcolm McDowell weekly or being invited to the Playboy Mansion as a teenager. With future projects on the horizon, including a documentary on her father’s legendary band, she continues to blend past and present into meaningful art that captures the spirit of Hollywood’s golden oddities.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

1 Heinä 43min

IFH 808: Behind the Screams: How Shae Smolik Brought The Hatred to Life!

IFH 808: Behind the Screams: How Shae Smolik Brought The Hatred to Life!

Shae Smolik, a talented young actress from Iowa, shared her journey from local modeling to leading a feature film in Los Angeles. Starting with commercials and gradually advancing to TV and web series, Shae embraced each step with enthusiasm and resilience. Her audition technique—spontaneous and emotionally driven—reflects an innate gift for performance. This approach helped her land the lead role in the horror film The Hatred, a major milestone that showcased her ability to handle complex, emotionally intense scenes at a young age.On set, Shae demonstrated a level of professionalism and presence that many seasoned actors strive for. She spoke candidly about initially feeling overwhelmed by the scale of a professional film production, but quickly adapted, delivering performances that resonated with both cast and audience. Her advice to fellow young actors is to stay authentic, enjoy the process, and never fear mistakes—because there's always another audition, and the heart of acting lies in being true to yourself.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

24 Kesä 24min

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