IFH 129: 5 Rules to Make Money Selling Indie Films

IFH 129: 5 Rules to Make Money Selling Indie Films

5 Rules to Make Money Selling Indie Films
I feel that one of the reasons I was put on this earth was to help filmmakers and artist make money selling their films and art. There's no reason why filmmakers shouldn't be able to make a steady income from their films. You can here my inspiration rant on this topic here: Why Filmmakers are Always So Damn Broke & What They Can Do to Change It.
So I came up with these 5 rules on how to make money selling indie films. I outline what I discuss in the podcast below. If you are going to listen to an episode of the IFH Podcast then this one and #88 (Why Filmmakers are Always So Damn Broke) are two episode you should listen too. Check out the outline below and then listen to the episode. I also go into other areas and core concepts that are not in the list below.
1. Understand the initial cost of creating the factory that will build your product

Buying gear
Building a team
Post Production infrastructure
Deliverables

2. Understand the cost of creating your product vs the return

Keep the budget low enough where you feel you can make a healthy return on investment
Joe Swanberg (watch his SXSW talk here)

3. Understand your customer and how to engage with them

Provide Value to your customer
Social Media
Email List
Where does your customer hang out, go there and engage with them

4. Understand how you will be getting your product to the customer

Distribution Options
Cost of distribution

5. Understand revenue streams

DVD/Blu-Ray
TVOD
SVOD
Workshops
Merch

Now get to listening and make your film!
Right click here to download the MP3Download on iTunes Direct



Slamdance Workshop Discussed on the Show
Join Blackmagic Design, Slamdance Grand Jury Award winner Andrew McPhillips, and filmmaker and host of Indie Film Hustle Alex Ferrari on Saturday, January 21 from 2:30pm to 4:30pm at the Filmmaker Lounge in the Treasure Mountain Inn for an in-depth workshop on the tools and techniques essential to the independent filmmaker.


Andrew McPhillips will discuss lessons learned from shooting his upcoming film “The Doll,” including how to seamlessly switch from production to post. Andrew used an URSA Mini 4.6K to shoot the film, DaVinci Resolve for editing and grading, and Fusion for the VFX. Along with serving as CG Supervisor at SPINVFX, Andrew’s work includes his animated short film “Blood Will Tell” which previously premiered at the Toronto International Film Festival and took home top awards at Slamdance.

Alex Ferrari will discuss how filmmakers can make the most of DaVinci Resolve as a professional editing solution. Alex recently shot, edited and graded his new film “This Is Meg” using Blackmagic Design. He will dive into the ins-and-outs of what filmmakers need to know when editing with Resolve and how it can best fit into their workflows.

A brief Q&A will follow the presentations along with raffles for prizes, including a Micro Cinema Camera, DaVinci Resolve Studio and Fusion Studio!
Join Blackmagic Design afterward from 5:00pm to 7:00pm for a happy hour in the Filmmaker Lounge during which attendees can ask questions, demo gear and learn more about Blackmagic Design products for independent filmmakers.



LINKS AND RESOURCES MENTIONED IN THIS EPISODE

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Jaksot(977)

IFH 819: How Quentin Tarantino Changed Independent Film: A Conversation with Dale Sherman

IFH 819: How Quentin Tarantino Changed Independent Film: A Conversation with Dale Sherman

In this episode, we welcome Dale Sherman, author of The Quentin Tarantino FAQ, who takes us deep into the life and career of one of cinema’s most unconventional directors. Known first for his books on rock legends like Kiss and Alice Cooper, Dale turned his focus to Tarantino, exploring how a high school dropout and video store clerk rose to redefine independent film. From Tarantino’s abandoned first attempt at filmmaking, My Best Friend’s Birthday, to the unexpected breakthrough of Reservoir Dogs, Dale reveals how persistence, vision, and timing shaped the director’s path and changed Hollywood forever. Dale also dives into the evolution of Tarantino’s storytelling—his nonlinear structures, pop culture-laced dialogue, and signature use of music—while addressing the controversies surrounding violence and language in his films. Drawing on extensive research, Dale offers filmmakers and film lovers alike a rare, behind-the-scenes look at how Tarantino developed his craft and navigated criticism without losing his voice. This conversation is not just a biography but a blueprint for understanding how passion and originality can transform the art of filmmaking.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

9 Syys 30min

IFH 818: From Setbacks to Festival Wins: The Filmmaking Path of Dawn Fields

IFH 818: From Setbacks to Festival Wins: The Filmmaking Path of Dawn Fields

Dawn Fields is a Los Angeles-based producer, writer, and director whose journey through the film industry is marked by both struggle and triumph. Beginning her career as a production assistant in Atlanta, she quickly discovered her true passion was behind the camera. After relocating to Los Angeles with nothing but determination, she worked in distribution and acquisitions before founding Palm Street Films. From early crowdfunding attempts like Zombie Elves to the painful shutdown of Shattered Love, Dawn’s career has been shaped by hard-earned lessons in persistence, preparation, and the realities of independent filmmaking. Her breakthrough came when she stepped into the director’s chair, turning setbacks into opportunities with projects like 209, Found, and Fragile Storm starring Lance Henriksen. Along the way, she learned to navigate the challenges of crowdfunding, casting, and maintaining creative control while still building credibility and an audience. Today, she not only develops new projects but also shares her knowledge through seminars and script contests, guiding emerging filmmakers. Her story stands as a powerful example of resilience in filmmaking—showing that while the path may be filled with setbacks, passion and persistence can transform failures into lasting successes.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

2 Syys 1h 30min

IFH 817: Crafting Stories Frame by Frame with Jason Love

IFH 817: Crafting Stories Frame by Frame with Jason Love

In this episode, we welcome Jason Love, a multi-talented creator whose filmmaking journey began with nothing more than flip books and a VHS camcorder. What started as playful experiments soon grew into a lifelong passion for animation, short films, and motion comics. Jason’s path is far from traditional—after leaving film school frustrated by outdated equipment, he turned instead to digital tools, teaching himself and later teaching others how to create stories with whatever resources they had. From library workshops to YouTube uploads, his philosophy has always been rooted in accessibility, showing that filmmaking is not about expensive cameras but about imagination and persistence. Beyond his teaching and experiments, Jason’s filmmaking ventures have stretched into comics, hybrid projects, and even television appearances. His Kickstarter campaign for an online animation course revealed his belief in breaking down barriers for aspiring creators, offering entry points as low as one dollar to make animation available to everyone. Jason’s story is a reminder that filmmaking thrives on curiosity, courage, and the willingness to start small, whether through a three-second animation, a motion comic, or a daring performance on national TV.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

26 Elo 57min

IFH 816: From Extras to Director’s Chair: The Filmmaking Journey of Rocky Costanzo

IFH 816: From Extras to Director’s Chair: The Filmmaking Journey of Rocky Costanzo

The journey of Rocky Costanzo is a testament to the raw, unpolished path of independent filmmaking. Beginning as an actor and extra on shows like The Wonder Years, he quickly discovered his true passion behind the camera. Without formal film school, Rocky turned to public access television as his training ground, learning through experimentation, trial, and error. From lighting with hardware store lamps to filming with rollerblades for dolly shots, his early projects embodied the scrappy resilience of indie cinema. Each film became a classroom, teaching him the essentials of lighting, sound, storytelling, and directing actors with trust rather than control.As Rocky’s career evolved, so did his perspective on the changing landscape of filmmaking. He acknowledged how technology has lowered production barriers while making distribution more challenging, emphasizing that “story, story, story—that’s what lasts.” His recent project, Ditch Party, highlights this philosophy by focusing less on spectacle and more on the intimate, human drama of students trapped during a tragedy. For Rocky, filmmaking is not just about mastering craft—it is about persistence, passion, and the willingness to embrace limitations as opportunities for creativity.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

19 Elo 52min

IFH 815: Lessons in Filmmaking, Failure, and Persistence with Greg Travis

IFH 815: Lessons in Filmmaking, Failure, and Persistence with Greg Travis

In this episode, veteran actor and director Greg Travis dives into his decades-long filmmaking journey, culminating in the release of his once-abandoned 1984 feature Dark Seduction. Shot on 16mm black-and-white film, the noir-vampire hybrid languished in post-production limbo for over 30 years before digital technology made its completion possible. Greg shares candid stories about the ups and downs of making the film—from lost investors to dusty negatives—and explains how delays actually gave him the chance to polish the project into something stronger than it would have been decades ago. Greg also reflects on lessons learned from working with top-tier directors like David Lynch and Paul Verhoeven, emphasizing the importance of tone, improvisation, and a solid story structure. As both an actor and filmmaker, he offers practical advice for new directors, including taking acting classes, planning with a three-act outline, and remaining open to spontaneous creative choices on set. His story is not just about finishing a movie—it’s about staying committed to your vision through every challenge the industry throws your way.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

12 Elo 54min

IFH 814: Why Your Script Still Isn’t Getting Read; And What to Do About It with Whitney Davis

IFH 814: Why Your Script Still Isn’t Getting Read; And What to Do About It with Whitney Davis

In this episode, Whitney Davis, a seasoned literary manager and script consultant, breaks down the real-deal process of getting noticed in Hollywood—from landing a manager to crafting query letters that don’t suck. Sharing her own unconventional path into the industry, Whitney offers raw, practical advice for screenwriters and indie filmmakers on how to pitch like a pro, avoid rookie mistakes, and build lasting relationships that actually move careers forward. This is a no-fluff, insider’s guide to breaking in and leveling up in the film industry.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

5 Elo 49min

IFH 813: Building Films from Scratch: Mastering Microbudget Movie-Making with Evan Kidd

IFH 813: Building Films from Scratch: Mastering Microbudget Movie-Making with Evan Kidd

Evan Kidd is a passionate indie filmmaker who believes great stories don’t need big budgets—just big heart. In this episode, he shares how he created his feature film Son of Clowns using the resources he already had: friends, favors, and faith in the process. With a deep respect for collaboration, Evan emphasizes the importance of building a reliable team, staying grounded, and keeping ego out of the equation. His filmmaking philosophy leans heavily on authenticity, transparency, and making the most of real-world environments, often embracing the beautiful chaos that unfolds on set. Throughout the conversation, Evan offers wisdom for creatives struggling with fear and perfectionism. He encourages filmmakers to stop waiting for ideal circumstances and start where they are, even if that means running sound themselves or rewriting scenes to fit accessible locations. “Filmmaking is just a big game of improvisation,” he says, reminding us that adaptability and passion are more powerful than money. His journey is a heartfelt lesson in making art that matters—without asking permission.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

29 Heinä 1h 2min

IFH 812: How Tremors turned into a Masterclass in Storytelling with S.S Wilson

IFH 812: How Tremors turned into a Masterclass in Storytelling with S.S Wilson

In this episode, screenwriter and filmmaker S.S. Wilson shares the behind-the-scenes journey of creating the cult classic Tremors, revealing how creative limitations, meticulous story structure, and a deep respect for character and sound design brought the film to life. From his writing process with partner Brent Maddock to the evolution of the Tremors franchise and his advice for aspiring filmmakers, Wilson offers a masterclass in crafting compelling, low-budget cinema with heart and precision.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

22 Heinä 38min

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